Carl Froch Burnley Football Club

MRG · Post by **MRG** » Fri Jan 13, 2017 11:44 pm

I've taken the plunge and set up an events company. Our first big event is an evening with Carl Froch to be held at the turf on 26th May.

The club have been fantastic in helping us get it all set up. My question is, do you guys have any words of wisdom around promoting the event and also around finding local companies for coporate tables

FactualFrank · Post by **FactualFrank** » Fri Jan 13, 2017 11:47 pm

I'd go to Sandygate and all boxing clubs around the area and pin up posters, for a start. I'd also do the same with every gym and sport centre in the area.

Bfc · Post by **Bfc** » Sat Jan 14, 2017 6:43 am

Try getting in touch with the sports reporters of the local press and radio around Lancashire. If he's the Manchester based boxer try the Manchester Papers and radio stations. They may be willing to mention/plug the event.
Many years ago I was involved in helping organise sportmans dinners and understand what a lot of hard work and planning goes into making a success of the event. You can only relax when it's all over. Good luck

bobinho · Post by **bobinho** » Sat Jan 14, 2017 8:23 am

See if the club will promote by sticking it on the big screen during games. It's used for sod all else.

Rightfoot · Post by **Rightfoot** » Sat Jan 14, 2017 8:51 am

Just set up and managed to bag Carl Froch - Well done that man

Claretforever · Post by **Claretforever** » Sat Jan 14, 2017 8:56 am

Promote on Twitter using the #TwitterClarets hashtag, as that's what people look for.

A few of the local barbers, believe it or not, are big boxing enthusiasts, and have lots of friends and clients who they talk to about things like this - Oxford Road Barbers being a prime example. Non-stop(slight exaggeration) Boxing talk in there with those lads. The one in town was the same at one point, although I can't remember the name - Our Eddies?

Quickenthetempo · Post by **Quickenthetempo** » Sat Jan 14, 2017 8:58 am

Advertising is key.

If you put on a good event and people see it through advertising they will come to you, if they don't know about it then they can't come.

RogerBest · Post by **RogerBest** » Sat Jan 14, 2017 8:58 am

Perhaps you could advertise on here.

I wish you the best of luck with your venture.

cutsy123 · Post by **cutsy123** » Sat Jan 14, 2017 9:02 am

Speak to commercial and take a full page up in the programme. Also ask them to put a print out/flyer on each of the exec tables in the box for the event. These are the people with brass and contacts

gc14 · Post by **gc14** » Sat Jan 14, 2017 9:26 am

If you can get a poster for the event up on this thread i'm sure a few, myself included can share it on social media for you ..

summitclaret · Post by **summitclaret** » Sat Jan 14, 2017 9:34 am

BFC has a massive database of corporate clients.

MACCA · Post by **MACCA** » Sat Jan 14, 2017 9:35 am

MRG wrote:I've taken the plunge and set up an events company. Our first big event is an evening with Carl Froch to be held at the turf on 26th May.

The club have been fantastic in helping us get it all set up. My question is, do you guys have any words of wisdom around promoting the event and also around finding local companies for coporate tables

I know quite a few big boxing fans. Do you have any details on packages/prices you are looking for?

Leisure · Post by **Leisure** » Sat Jan 14, 2017 9:53 am

MRG - Really can't understand how someone can set up an events company seemingly without any knowledge/experience of marketing/promoting! But good luck with your venture.

summitclaret · Post by **summitclaret** » Sat Jan 14, 2017 10:05 am

Would you be talking about it if he had notarthis thread?

MRG · Post by **MRG** » Sat Jan 14, 2017 10:30 am

https://www.eventbrite.co.uk/e/an-eveni ... 1162551029" onclick="window.open(this.href);return false;

RogerBest · Post by **RogerBest** » Sat Jan 14, 2017 11:55 am

I wish you every success. I think it is good for the town to have this kind of event.

As an aside, there are a couple of spelling mistakes, it says "speach" instead of "speech" and "meet and great" instead of "meet and greet"

MRG · Post by **MRG** » Sat Jan 14, 2017 12:34 pm

I've emailed the company to rectify the mistakes, amateurs haha

MRG · Post by **MRG** » Sat Jan 14, 2017 5:39 pm

Any further advice guys?

MRG · Post by **MRG** » Mon Jan 16, 2017 6:59 pm

Keep an eye on the big screen on the next home game guys, thanks to the advice on this thread we are going to be there

claretblue · Post by **claretblue** » Mon Jan 16, 2017 7:01 pm

Rightfoot wrote:Just set up and managed to bag Carl Froch - Well done that man

punching above his weight!

willsclarets · Post by **willsclarets** » Mon Jan 16, 2017 7:08 pm

Cheap marketing. Get carl to tweet about the event, he's a big name and he'll draw outside the area.
Post on boxing forums, even replies on youtube videos that are specific to froch.
Get facebooking, create videos of carl frotches greatest moments - turn it into a promo. Create shareable media that sparks interest in what he'll have to say. Just off the top of my head, but you need to bang your collective heads together and create a strategy that maximizes reach with a minimum spend
Finding ways to promote via bfc is great, but it isn't a footballing event. One, there are people outside burnley who would travel to see it and two, there are plenty of people into boxing but not into football. The venue is irrelevant in many ways.

MRG · Post by **MRG** » Mon Jan 16, 2017 9:55 pm

Fantastic advice there Willsclaret. Quite a few of the suggestions we have already looked into and we have taken so if the ideas on this thread on board.

If any of you guys are on twitter give us a follow, we are trying to build our social media presence http://www.twitter.com/hugolloydpromo" onclick="window.open(this.href);return false;

Any thoughts on our ticket pricing? We believe them to be affordable for a cross section of attendees

https://www.eventbrite.co.uk/myevent?eid=31162551029" onclick="window.open(this.href);return false;

gawthorpe_view · Post by **gawthorpe_view** » Mon Jan 16, 2017 10:04 pm

MRG, it sounds a brave move by yourselves but I wish you luck with the venture and I hope it's a sell out.

MRG · Post by **MRG** » Mon Jan 16, 2017 10:13 pm

Thanks Gawthorpe, I agree, it's a big first step but I believe that with the right advertising and at the right price people will attend and make it a success

AGENT_CLARET · Post by **AGENT_CLARET** » Mon Jan 16, 2017 10:40 pm

Discount for season ticket holders

KRBFC · Post by **KRBFC** » Mon Jan 16, 2017 10:42 pm

I'd attend if it wasn't Carl Froch

BurnleySYS · Post by **BurnleySYS** » Mon Jan 16, 2017 10:45 pm

Did you know he once knocked George Groves out infront of 80 thousand at Wembley ?

TVC15 · Post by **TVC15** » Mon Jan 16, 2017 10:49 pm

KRBFC wrote:I'd attend if it wasn't Carl Froch

You'd attend what ?

It's a night with Carl Froch !

That's like saying you'd go to a Robbie Williams concert if it weren't Robbie Williams

Or I'd go and watch Bast-ard Rovers if it wasn't Blackburn !

willsclarets · Post by **willsclarets** » Mon Jan 16, 2017 11:10 pm

I don't think it's clear what he means, or why he'd bother to post something without qualifying it in any way whatsoever. He might as well have said "I'm not going", which is fine but on a thread about a specific event and how one might promote it, is meaningless.

bfccrazy · Post by **bfccrazy** » Tue Jan 17, 2017 1:23 am

MRG wrote:I've taken the plunge and set up an events company. Our first big event is an evening with Carl Froch to be held at the turf on 26th May.

The club have been fantastic in helping us get it all set up. My question is, do you guys have any words of wisdom around promoting the event and also around finding local companies for coporate tables

My mate runs a HUGEEEE "boxing banter" group on fb - I'll have a word and see if he can help you promote in any way. He's a local lad too so would no doubt be up for attending with a few others.

TVC15 · Post by **TVC15** » Tue Jan 17, 2017 7:57 am

BurnleySYS wrote:He clearly means he would attend if it was another boxer.

Mong

Mong ? Really ? You actually use worlds like that ?

how does he " clearly" mean he would attend if it was another boxer ? Which boxer ? He likes all boxers except Froch ? Or is it the boxing bit he does not like ?

Sounds like you both went to the same school - I say "went" - it's probably "go" to the same school. Now eat your Cocopops and don't miss that school bus sonny.

KRBFC · Post by **KRBFC** » Tue Jan 17, 2017 8:32 am

TVC15 wrote:Mong ? Really ? You actually use worlds like that ?

how does he " clearly" mean he would attend if it was another boxer ? Which boxer ? He likes all boxers except Froch ? Or is it the boxing bit he does not like ?

Sounds like you both went to the same school - I say "went" - it's probably "go" to the same school. Now eat your Cocopops and don't miss that school bus sonny.

How can.. ''I would attend if it wasn't Carl Froch'' be so hard to understand? No wonder we get named ''inbred dingles'' a small minority certainly don't help. If I really have to explain that statement then you're simply a lost cause with the IQ of a goldfish.

TVC15 · Post by **TVC15** » Tue Jan 17, 2017 9:09 am

KRBFC wrote:How can.. ''I would attend if it wasn't Carl Froch'' be so hard to understand? No wonder we get named ''inbred dingles'' a small minority certainly don't help. If I really have to explain that statement then you're simply a lost cause with the IQ of a goldfish.

You are a f'in joke - attend what ? The meal ? It's an evening with Carl Froch plus a bit of food....not the other way round.

Just because one other weirdo seemed to understand what the hell you are on about don't think anyone else has a clue.

And you then try and take the intellectual high ground - what a pr-ick you are.

Enlighten all us in bred dingles then - what do you mean by you would attend if it weren't Carl Froch ?

MRG · Post by **MRG** » Tue Jan 17, 2017 12:24 pm

Wow, this escalated

KRBFC · Post by **KRBFC** » Tue Jan 17, 2017 12:27 pm

MRG wrote:Wow, this escalated

I bring views to topics, you should be paying me for bringing attention to it on here.

TVC15 · Post by **TVC15** » Tue Jan 17, 2017 12:33 pm

MRG wrote:Wow, this escalated

aye it usually does !
KRBFC feels the need to post his sh-ite on every thread

To get back to the purpose of the thread I think the evening will be a success - Boxing is popular and these events do well in my experience of attending these events with work and also booking tables. Carl Froch will be a good draw as he had a great career and also has a decent sense of humour / seems comfortable talking about himself and Boxing in general. He is very knowledgable about his sport and other boxers across all the weight divisions.

The only thing I thought that could be improved on your advertisements was that the pricing seemed a little confusing - just needs to be clear and simple and the different categories looked unnecessarily complicated....but that`s just a personal view.

Good Luck

IndigoLake · Post by **IndigoLake** » Tue Jan 17, 2017 12:35 pm

Hi MRG - maybe you could add the event link to your original post (if you're able to edit it). Will just increase its visibility a little as I had previously missed the other post with it

Best of luck with the event.

MRG · Post by **MRG** » Tue Jan 17, 2017 4:53 pm

I'll have a look at the ticketing info

MRG · Post by **MRG** » Tue Jan 24, 2017 10:42 pm

Please see our poster guys...

Clarettintedlense · Post by **Clarettintedlense** » Tue Jan 24, 2017 10:51 pm

cheeky bid before tuesday?