Football's Magic Money Tree

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Chester Perry
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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 8:47 am

Chester Perry wrote:
Thu Aug 20, 2020 11:39 pm
Following the news earlier today that there will be an extra 20 Premier League games on TV in the domestic market this season, it transpires that this is because these were offered for free - there could have been more but the broadcasters baulked at the asking price - from the Mail. It is being portrayed as bad news for fans but is a sensible move by the clubs as they seek to preserve value for future rights sales.

Premier League clubs risk wrath of their own fans as they price themselves out of a deal to air EVERY match live until stadiums return to full capacity after demanding additional fees for extra TV games
- Top flight clubs have priced themselves out of a deal to all matches televised live
- The deal would have been in place until the Government allowed fans to return
- Sky Sports, BT Sport and Amazon will show an extra 20 matches next season
- However, Sportsmail understands there was interest to show even more games
By MATT HUGHES FOR THE DAILY MAIL

PUBLISHED: 22:30, 20 August 2020 | UPDATED: 22:47, 20 August 2020

Premier League clubs have risked the wrath of their own fans by pricing themselves out of a deal that could have seen all matches televised live until the Government sanctions a return to full capacity stadiums.

Sky Sports, BT Sport and Amazon Prime will show an extra 20 matches next season, but Sportsmail understands there was interest from the broadcasters in showing even more games, as they did during Project Restart.

However, during initial talks the clubs made it clear that they would demand additional rights fees for the privilege so the negotiations never got off the ground.

Sky, BT and Amazon have committed more than £5billion for live Premier League rights over three seasons and were not willing to spend any more to secure additional fixtures at a time of such financial uncertainty.

As a result fans will be unable to watch some of their club’s matches until at least October 3, the earliest point in the fixture list at which supporters will be allowed into stadiums — and even then capacity will be restricted to between 20 and 30 per cent.

As Sportsmail revealed earlier this week, the clubs also opted against exploring the possibility of streaming games on their websites to season-ticket holders, despite calls from West Ham and Crystal Palace for them to do so.

The one concession made by the clubs was to grant an additional 20 matches to the broadcasters, as revealed by MailOnline in advance of Thursday’s fixture publication, a move undertaken to compensate rights holders for the loss of four lucrative weekend slots in the truncated season.

Sky will get an extra 12 games, with six going to BT Sport and two to Amazon, taking the number of matches to be televised next season to 220.

The agreement over extra matches has been designed to prevent the need for further talks over another rebate, which Sky in particular could have pushed for given the loss of several of the most coveted Super Sunday slots.

Sky secured a £330m rebate from the Premier League, which will be paid over the next two seasons, for the loss of matches for three months during lockdown and the clubs were extremely reluctant to cede any more ground.

In addition to securing extra games, the rights holders have managed another victory by ensuring that no matches will be made available free-to-air next season.

During Project Restart the Premier League bowed to pressure from the Government to make live games more widely available by gifting four matches to the BBC, despite the fact they did not have any live rights, while others were shown on Sky’s free-to-air channel, Sky Pick.

There will be no matches televised at 3pm on Saturday afternoons, however, despite UEFA removing broadcasting restrictions by suspending Article 48 during lockdown.

The TV selections for the early round of games will be announced next week following talks between the broadcasters.

With fewer weekends available there will be two additional midweek programmes next season — one will be played across the weeks commencing January 11 and 18 and the second will be in the week starting May 10. All of those games will be broadcast live.
The chaps at Vysyble neatly sum up why the Premier League have taken this course of action

https://twitter.com/vysyble/status/1296565975182118913

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 9:00 am

Lewes FC famous amongst other things for paying it's male and female teams equally - has a proposal for the redistribution of FA cup prize monies to help the lower league teams through the post pandemic financial crises - it sounds great on first hearing but threatens to undermine the trophy even further, it could be treated more like the League cup by the Premier League which in turn will see a deterioration of the media rights for the competition

https://www.youtube.com/watch?v=HrHWyoL ... e=youtu.be

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 9:15 am

KPMG's Football Benchmark with a report on the latter stages of UEFA's club competitions titled - unusual times with usual faces

https://footballbenchmark.com/library/e ... sual_faces

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 9:24 am

Chester Perry wrote:
Thu Jul 30, 2020 8:06 pm
more vultures are at the door - Red Bird Capital teams up with Billy Beane and launches an IPO for a Sports "Franchise" Acquisition Fund. from SportsProMedia.com

RedBird and ‘Moneyball’ Billy Beane launch IPO for sports team acquisition firm
RedBall hopes to raise US$500m in IPO to spend on a professional franchise.

Posted: July 29 2020By: Sam Carp

- RedBall is first sports-themed SPAC
- Blank-check company to focus on businesses in sports, media and data
- Management team also includes senior sports team execs Alec Scheiner and Luke Bornn

RedBird Capital Partners, the US investment firm led by Gerry Cardinale, has teamed up with Oakland A’s executive Billy Beane to create RedBall Acquisition Corp, which is being billed as the first sports-focused special purpose acquisition company (SPAC).

RedBall filed with the securities and exchange commission (SEC) on 28th July for an initial public offering (IPO), during which it plans to raise US$500 million that it then intends to spend on acquiring a professional sports team.

Though RedBall could acquire a company in any sector, its filing said it ‘intends to focus on businesses in the sports, media and data analytics sectors’, with a particular focus on professional sports franchises ‘which complement the management team’s expertise and will benefit from its strategic and hands-on operational leadership.’

According to the filing, the offering on the New York Stock Exchange will consist of 50 million units priced at US$10 each. Each unit will comprise one Class A ordinary share and one-third of one redeemable warrant.

Shareholder money will be kept in trust for 24 months until RedBall identifies an acquisition target, at which point money would also be returned if no acquisition is made.

Cardinale (pictured) and Beane, who gained fame for his data-driven, ‘Moneyball’ approach as the general manager of Major League Baseball’s (MLB) A’s, will be co-chairmen of RedBall.

The management team also includes chief executive Alec Scheiner, the former president of the National Football League’s (NFL) Cleveland Browns, and executive vice president Luke Bornn, vice president of strategy and analytics for the National Basketball Association’s (NBA) Sacramento Kings.

The filing continued: ‘We believe that the experience and capabilities of our management team will make us an attractive partner to potential target businesses, enhance our ability to complete a successful business combination, and bring value to the business post-business combination.

‘Our management team represents a unique combination of operating, investing, financial and transactional experience. This group has a strong track record of creating value for shareholders in multiple sports, media and data analytics companies that we have led, managed and/or invested in.’

SPACs have already raised a record US$19.3 billion in 2020, according to SPAC Research.

Several private companies have gone public this year by merging with SPACs, including daily fantasy sports and betting operator DraftKings, which in April completed a three-way merger with gaming technology specialists SBTech and investment firm Diamond Eagle Acquisition Corp (DEAC). Sportradar, the Swiss sports data intelligence company, is reported to be considering going down the same route.

Cardinale’s RedBird has been active in recent weeks, acquiring an 85 per cent stake in French soccer club Toulouse FC. The investment firm is also an investor in the YES Network, which has local rights to New York Yankees and Brooklyn Nets games.
It appears that the Redball - the Sports Team Acquisition fund is going to become a reality as a significant Hedge Fund owner buys into the organisation - from SportsBusiness.com

Hedge fund billionaire buys into RedBall Acquisition Corp.
Eric Fisher, US Editor - August 20, 2020

Israel “Izzy” Englander, founder, chairman, and chief executive of New York-based hedge fund Millennium Management LLC and one of the world’s richest billionaires, has taken a nearly 8 per cent stake in RedBall Acquisition Corp., the newly formed, sports-oriented special purpose acquisition company (SPAC).

In a move showing the continued interest in the sports and entertainment industry among the financial and investment communities, Englander’s Millennium Management was shown in a new filing with the US Securities & Exchange Commission to own 4.5m RedBall shares, a stake representing 7.8 per cent of RedBall and worth more than $45m based on the stock’s August 19 closing price of $10.04 per share.

Englander formed Millennium Management in 1989 and over the past three-plus decades has successfully grown the firm into one with $45.4bn now under management and more than 3,200 employees.

The son of Polish immigrants, Englander’s net worth is estimated $7.2bn by Forbes. He listed 224th in that publication’s latest ranking of world billionaires.

RedBall earlier this week completed a better-than-expected initial public offering, raising $575m. The blank-check operation now has two years to complete a business acquisition, and the entity led by RedBird Capital Partners’ Gerry Cardinale and Billy Beane, an executive with Major League Baseball’s Oakland A’s, is actively targeting “businesses in the sports, media, and data analytics sectors, with a focus on professional sports franchises.”

Millennium Management additionally owns 1.5m warrants, which allow shareholders to buy additional shares, exercisable at $11.50 per share either after RedBall completes its initial business acquisition or a year from this week’s IPO.

SPACs such as RedBall have become increasingly common in finance circles, with SPAC Research estimating they have raised more than $19bn thus far in 2020. The instrument was notably used in a three-way merger earlier this year that turned prominent gaming operator DraftKings into a public company. The popularity of SPACs stem in large part from the lack of downside risk for investors, with shareholders able to recoup their funds if the SPAC is not able to complete a suitable business acquisition.

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 9:48 am

and as if to underline the growing interest of Private Equity in sport - try this from SportsProMedia.com

‘Growth potential of B2C is driving private equity’s interest in sports,’ says European Tour COO
Rufus Hack confirms tour is seeking strategic partner to increase commercial appeal.

Posted: August 20 2020By: Steven Impey

The surge of private equity interest in sports investment is motivated by the potential of direct-to-consumer growth (DTC), not traditional revenue streams, according to the European Tour’s chief operating officer.

Pre-dating, but certainly accelerated by, the coronavirus pandemic, there has been a rise of venture capital investment in sports. Rights holders across rugby union, soccer and mass participation have all received private equity cash in the last 12 months.

Speaking to SportsPro’s Insider Series, Rufus Hack confirmed that the European Tour could seek a strategic partner to help better understand its data and boost revenue streams.

“The sports market is aflush with private equity money at the moment” said Hack. “I don’t believe that private equity money is coming in because they believe there is a great opportunity on B2B in terms of traditional media and traditional sponsorship.

“I believe they are coming in because they think sport is pretty resilient and there is a huge growth opportunity in DTC and B2C income streams. I would be surprised if any rights holder isn’t hugely focused on how do we increase our B2C income streams moving forward.

“Whether that is the core revenue streams of ticketing or merchandise or developing auxiliary income streams like the wider ecosystem and share of wallet, fantasy, gaming and data, I expect that is going to be the growth engine and is taking significant focus.”

Adding: “We are currently deciding whether it is right to do it in-house or to actually work with a strategic partner on the perimeter of all of these B2C activities. We’ve come to the conclusion that, yes, we probably could, but actually having a partner to support us on this journey might be very valuable.”

Staying with the European Tour, UK-based manufacturer Aurrigo and telecommunications company Vodafone have announced that they will be trialling the use of driverless vehicles to shuttle golfers during the 2020 Wales Open, taking place at the Celtic Manor Resort between 20th and 23rd August.

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 10:11 am

On the subject of broadcasting/media rights this might get some salivating at the prospect of future revenue growth - an opinion piece at SportsProMedia.com on how Amazon will change the sporting world

Nick Meacham | Seven predictions for how Amazon will change the sporting world
SportsPro managing director Nick Meacham offers his thoughts on how Jeff Bezos' ecommerce giant will make a lasting impact on all corners of the sports industry.

Posted: August 19 2020By: Nick Meacham

In 2016, at the Code conference, Jeff Bezos delivered his famous quote: "When we win a Golden Globe, it helps us sell more shoes.” As Amazon continues its drive into the sports industry, it is clear he believes that thinking will have a similar effect.

With its ability to connect, engage and monetise audiences, it is obvious why Amazon is investing in sport but the ecommerce giant also has the tools to amplify the industry's efforts in all three of those areas.

Whether it is through initiatives directly targeting the sports industry, or new technologies being rolled out in the wider retail sector, here are seven ways in which Amazon could change the game.

1. Global Internet
Amazon is currently investing US$10 billion in rolling out satellites to provide a global broadband solution. This will unlock incredible opportunities for the global economy, not least sports and the ability for underserved countries to access live and digital content. The rate of growth of Amazon's potential audience, and the rights market for over-the-top (OTT) platforms globally, will skyrocket once connectivity is improved.

2. Amazon Go
Go allows customers to walk out of a store without going to a checkout, automatically charging them for whatever they walk out of the store with. Such technology has obvious implications for sports - speeding up of food and beverage sales at stadiums, for example. In what can still be an arcane process that has barely changed in practice since it was introduced, Go could deliver a huge increase in sales and ARPU for live sports venues. In addition, the ability to track all sales opens up opportunities to cross-promote and deliver personalised discounts and special offers on certain products, therefore increasing consumption.

3. Live broadcast experience
Amazon’s development of the 'watch party' solution, coupled with how it has developed the Twitch experience into the platform of choice for the younger generation, will drive a huge increase in connectivity and community whilst watching live sports. Studies have shown there is a huge appetite for ‘watch together’ experiences, especially in a post-pandemic era. Prime Video and Twitch will likely lead the way with these community-building experiences.

4. The new home of sports
Twitch is now ramping up the development of its sports offering, developing dedicated sets of channels for individual sports properties. The content on the platform can vary greatly from highlights packages and live matches to first-person content produced by athletes, and even athletes playing esports. Prime and Twitch are effectively looking to build a true place of community for sports fans - a shift that could see them become the home for a host of major sports properties in years to come.

5. Rights shopping spree
Both Twitch and Prime Video are increasing their acquisition of sports rights and have the potential to become the global leader in live sports over the next ten years. Alongside the existing portfolio of global and national deals they have in place with the likes of the National Football League (NFL), National Basketball Association (NBA), National Women's Soccer League (NWSL), Premier League and Association of Tennis Professionals (ATP), Amazon has recently started adding regional deals in the US. Firstly, Amazon acquired a stake in New York's YES Network and will at some point start airing Yankees games. Now, Prime Video has become the local broadcast partner for Major League Soccer's (MLS) Seattle Sounders. In signalling its intent to go local, as well as global, with media rights acquisitions, Amazon is showing it will be opportunistic where it can find value.

6. Leading the interactive experience
Amazon already boasts a market leader with live content interactivity thanks to Xray, which allows users to look up everything from actors and reviews on movies, through to athlete profiles and data during a live sports broadcast. Echo, Amazon’s Alexa-powered smart speaker, is now in 30 per cent of US homes, and can deliver similar results to Xray all by the power of voice. These experiences are already industry-leading and with Amazon Web Services (AWS), the company’s cloud computing arm, working with a host of rights holders to deliver real time, next-gen data for sports fans, Amazon will be delivering live, innovative experiences that will be unrivalled by its competitors.

7. Direct commerce
Amazon’s ecosystem is such that it can deliver an ecommerce solution that enables users to buy merchandise, such as their favourite player’s jersey or shoes, in just a few clicks or just a few words said out loud, all whilst never leaving the broadcast. That capability has the potential to deliver an incredible surge in the monetisation of live sports, and could change the way rights are valued permanently.

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 10:16 am

In what some may see as a contrary piece - again from SportsProMedia.com - it is clear that some key industry thinkers do not necessarily see the move to digital as necessarily leading to rights value surges - features @YannicRamcke

‘Sport must re-evaluate rights model during digital surge’, says Onefootball’s OTT lead
Digital competition and consumer expectation of lower prices will hamper rights values.

Posted: August 20 2020By: Steven Impey

- Netflix and Spotify models have changed consumer expectations
- Big tech will not save the day for rights holders, says Ramcke

Rights holders must “redefine their product and value proposition” if their content is going to remain commercially attractive, according to Onefootball’s commercial streaming lead.

Speaking during the latest edition of SportsPro’s Insider Series, Yannick Ramcke pointed to two major threats to the value of sports rights fees: increased competition in the digital space from other entertainment platforms and lower consumer expectation on price points.

He also warned that an acceleration in cord-cutting during the coronavirus pandemic could lead to a deflation in the sector.

“I truly think that a lot of hypotheses for the future in terms of a flattening sports rights market have been true before the pandemic and hold true now,” Ramcke said. “I really do see two major threats in terms of deflationary pressure on the rights fees that are going to be paid going forward.

“The first is the enormous abundance of competition in the digital space – everyone is fighting for the consumer’s attention in the first place, and hopefully monetisation and a part of their wallet in the second step.”

Adding: “The second threat to revenue that can be generated is the monetisation gap between traditional TV and OTT. We have seen OTT competitors like Spotify and Netflix redefine the value for money proposition and what the modern consumer is expecting [to get] for their money.

“Sport certainly has to get used to the new reality: that they might not capture the majority of disposable income of a consumer, especially young ones, and will have to come up with new offerings that are attractive to younger consumers and hopefully in the long run come close to the profitability of the distribution model that supported growth in media rights and revenue in the past.”

With sports broadcasters feeling the squeeze of having to reimburse subscriptions during the lockdown, as well as seeing a downturn in advertising spend, Ramcke also offered a word of caution for rights holders hoping that “big tech” will step in to offer the competition needed to maintain current broadcast revenues.

“I think the profitability is there,” Ramcke said, “but I think the big question is whether this profitability will trickle down to sports in the end and will the leagues benefit from [big tech] profits further down the road and at the end of the value chain?

“I think that is still a big question and I would also question whether big tech will be a catalyst for rights fees in terms of direct rights acquisition.

“I do see them rather in the position of the aggregator and distributor, but the actual party who is buying the rights from the sports property … I don’t see them being the huge beneficiaries of the developments that goes with big tech distribution, bundling, scaling, etc.”

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 10:22 am

There are just as many opinions as voices when it comes to sports rights values - take this on highlights (which the BBC pay hundreds of millions for re the Premier League yet Sky give them away for free on their Youtube channel) - again from SportsProMedia.Com

‘Video highlights will be more valuable than live rights,’ says WarnerMedia VP
Peter Scott claims broadcasters must find ways to “balance the ecosystem economically”.

Posted: August 21 2020By: Ed Dixon

The sports media ecosystem is evolving to the extent that video highlights will become more valuable than live rights, according to WarnerMedia’s vice president of emerging media and innovation.

Speaking during the latest SportsPro Insider Series, Peter Scott also said that broadcasters must meet the impending change by finding ways to monetise short-form content to the same level as they would for a live event.

“I think the evolution of sports rights is going to change to the point where I think video highlights will be more valuable than live rights,” Scott said.

“All of us are going to have to figure out ways where we balance the ecosystem economically to make that work. Then, how do we make highlights just as monetisable as three-hour events and then how do we make sure it’s delivered to the right person, on the right platform, for his or her personalisation?”

With highlights now possibly set for a greater role in the near future, Scott went on to state that accessibility to that content will also be key, with fans across all sports driving a major shift in the industry.

“That’s what we’re focusing on, working with great tech companies to figure out where that goes and where we can create the value exchange, and making sure of that touchpoint,” he said.

“I’m a Lakers fan, I want to wake up in the morning and for it [highlights] to be delivered directly to me. I don’t want to have to go and look for it. Those are the types of things that fandoms around the world [want], whether it be all the way down to the youth level [or] all the way up to the professional level.

“I think video highlights and the ability to deliver that will just be ever-evolving. I think that will be a primary shift in our business.”

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 10:26 am

The output in the last few posts came from a virtual conference held by SportsProMedia.com, here are some of the other key takeaways from that event

Understanding data, alternative thinking on piracy and other Insider Series lessons in OTT
The world of digital media and OTT is still evolving and SportsPro's latest Insider Series cats its eye on all elements of the ecosystem to deliver lessons for the industry. Here, our writers present five takeaways from the virtual event.

Posted: August 21 2020By: SportsPro

Drawing on the expertise of rights holders, broadcasters and other creators from across the sports social media ecosystem, SportsPro's latest Insider Series event looked to provide insight into digital media success.

With much to unpack, SportsPro writers select five key takeaways from across the two days of content.

1.- Invest in understanding user data
Companies have had to move quickly in order to adapt and survive during Covid-19. But amid all the upheaval, WarnerMedia’s vice president of emerging media and innovation, Peter Scott, believes it has promoted an acceleration in technology.

“Covid has done more for innovation than any CTO or CEO could ever have done in the last five years,” said Scott.

This advancement may usher in more widespread use of various tech, such as artificial intelligence (AI) and 5G, but Scott added that this shouldn’t come at the cost of truly understanding customers and their demands.

“I really feel that all of us have to be more conscience to the consumer and build teams that understand that,” he continued.

“The Facebooks, the Netflixs of the world, that’s their DNA. They collect data, they understand their consumer, they leverage the attributes that come with the connection to that IP. I would say that this is what is going to drive more relevancy for all of our businesses.

“Build teams, build muscles inside companies that take data just as important as transmitting a signal around the world.

“If I were to say an investment to be really focusing on its understanding the user data and really collecting that, telling the story around it, democratising the information so that you can create this hyper personalisation and prepare an advertiser with a basic segment audience that we know will convert.” ED

2. - Great social media can be central to sponsorship strategy
The European Tour's social media output has become renowned for its quality. In the last four years across its various channels the European Tour's content has had 150 million views, with a total reach of 400 million and five million total engagements.

Asked why it had invested so many resources into its social media, Rufus Hack, the European Tour's chief operating officer, revealed that it now uses social media to stand out in the sponsorship market.

"It’s always good to have your brand out there and it almost acts as our paid marketing rather than investing in marketing elsewhere we create our own content - we’re fortunate to have that in-house facility," he said.

"The second and probably most important is for our sponsorship relationships. We are fortunate to have a really talented group of people who produce content and actually I’d say that’s become our USP in the sponsorship market now – in terms of providing branded content opportunities for sponsors.

"It’s interesting actually, when this started there were some more innovative brands like Enterprise and Hilton who were all over the branded content and the value of their association with the European Tour was to be able to position their brand in exciting ways through branded content. The more traditional brands like Rolex or BMW weren’t so interested in it and we were having to turn their arm to engage them, but now they’re the most active in this." TB

3. - Sport needs to think outside the box in fight against piracy
Lee Choong Khay, head of sports at Astro, revealed that the Malaysian pay-television broadcaster estimates that it missed out on as much as “half a billion dollars” in 2017 because of piracy.

In the last five to six years Lee noted that sports subscriptions are “slowly tapering down” despite Astro not losing any rights to premium sports, suggesting that fans are accessing that content via illegal means.

With piracy posing an increasing threat to the rights model that sport has become so dependent on, Lee suggested that the industry should adopt new means to tackle the problem.

“We need to think out of the box for this one, we’ve been doing almost the same thing for the last few years,” he said. “One thing that maybe we can work together with all of the rights deals that we do, in the license fee everyone puts aside, for example, 20 per cent of the license fee into an anti-piracy fund – every league, every broadcast deal, so then at least we have a lot of resources to try to do this as a group.”

4. - AVOD and subscription models can “live together”
Mike Goodenough, general manager of EMEA for electronic transactions technology provider Ingenico, said there is an ongoing shift from the traditional sports subscription model towards more pay-per-view offerings.

UFC Fight Pass is already preparing for that change, according to Crowley Sullivan, the subscription-based video service’s vice president and general manager, who said the two can co-exist.

“We actually think that the two worlds can live together,” he said. “Within our subscription-based business, where we have seen and are experiencing very real growth in a deep and holistic way across the platform, we see an opportunity to integrate AVOD (Advertising video on demand) strategies on top of the subscription.

“In other words, if we wanted to – and we talk about this almost every day – create our own pay-per-view type events for UFC Fight Pass, with for instance existing partners that we have. If our friends from Cage Warriors wanted to put together a special type of offering that would feature a unique type of format, some kind of blockbuster card, whatever may separate itself from what is part of the standard offering within that subscription model, there is not only room for an additional pay-per-view component, we think that that’s smart.

“We think that actually gives our subscribers an opportunity to experience greater content in ways that could expand their understanding of what the platform offers and allows us to grow our business organically.” SC

5. - It pays to be discoverable
Dan Cohen, the Octagon marketing agency’s senior vice president of global sports media rights consulting, said a lack of “discoverability” in athlete-driven content is hampering monetisation.

During the coronavirus lockdown players turned to their social media platforms to engage with fans and whilst some achieved enormous success the volume of content meant some slipped through the cracks.

“Player-driven content has kept us very busy during Covid. We’ve got 1,100 athletes at Octagon and there are more platforms than ever before, it is almost impossible to keep track of your favourite athlete and find when they are going live on [social media],” he said.

“To that point, player influence has grown so much off the backdrop of what’s happening across society, coupled with mobile usage going through the roof, the confluence of those two, plus the absence of live sport for many months, makes for an incredible explosion of player-driven content.

“There have been close to 26 billion minutes of player live streams just in the Q2 and I think that it’s fair say that is at least double, if not triple, to what it was prior to Covid. The challenge to athlete-driven content business, isn’t only to the monetisation point, but I think also to the discoverability of content.” SI

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 10:32 am

Chester Perry wrote:
Fri Aug 21, 2020 9:24 am
It appears that the Redball - the Sports Team Acquisition fund is going to become a reality as a significant Hedge Fund owner buys into the organisation - from SportsBusiness.com

Hedge fund billionaire buys into RedBall Acquisition Corp.
Eric Fisher, US Editor - August 20, 2020

Israel “Izzy” Englander, founder, chairman, and chief executive of New York-based hedge fund Millennium Management LLC and one of the world’s richest billionaires, has taken a nearly 8 per cent stake in RedBall Acquisition Corp., the newly formed, sports-oriented special purpose acquisition company (SPAC).

In a move showing the continued interest in the sports and entertainment industry among the financial and investment communities, Englander’s Millennium Management was shown in a new filing with the US Securities & Exchange Commission to own 4.5m RedBall shares, a stake representing 7.8 per cent of RedBall and worth more than $45m based on the stock’s August 19 closing price of $10.04 per share.

Englander formed Millennium Management in 1989 and over the past three-plus decades has successfully grown the firm into one with $45.4bn now under management and more than 3,200 employees.

The son of Polish immigrants, Englander’s net worth is estimated $7.2bn by Forbes. He listed 224th in that publication’s latest ranking of world billionaires.

RedBall earlier this week completed a better-than-expected initial public offering, raising $575m. The blank-check operation now has two years to complete a business acquisition, and the entity led by RedBird Capital Partners’ Gerry Cardinale and Billy Beane, an executive with Major League Baseball’s Oakland A’s, is actively targeting “businesses in the sports, media, and data analytics sectors, with a focus on professional sports franchises.”

Millennium Management additionally owns 1.5m warrants, which allow shareholders to buy additional shares, exercisable at $11.50 per share either after RedBall completes its initial business acquisition or a year from this week’s IPO.

SPACs such as RedBall have become increasingly common in finance circles, with SPAC Research estimating they have raised more than $19bn thus far in 2020. The instrument was notably used in a three-way merger earlier this year that turned prominent gaming operator DraftKings into a public company. The popularity of SPACs stem in large part from the lack of downside risk for investors, with shareholders able to recoup their funds if the SPAC is not able to complete a suitable business acquisition.
Redball Acquistions following that better than expected funding call moves to identify it's target investment - just don't expect it to be a quick move - from SportsProMedia.com

RedBall begins sports team search as IPO raises US$575m
Gerry Cardinale and Billy Beane now have two years to identify acquisition target.

Posted: August 19 2020By: Sam Carp

- RedBall initially filed for US$500m IPO at end of July
- Underwriters exercised option to sell additional 7.5m shares to meet demand

Gerry Cardinale and Billy Beane are set to begin their search for a professional sports franchise after their RedBall Acquisition Corp special purpose acquisition company (SPAC) raised US$575 million in its initial public offering (IPO).

Cardinale, the founder and managing partner of US investment firm RedBird Capital, and Oakland A’s executive Beane filed last month for a US$500 million IPO but secured an additional US$75 million as underwriters exercised an option to sell an additional 7.5 million shares to meet demand.

RedBall shares began trading on the New York Stock Exchange on 13th August under the ticker symbol ‘RBAC.U’. Each unit comprised one Class A ordinary share and one-third of one redeemable warrant.

A total 57.5 million units were sold at US$10 per share. Investment bank and financial services company Goldman Sachs acted as the sole book-running manager for the offering.

RedBall now has two years to identify an acquisition target as money will be returned to investors if a purchase is not made within that time.

Billed as the first sports SPAC, RedBall said it may pursue an acquisition opportunity in any industry or sector, but ‘intends to focus on businesses in the sports, media and data analytics sectors’.

RedBall said it will focus on professional sports franchises, which it said ‘complement the management team’s expertise’ and will have the opportunity to ‘benefit from its strategic and hands-on operational leadership’.

Along with Cardinale and Beane, RedBall’s management team also includes chief executive Alec Scheiner, who is the former president of the National Football League’s (NFL) Cleveland Browns, and executive vice president Luke Bornn, vice president of strategy and analytics for the National Basketball Association’s (NBA) Sacramento Kings.

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 10:37 am

An intriguing thought piece looking to the future of what the sports audience want - from SportsPro

What are people paying for when they pay to watch sport on TV?
With the film industry approaching a crossroads of how best to distribute its new releases, the triumphant model could be very telling for what happens next in sport.

Posted: August 20 2020 By: Eoin Connolly


Seen anything good at the pictures lately? Probably not. Nothing new, anyway.

Cinemas are open now in lots of places – here in the UK, for example – but the uncertainty of whether and which venues would be available has heavily slowed the supply of movies. For American studios, especially, it has been hard to make a case for full theatrical runs when distribution is unpredictable and packed houses impossible.

Staggered rollouts by territory or city are an option for some but have fallen out of fashion for the biggest releases. The risk of piracy is too high, and they take the air out of global marketing campaigns. Most of 2020’s blockbusters were punted either into midwinter or 2021 but someone has to be the first back through the lobby. So the film business has tracked the progress of two quite different upcoming titles very carefully.

One of these is Mulan, another live action remake of a 1990s animated Disney favourite. The other is Tenet, the latest from mega-budget auteur Christopher Nolan, which follows BlacKkKlansman star John David Washington as he, well, nothing is all that clear from the trailers. But Nolan is emphatic this is a cinematic event first and foremost and, at his insistence, it will debut on the big screen whatever the cost.

Tenet’s release has drifted through the summer but it will now launch in 70 countries on 26th August, which will serve as an unofficial restart date for the mainstream cinema industry. That status is reinforced by Disney’s decision to shunt Mulan over to premium video-on-demand, offering it to Disney+ subscribers in the US for an extra US$30 fee. It will also run in theatres where public health conditions allow.

There are plenty of prior examples of mixed releases like this, with Netflix and Apple set to normalise them further, but none have been anywhere near the scale of Mulan. Disney is making a big bet here – previous live action remakes Aladdin and The Lion King both cleared over US$1 billion worldwide at the box office.

Warner Bros has plenty of stake as well, despite or even because of Nolan’s critical and commercial track record. Tenet’s budget is pegged somewhere between US$200 million and US$250 million, and the studio would have hoped to see a decent multiple of that in return. Somewhere between those two decisions lies the future of a decades-old distribution model.

What it comes down to – here at last is the part of the exercise where it starts getting relevant to sport – is what people are actually getting out of a trip to the cinema. Fundamentally, we can pare that down to three factors.

There’s the access to the content you want – the film, obviously. Then there’s the spectacle, and the idea that some things are worth paying more to see on a big screen surrounded by big speakers in the dark. Finally, the ritual: the experience of going, who you go with and when and why; popcorn and coming attractions and all of the rest of it.

Social and technological change have affected the balance between those three over the decades. Basically, though, the best box office performers of the moment hit somewhere in a sweet spot: you have to see it early, while others are talking about it; you want to see it in the best setting, and you relish the opportunity.

The value of each will not be the same for all parts of the audience, who in turn have a different financial weight to those selling the film. Disney will be banking on US$30 and an SVOD commitment representing a better deal for activity-starved families than a full set of tickets; Warner Bros will believe its older targets are dead keen for a night out.

Either way, it seems pretty likely that the pandemic interruption will accelerate a more mixed approach to distribution, depending on audience taste. The movies would hardly be the first form of mass entertainment upended in this way. 20 years ago, CDs were the best overall option for people who wanted to own their own music. Today, digital downloads and subscriptions offer similar quality at a lower price, and the ritual of buying and playing vinyl records was always more appealing to hardcore fans.

As an aside, in many respects, the central role played by followership and live performance gives the music business a stronger basis for comparison with sport. That, however, is a matter for another column, and we’re 700-odd words deep into this one.

In any case, relative to almost any other form of entertainment, the economics of sport are rooted in the value of the live event. Most fans are paying overwhelmingly for access, and the experiential bits are secondary. And that, unless the behaviour of sports fans changes more or less entirely, will continue to be the case for a good while yet.

Still, the balance between those three factors will be changing fast. These are commercial choices, not immutable laws of being. The very idea of paying to watch sport anywhere other than in the venue is only about 40 years old; adherence to it might continue to weaken under the weight of free video available everywhere, all the time.

Meanwhile, some groups of fans will place greater stock in a better picture, richer insights or a wider range of viewing options, and be happy to pay more accordingly. Others will be keener on joining friends in shared digital forums – think Twitch or Fortnite – or will just have been hanging out there in the first place.

In a sense, this is nothing new. The challenge is not the medium but the model. For decades, film studios knew they could frontload their marketing efforts for a cinema, then would then get another bite in physical media sales, and another for at-home distribution. Sports broadcasters and rights holders knew pay-TV subscriptions, and the rights deals they made possible, were the bedrock of everything else.

The next decade will be about flexibility, multiplicity of choice, and a deeper understanding of audiences than ever before. Where companies invest, where their returns will lie, and how that affects the bigger picture – the difficult questions, in other words – will have to wait for the sequels.

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Re: Football's Magic Money Tree

Post by Chester Perry » Fri Aug 21, 2020 11:30 am

Chester Perry wrote:
Thu Aug 20, 2020 8:25 pm
I have posted a quite a lot (when I think about it) about football and brands/branding, and also discussed on various threads (including this) about how we can grow our club commercially (I still like the notion of selling us to America as the Green Bay of English "soccer"). But this article https://theesk.org/2020/08/18/rebranding/ from our friend The Esk (and yes it is entirely Everton focussed, it has been causing a bit of a stir amongst their support) has been gnawing at me since it appeared - I just cannot stop thinking about how the same discussion could apply to our club.

Just what is Burnley FC's brand? - it is an important question given we are now at the interview stage for a Head of Global Partnerships (part of a growing commercial strategy that Chief Exec Neil Hart hinted at just after the release of our last financial results) the person filling such a role needs something to work from. As Paul (The Esk) stated in his piece, it is something everyone at the club and it it's fans should know but do we? I am unsure as to whether anyone does, and yet our club has appeared pretty much aligned from top to bottom, boardroom to terrace for quite some time (Sean's gripes about finance apart).

If we take the lead from Paul's discussion of club motto - ours is "Pretiumque Et Causa Laboris" which translates as the admirable "the prize and the cause of our labours" - into consideration what does it tell us (apart from the fact we appear to have ditched it quite some time ago - possibly because of the confusion it created when it was poorly translated (a very Burnley thing - think Bertie Mee(Bee) said to Bill Shankly, in our Lancashire home(s), Wood(s), Hendrick(s) etc.) as - "the prize (trophies) is the cause of our labours". I find it to be very Dychean - work hard with the right attitude (legs, hearts, minds) and you just might get to wear this shirt. It is proud yet modest, solid and robust, even industrial just like our town and it's heritage. But is has not been part of our visual identity for some time and certainly not in the Dyche Premier League era. That has been focussed more on his mantra's and the marketing slogan's that last for a year or two at most.

More interesting is the "One Club for all" moniker, I am not sure when it first appeared, I first noticed it in the aftermath of the Etihad flyover. This again very Dychean and ties in very well with what Neil Hart built with BFCitC (fascinating side note - Neil Hart came to Burnley's attention for the community role after being recommended by non-other than Sean Dyche). This is intriguing territory for our club, one that does amazing work in it's surrounding community (not that unusual in football these days), bringing it closer together and supporting those in need. It's role post the riots has been significant in reaching out to and bringing together our segregated communities. It's rapid and huge growth over the last 7 years more so. Yet, again, while not being openly spoken about. think how aligned Ben Mee's "that is not what we are about" interview at the Ethihad post match and the Burnley Fans organising themselves to promote an anti-hate message.

Is this just another local marketing slogan or is it part of re-branding? If it is re-branding where does the end lie, are we going to be like St Pauli, Union Berlin or even Clapton in the 11th tier of English football (you should look them all up, each is a fascinating story, some of which I have featured on this thread). Such identity is a long way form the current perception of us. The restart (which at the Turf came post fly over) also saw some thought provoking banners around the ground including an LGBT one, those kinds of messages are certainly new to the majority of our fans, yet fit right in with the inclusion ethos of the clubs I have just mentioned. But does it, should it fit in with what the club's brand should be? (i think yes). One thing I do know is that a brand has to evolve while maintaining it's core values, I for one can see how this current messaging fit's in with these perceptions, long held, of our club:

this is interesting - a article championing our badge https://www.sbnation.com/soccer/2015/1/ ... ier-league

a Man Utd fan on the growing admiration for our club https://www.itsroundanditswhite.co.uk/a ... burnley-fc

a recent YouGov survey on how Burnley FC is perceived https://yougov.co.uk/topics/sport/explo ... urnley_F_C

"The underdog, always punching above their weight" - Tifo podcast on "How do you value a Football's club brand" from 23:30 in https://podcasts.apple.com/nz/podcast/h ... 0447302603

The same things come up all the time:
- Hard working
- Determined
- Committed
- Distinctive style
- Talented

We can then add to that a widely held notion of Burnley FC being the best run club (financially at least) in the Premier League, owned by life long fans (who view themselves as custodian's and whose primary aim is to leave the club in a stronger more stable position than when they arrived), free from debt, one that continues to develop from incomes it has generated and always within it's means. The proud boast of fans is now "Built not Bought".

Tell me if those perceptions do not sound a lot like "Pretiumque Et Causa Laboris", when we add the latest messaging we can be seen as a club moving forward, living it's "togetherness/inclusion values" while always acknowledging, but not being limited by it's past.

We have a brand, many of us (me included) will struggle to articulate it, but we do seem to live it having been infected with it by osmosis - I just hope that whoever gets that Head of Global Partnerships role has a very clear (and aligned ) perception of what it is.

One note of caution is that I for one see a conflict between our caring and sharing, moral stance approach with that of Gambling sponsorship - I hope we can move away from that asap and preferably before the law forces us too.
following on from this - here is an interesting thread from @UglyGame on Clapton FC, of which I find the last post particularly resonant to what our board and manager have created

https://twitter.com/uglygame/status/1296396487757357056

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Re: Football's Magic Money Tree

Post by Chester Perry » Sat Aug 22, 2020 7:04 pm

The Football Supporters Association together with a group of Politicians and pundits have launched a campaign calling for urgent action from the authorities to protect the existence of clubs throughout the game. They fear that the very existence of many clubs is at stake.

https://thefsa.org.uk/news/fan-groups-p ... -of-clubs/

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Re: Football's Magic Money Tree

Post by Chester Perry » Sat Aug 22, 2020 7:57 pm

Chester Perry wrote:
Fri Aug 14, 2020 8:29 am
An update on the long standing saga of the missing millions loaned to Northampton Town to redevelop a stand - wife of the central figure in the case - is being sued to recover monies

https://twitter.com/mattcprecey/status/ ... 1712974850
Another interesting event in the depressing Northampton Town missing millions saga - the Chairman at the time has his bankruptcy order extended

https://www.bbc.co.uk/news/uk-england-n ... e-53853870

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Re: Football's Magic Money Tree

Post by Chester Perry » Sat Aug 22, 2020 8:49 pm

Chester Perry wrote:
Thu Aug 20, 2020 2:34 pm
An interesting piece from twohundredpercent.com on the latest suitors for Newcastle United

https://twohundredpercent.net/newcastle ... w-suitors/

brings to mind this



This is what Simon Chadwick had to say earlier in the week

https://twitter.com/Prof_Chadwick/statu ... 6554659840
More disturbing details about Newcastles's supposed new bidders - Reuters journalists have been doing a bit of digging

Exclusive: Photoshopping Obama - the company that wants to buy Newcastle United
John Geddie, Chen Lin, Joe Brock
8 MIN READ

SINGAPORE (Reuters) - The Singapore-registered company that says it is close to buying English soccer club Newcastle United admits it doctored photos of former U.S. President Barack Obama in marketing materials used to publicize the newly formed group.

Bellagraph Nova Group (BN Group) also said some of the information in those materials was released prematurely or contained errors after Reuters found inconsistencies when speaking to firms and persons BN Group says it is involved with.

Speaking on behalf of BN Group’s principals, Nereides Antonio Giamundo de Bourbon, head of investor relations, acknowledged that the company had altered photos of Obama to make it look as though he had attended a meeting with its executives in Paris.

His admission came on Wednesday in response to questions from Reuters.

BN Group has now removed the photos from its website.

However, Bourbon denied that the company had deliberately made any false claims about certain aspects of its business.

The company, which says it had a turnover of $12 billion last year and describes itself in marketing materials as the “world’s fastest growing conglomerate”, has said on its website and in press releases that it is headquartered in Paris.

No company called Bellagraph Nova Group is registered in France, according to official online records checked by Reuters on Friday. Reuters could not find any company by that name at the address it has given - 10 Place Vendome - when a reporter visited on Tuesday.

A receptionist at an office rental business operated by Regus in the building said BN Group has used its space but its staff were not always present. Bourbon maintained to Reuters that BN Group had a permanent office in Place Vendome.

In addition, the group, which was incorporated in Singapore last month, has said financial technology firm - Hydra X - is one of the entities in its global empire and that it is implementing a trading system for the Singapore Exchange.

Hydra X has denied both those claims. The Singapore Exchange has also denied Hydra X is implementing a trading system.

BN Group’s website and press releases in recent weeks have featured photos of Obama with the firm’s owners, Singaporean businessmen Terence and Nelson Loh, and Evangeline Shen, a Chinese jewellery merchant and former Morgan Stanley banker.

While Shen and the Lohs had photos taken with Obama at a charity event they sponsored in Singapore on Dec. 14, BN Group’s Bourbon said some of the photos published in press releases on its website and sent to media had been edited to make it look as though Obama was in a private meeting.

“We are serious people ... the only ambiguous thing has been the photoshop picture,” he said. “There wasn’t any malicious aim behind it.”

Shen declined to be interviewed for this story. The Loh cousins did not respond to requests for comment.

The charity event where the photos of Obama were taken was sponsored by Novena Global Lifecare, a Singapore healthcare company founded in 2010 by the Loh cousins.

The photographer who took the pictures confirmed to Reuters that they were taken at the gala event in Singapore.

Obama’s office and the Obama Foundation did not respond to requests for comment about the photos or the BN Group.

The company grabbed global headlines on Aug. 15 when it announced it had submitted a takeover bid for one of England’s most high-profile soccer clubs, adding that it had enlisted the help of Newcastle legend and former England Captain Alan Shearer as well as another former player, Michael Chopra, in its bid.

The surprise announcement adds to years of speculation over the future of Newcastle United, which has been the subject of several fruitless takeover bids, including a $390 million Saudi-backed deal that collapsed last week.

If BN Group’s bid is accepted, the English Premier League would then carry out its owners and directors test which involves looking into the backgrounds of the people involved to assess their suitability to own a soccer club.

Newcastle United declined to comment on the bid or BN Group. The club’s owner, Mike Ashley, did not respond to requests for comment.

Shearer’s management told Reuters he was not involved in the takeover bid. Chopra, who on Aug. 14 retweeted a picture of himself at the offices of BN Group, did not respond to a request for comment.

HYDRA X
A firm called Bellagraph Nova Pte Ltd - which lists the Lohs and Shen as its three directors and shareholders - was incorporated in Singapore on July 20 and is registered to an office above a row of shops in the city-state.

BN Group has said on its website and in marketing materials that it is a French company with an office in Paris at 10 Place Vendome, an exclusive square home to the Ritz Paris hotel and luxury stores such as Chanel and Louis Vuitton.

Reuters found no record of any company registered in France called Bellagraph Nova Group on the online database of the Registries of the Commercial Courts, the French state agency that holds company information.

Singapore-based Hydra X is one of the entities BN Group has said in marketing materials sent to Reuters on Monday is part of its global conglomerate of 23,000 employees.

It said in those materials that Hydra X was “designing and implementing” a trading system for the Singapore Exchange.

When contacted for comment, Hydra X and the exchange denied this. Bourbon said there had been a mistake in translating the company’s description in its marketing documents.

Hydra X said BN Group was not a shareholder. It said in an emailed statement to Reuters that it was privately owned, predominantly by individual investors, and that it shared no legal or beneficial owners with the BN Group, nor was part of, or a subsidiary, of the BN Group.

Hydra X said it had entered “into a joint venture with a related entity” of BN Group to build technology solutions unrelated to financial technology. It declined to name the entity.

Bourbon maintained to Reuters that Hydra X was owned by BN Group and was in the process of merging into the group. He said sharing further details would break non-disclosure agreements.

“Sometimes the marketing moves faster than the process,” he said.

NETX LISTING
BN Group’s official Instagram account also says one of its entities, a robotics company called NETX, is listed in Singapore and on New York’s Nasdaq exchange.

Reuters found no record of a company called NETX on those exchanges. Bourbon said they had announced the listings “prematurely” but they were underway.

Without elaborating further, the Singapore exchange referred Reuters to a filing in which a company listed on its junior bourse, bought by the Loh’s investment company DORR Group last month, has proposed to change its name to NETX later in August.

Nasdaq did not respond to requests for comment.

BN Group’s modest Singapore office - on the top floor of a four-storey building above a pet shop and an Indian restaurant - is also the address of Novena Global Lifecare and other firms it owns such as a fine wine merchant and an investment manager.

When Reuters visited the office on Thursday, there was nobody at the reception desk. In the hallway stood a dormant, shoulder-height robot like the ones used in online marketing campaigns for NETX.

A woman, who came out of a glass-walled meeting room to speak to Reuters, said neither the Lohs nor Shen were present.

Bourbon said the Singapore-registered Bellagraph Nova company at that address was the parent firm. “We started from Singapore but we are moving all our realty to Europe.”

Reporting by John Geddie, Chen Lin and Joe Brock in Singapore; Additional reporting by Christian Lowe in Paris, Simon Evans in London and Ng Yi Shu in Singapore; Editing by David Clarke

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Re: Football's Magic Money Tree

Post by Chester Perry » Sat Aug 22, 2020 11:38 pm

A week ago FIFA found itself overuled by the courts in Trinidad and Tobago - following it's efforts to "normalise" the ountry's FA after it elected a leader that was not Gianni Infantino's preferred candidate. That story had first been introduced to us by @PhilippeAuclair in a series of articles for JosimarFootball.com - In this article for the same outlet he talks about what that judgement could mean for FIFA -

Judgment day
21/08/2020

A court ruling in Trinidad & Tobago could set a dangerous precedent for Gianni Infantino’s organisation. And it shows that FIFA, after all, is not above the law.

By Philippe Auclair

In matters of law, the most publicised cases are not necessarily the most momentous. Who would have thought that the court action brought by RFC Liège midfielder Jean-Marc Bosman against the Union Royale Belge des Sociétés de Football Association ASBL would transform football as it did after the European Court of Justice ruled in his favour on 15 December 1995?

Another date might yet be seen to have been as significant in the future: Thursday 13 August 2020, when Justice Carol Gobin ruled in favour of the Trinidad & Tobago Football Association (TTFA) in their dispute against FIFA in the High Court of the Caribbean nation. FIFA is not used to be taken to court by one of its member associations; it is even less used to losing a case of that kind. But this was exactly what happened; in fact, this was the first time ever that it had.

TTFA vs. FIFA
The particulars of this complex case can be summed up thus: on 17 March of this year, the newly-elected board of the TTFA was the subject of a ‘normalisation order’ issued by Veron Mosengo-Omba, FIFA’s Director of Member Associations for the Caribbean and Africa. A ‘normalisation committee’ was put in place by FIFA, headed by Robert Haddad, a local businessman with no background in football. Short of suspension or expulsion, this was the heaviest sanction FIFA could impose on one of its 211 Member Associations (MA). Why it was imposed, and how it could be seen as a politically-motivated move, even an act of revenge, was explained in detail by Josimar here and here.

The TTFA first sought to fight this decision at the Court of Arbitration for Sport (CAS), but could not gather the necessary funds to have the case heard at the Lausanne tribunal, where they’d have to cover the legal costs of FIFA as well their own. FIFA, one of CAS’s main financial contributors, has a statutory right to force opposing parties to pay for the whole process and exercised it in this instance, knowing full well that the impoverished TTFA didn’t have the means to foot the bill. As this avenue was now blocked to them, TTFA’s president William Wallace and his board took what looked like a desperate gamble at the time: with the help of pro bono lawyers, they opened proceedings against FIFA at the High Court of Trinidad and Tobago, a move that many thought far too risky. But this gamble paid off – at least in court, when Justice Carol Gobin delivered her verdict on 13 August.

The TTFA wished to demonstrate that FIFA had violated its own statutes by establishing a normalisation committee; and beyond that, that the law of Trinidad and Tobago superseded the authority of FIFA in matters pertaining to the TTFA. Justice Gobin ruled in favour of the TTFA on all counts, delivering an unambiguous 23-page ruling, written in robust English which must have caused a lot of unease in Zurich.

Her ruling hinged in part on what she considered a breach of FIFA’s Statute 19.2, which reads: “A member association’s bodies shall be either elected or appointed in that association. A member association’s statutes shall provide for a democratic procedure that guarantees the complete independence of the election or appointment“. As Justice Gobin put it, how could FIFA then assume “extraordinary power to control the day to day affairs of TTFA?”.

Moreover, she said, “it is outwith the jurisdiction of an entity incorporated under our legislation to agree to submit to foreign law as Fifa Statutes prescribe… Fifa could not presume to be above the law [our italics]”.

Justice Gobin was not too impressed either by FIFA’s refusal to pay its fair share at a possible CAS hearing. “[FIFA’s] refusal to pay the advance costs rendered the arbitration inoperable”, she said. In any case, she didn’t think “that arbitration would be the appropriate forum for the resolution of this dispute […] This is a matter which falls squarely within the jurisdiction of the High Court of this country. This is not a matter for the Court of Arbitration for Sports. [our italics]”.

This was a point on which FIFA clearly disagreed, as shown in the statement it published to explain its decision to appeal against the High Court’s ruling. It read: “FIFA […] insists that the only recognised path to resolve such a dispute is the Court of Arbitration for Sports (CAS). The recognition of the CAS as the correct forum in which to hear the dispute is in accordance with the FIFA Statutes that all 211 FIFA member associations have agreed to, as well as in agreement with TTFA’s own statutes on this matter”.

The question remains: why did the High Court’s decision matter so much? And would its impact be felt way beyond Port-of-Spain?

“Has opened the door”
Whilst the matter is not closed – FIFA lodged an appeal at the 11th hour, and Justice Gobin still has to rule on the ‘substantive case’, for which FIFA was given a three weeks extension to file its defence – it constitutes more than a mere slap on the wrist for Gianni Infantino’s organisation. It represents an unprecedented challenge to its self-proclaimed right to be the supreme authority on world football which, if upheld, could have dramatic consequences on the game’s governance. It would also put in question the role of the Court of Arbitration for Sport (CAS) as the ultimate arbitrator in disputes involving FIFA.

Why couldn’t any other MA do exactly the same as what the TTFA had done when subjected to a normalisation order by FIFA? Of course, not every MA has a legal status comparable to that of TTFA in its home country, nor do the laws of Trinidad and Tobago have a universal value.

There have been other ‘test cases’ in the recent past, which appeared to challenge the supremacy of CAS and the very principle of supranationality in sports governance, and ultimately did not, such as the so-called Pechstein Saga and the Decision of the Oberlandesgericht München: neither had the impact that been hoped for, or feared. There is a significant difference in this case, however. The ruling emanated from a country’s supreme judicial body, not from an obscure county court, and FIFA had chosen – foolishly? – to fight back in court, and lost, at least for now.

Now a precedent has been set: FIFA cannot “presume to be above the law”, a message which immediately found an echo in neighbouring Jamaica, whose federation, the JFF, has been on FIFA’s watchlist for a while and has feared normalisation for a number of months now.

A few days after the ruling, the Vice-chairman of the Jamaican Premier League Clubs Association Carvel Stewart was telling a local paper: “[…] FIFA will now be hesitant in taking such a fundamental step as literally overthrowing an elected organisation and putting in a normalisation committee. FIFA would not want to repeat that process because of the way the ruling has gone in T&T. They have always seemed to operate with impunity, but this has now opened the door quite wide.”

This, too, is the view of one of the main actors in the TTFA vs. FIFA affair, president of the TT Super League and chairman of the TTFA technical committee Keith Look-Loy, who insists on the global dimension of both the predicament his FA found itself in and the judgement made in his country’s High Court, as he explained in a letter sent to the editor of the T&T website Wired868.com.

“When one observes recent developments in Switzerland involving the Fifa president, one understands the concern across the globe, inside and outside of football, that the manipulation of legal process and officials is endemic to Fifa’s legal and administrative culture”, he wrote. “I have always said this is the real reason behind the imposition of the normalisation committee: to cover up malpractice and to secure TTFA’s vote in Fifa’s global game”.

“Indeed, recent letters from high Fifa officials to the presidents of national associations across the globe—intended to rally support for embattled Gianni Infantino against criminal proceedings by the Swiss state—demonstrate the absolute necessity of securing his global voting bloc as protection against suspension by Fifa’s Ethics Committee (*)”.

Look-Loy was just as sanguine when Josimar contacted him a few days ago. “In terms of football governance, [the High Court’s] decision must be the biggest in decades when it comes to FIFA”, he told us. “I really do not see [another] national court telling its citizens that FIFA law trumped its own. FIFA is not supreme, FIFA’s power is not infinite, and this is of huge significance for the future of football governance. This calls into question the whole normalisation committee/CAS network, if I may call it that. A friend was telling me recently: “FIFA is a bully, and bullies win”. I answered, “yes, bullies win – until they don’t.”

On the TTFA’s side, the main worry now is that FIFA, which decided to bring Justice Gobin’s decision to T&T’s Court of Appeal late on Thursday evening, could retaliate by suspending it from its competitions, when the Soca Warriors have just been drawn against Guyana, St Kitts and Nevis, Puerto Rico and Bahamas in the preliminary stage of the CONCACAF qualifiers for the 2022 World Cup.

Not too much should be read in the fourth item on the agenda of FIFA’s forthcoming Congress, which will be held online on 18 September: “suspension or exclusion of a member”. This is a statutory item which is included in every agenda of this kind and carries no particular sinister significance; but what is true is that expulsion from FIFA can only occur when ordered by the Congress, and that suspensions must be ratified by it too. What is also true is that the closing paragraphs of the FIFA statement published late on 20 August, in which the governing body announced it had lodged an appeal, could be read as a threat, and not a particularly subtle one at that.

It read: “The insistence of the TTFA former leadership to bring this matter to a local court instead of the established dispute resolution forum at CAS greatly endangers the overall football structure in the country and endangers the position of Trinidad and Tobago football internationally.”

“The absence of a resolution that is in line with the statutes of both FIFA and TTFA will result in the matter being brought to the attention of the relevant FIFA bodies for consideration and potential further action”.

What other ‘potential further action’ could be envisaged apart from suspension, or even expulsion?

Unsettled times lie ahead for both the TTFA and for FIFA. The former has been in limbo for over five months now, and many of its employees, including coaches, haven’t been paid a cent during that period. FIFA cannot operate properly without supranational powers being accepted as part of the deal by its Member Associations; but it overstepped the mark, at least according to the T&T High Court, and must now face the prospect of more challenges coming its way should it overstep again.

The paradox at the heart of the affair is that the TTFA is as isolated as it has ever been, in its own region and elsewhere. A few leading figures in Caribbean football have privately expressed their satisfaction with the ruling, but none of them has dared to do so in public as yet. Victor Montigliani’s CONCACAF distanced itself from the TTFA from the outset, and shows no sign of changing that stance. None of the Caribbean Member Associations has made a public show of solidarity with the TTFA administration. Yet many of them might benefit from what it dared to do.

And once again, Jean-Marc Bosman’s case comes to mind.

Excerpts from Justice Gobin’s judgment“
There is an inherent contradiction in the Fifa’s purported appointment of a normalisation committee, the purpose of which has been to usurp the powers and functions of the executive of the TTFA on the one hand and its insistence on holding the TTFA to the arbitration agreement on the other. The Claimant [i.e. the TTFA] properly asks the question: ‘whom does FIFA hold to that agreement’.

“In other words, if Fifa disputes the authority of [TTFA elected president] Mr Wallace and others to act on behalf of TTFA, and TTFA is under the control of the normalisation committee—how does it reconcile that with its insistence that these very persons who have no authority to file these court [documents] should commence arbitration proceedings in Switzerland?

“The arbitration process cannot be triggered if there is a dispute as to the capacity of one of the parties to invoke the process and to bind TTFA to any outcome.

“By its challenge to the authority of persons to bring this action, in which proceedings were signed by the President, Mr Wallace and the board of directors named in the arbitration proceedings, the arbitration was rendered inoperable.”

“In its interpretation and application of the rules, the [CAS] court office effectively denied access to the prescribed method of achieving dispute resolution to the undeniably weaker of the parties, Fifa was at all times aware of the dire state of the TTFA’s finances, which predated the installation of the new Board of Directors in office in November 2019.

“Rules which were intended to level the playing field, in the words of the Privy Council allowed ‘the strong to push the weak to the wall’ (Janet Boustany v George Pigott Co, Antigua and Barbuda [1993] UKPC) […] In this case, not only has Fifa unequivocally refused to comply with the CAS 64.2 rule, thumbing its nose at its obligations to pay under the agreement, it further paralysed the arbitral process by obtaining an extension of time to answer the case until after TTFA paid its (Fifa’s) costs.

“This together with the refusal to recognise the [TTFA] Board of Directors was sufficient to establish a wider pattern of repudiatory conduct and in the circumstances of this case I find that the refusal to pay the advance costs rendered the arbitration inoperable.

“Had Parliament intended to enact Fifa Statutes so as to oust the jurisdiction of the courts and to effectively deprive the TTFA of access to the courts of this country, it would have had to do so expressly in clear and unambiguous terms. The dispute in this case falls under Article 67 of TTFA’s Constitution under which TTFA agreed to subscribe to the exclusive jurisdiction of CAS. A statutory corporation which is empowered to make rules for its operations goes too far when it makes rules or adopt rules which foreclose access to the courts of the country”.

“I do not think that arbitration would be the appropriate forum for the resolution of this dispute. This case goes well beyond TTFA’s alleged governance issues and the justifiability of Fifa’s purported action in appointing the Normalisation Committee. This is about the legitimacy of powers exercised under Article 8.2 of the Fifa Statutes and its consistency with a law passed by legislators in this country. This is a matter which falls squarely within the jurisdiction of the High Court of this country. This is not a matter for the Court of Arbitration for Sports.”

“Had Parliament intended to enact Fifa Statutes so as to oust the jurisdiction of the courts and to effectively deprive the TTFA of access to the courts of this country, it would have had to do so expressly in clear and unambiguous terms,” stated the High Court. “[…] The dispute in this case falls under Article 67 of TTFA’s Constitution under which TTFA agreed to subscribe to the exclusive jurisdiction of CAS. A statutory corporation which is empowered to make rules for its operations goes too far when it makes rules or adopt rules which foreclose access to the courts of the country. Moreover it is outwith the jurisdiction of an entity incorporated under our legislation to agree to submit to foreign law as Fifa Statutes prescribe… Fifa could not presume to be above the law.”

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Re: Football's Magic Money Tree

Post by Chester Perry » Sun Aug 23, 2020 1:22 pm

Chester Perry wrote:
Wed May 06, 2020 11:35 am
Middle East airlines have shown themselves to be massive sponsors of sport in a bid to make themselves known in the global market - the prominent players being Qatar Airways, Etihad and Emirates

They have been as competitive in their sponsorship as they have been in the air - Remember the Man City shirt sponsorship change for the Emirates FA Cup final - "Choose Etihad"

https://www.joe.co.uk/sport/man-city-ac ... nal-232167

well it appears that the two of those sponsors are now working closely together to enable "synergies" while the third is struggling

https://twitter.com/Prof_Chadwick/statu ... 9528104961

- what does that mean for football sponsorship
Since this post the problems have mounted for the Gulf airlines - though Qatar Airways are making much of tonights Champions League final as they sponsor both teams https://twitter.com/qatarairways/status ... 7676645376.

What is astounding is that even with these huge losses Man City are apparently expecting to extend their huge £67m a deal with Etihad beyond next year when the current deal is supposed to end - remember much of the outrage created from Football Leaks centered on that deal and just how much the airline itself paid and how much was funnelled through that channel by the state/owner. This from the Mail

Manchester City to keep £67.5m-a-year deal with Abu Dhabi airline Etihad with club hopeful that sponsorship goes beyond next season
- Manchester City have been sponsored by Abu Dhabi airline Etihad since 2009
- The airline company has also led Manchester City's stadium rights since 2011
- The deal with Etihad will continue into the 2020-21 term and potentially beyond
By JACK GAUGHAN FOR THE DAILY MAIL

Manchester City's long association with Etihad is set to continue beyond the upcoming season.

Etihad started sponsoring the club’s kit in 2009 and, two years later, announced a 10-year partnership to include naming rights of the stadium and the surrounding campus.

Sportsmail understands that contract now goes past the initially announced 2020-21 campaign and City are hopeful the relationship is prolonged further.

Manchester City are set to extend their mega-money sponsorship deal with Etihad
Etihad started sponsoring the club in 2009 and gained stadium name rights two years later
The club’s arrangement with the Abu Dhabi airline formed part of UEFA’s Financial Fair Play probe — launched on the back of leaked documents published in German magazine, Der Spiegel.

Those alleged that, between 2012 and 2016, the majority of Etihad’s £67.5million-a-year sponsorship was funded by the club’s owner, Sheik Mansour.

City strongly denied any wrongdoing and won an appeal with the Court of Arbitration for Sport to overturn a two-year ban from European competition.

The club¿s deal with the Abu Dhabi airline formed part of UEFA¿s Financial Fair Play probe
The club’s deal with the Abu Dhabi airline formed part of UEFA’s Financial Fair Play probe

The CAS panel concluded they were not ‘comfortably satisfied’ that ‘arrangements discussed in the emails were in fact executed’.

A move away from Etihad, who recorded losses of almost £600m in the first six months of this year as a result of the pandemic, would have represented a significant shift.

It remains to be seen whether City eventually separate their kit and naming rights deals between two parties in the future.

Manchester City and club owner Sheik Mansour denied any wrongdoing amid the FFP claims
New commercial opportunities for Premier League clubs are complicated by the global financial impact of Covid-19, with industry sources suggesting shorter-term deals may be more prevalent.

As such, there is uncertainty surrounding the scale of new contracts across football. A huge uplift in revenues has occurred over recent years, with Manchester United having signed a long-term deal with Chevrolet to sponsor their kit, bringing in £59m annually.

In 2018, Arsenal landed a five-year extension to their Emirates deal worth £200m.

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Re: Football's Magic Money Tree

Post by Chester Perry » Mon Aug 24, 2020 3:01 pm

Chester Perry wrote:
Wed Jul 29, 2020 2:33 pm
I posted yesterday an opinion article about personal player data and GDPR - it transpires that his is an area that a growing group of players are looking to fight for as Betting companies in particular are exploiting such data for their own significant gains - a "class-action" type legal case is building fronted by current and former English players - from SportsProMedia.com

Report: Premier League stars suing betting companies over use of personal data
‘More than 400’ UK-based soccer players signed up to Project Red Card.

Posted: July 29 2020 - By: Sam Carp

- EFL, National League and Scottish Premiership players also involved in lawsuit
- Successful claim could be worth ‘hundreds of millions of pounds’
- Project being spearheaded by Russell Slade’s Global Sports Data and Technology Group

Top-flight Premier League stars are among a group of UK-based soccer players seeking ‘hundreds of millions of pounds’ for the use of their personal statistics, according to the Athletic.

The subscription-based digital sports outlet says ‘more than 400’ current and former players plan to take legal action against companies such as computer game manufacturers and betting firms who have used their performance and tracking data without consent or compensation.

The players hope to recover six years’ worth of lost income, the Athletic said, adding that individual settlements could be worth as much as ‘tens of thousands of pounds’ if the claim is successful, although payments will vary depending on what level the player competed at and the amount of exposure they received.

Players from the English Football League (EFL), which oversees the three divisions below the Premier League, the semi-professional National League and the Scottish Premiership have also reportedly signed up to Project Red Card, which is being spearheaded by a company called Global Sports Data and Technology Group.

Co-founded by Russell Slade, who has managed several clubs in the EFL, and technology expert Jason Dunlop, Global Sports Data and Technology Group says it is ‘helping sport to understand and benefit from’ the incomes associated with data.

Speaking to the BBC, Slade said: "Players need to be signing [consent] if their data is going to travel.

“One or two clubs are seeing it now, we want to help them get this right. Obviously data in clubs is there for players to improve but they should be signing their consent for it to be used.

“We have found that the accuracy of data is staggering, most players on board have wrong data stored.”
The Football Today Podcast explains Project Red Card and what it means for the future of data in football.

https://www.footballtodaypodcast.com/po ... balls-data

EDIT - This is a fascinating listen - Football Today is probably the best Football Podcast out there - never heard a poor one yet, let alone a bad one
Last edited by Chester Perry on Mon Aug 24, 2020 9:25 pm, edited 1 time in total.

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Re: Football's Magic Money Tree

Post by Chester Perry » Mon Aug 24, 2020 3:10 pm

Something for Burnley fans to remember when they next complain that they are not getting value for their money when Burnley play

https://twitter.com/KieranMaguire/statu ... 9197621253

and with that they are not contributing to a single penny of transfer fees - even though many demand we spend more and more each season

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Re: Football's Magic Money Tree

Post by Chester Perry » Mon Aug 24, 2020 8:53 pm

The first in a 5 part series from the Telegraph looking at the state of football in a post Covid world

Future of football: How non-league clubs hope to manage their financial futures in a post-Covid world
JIM WHITE AUGUST 24, 2020

Back in March, Paul Lyon had never heard the word “furlough”. Six months on and the finance director of Oxford City credits the policy brought in by the Southampton-supporting Chancellor Rishi Sunak for ensuring his club will be able to start the new National League South season.

“No doubt about it, we would have had to let everyone go, all the playing staff, the groundstaff, the community team, all of them,” Lyon says. “But thanks to the furlough scheme we could keep everyone and we’ll be ready for the new season.”

He pauses for a moment before adding: “That, though, is when it will get really challenging.” Lyon reckons it is because of temporary government emergency support over lockdown that, like Oxford City, all of the 67 clubs in the three divisions of the National League will start the new season on October 3. Indeed it might be regarded as a strength of the non-league game in this country that during the pandemic only Droylsden FC in the Northern Premier League folded. Now, however, as they prepare for the new season, non-league clubs will be taking staff off furlough. Returning everyone to the payroll when they have had no income for six months and as yet have no certainty about how they might generate any in the immediate future means this is when the real issues start.

“I fear there will be further casualties,” says Bill Waterson, co-chairman Altrincham FC, newly promoted to the National League. “Nobody knows precisely how they can operate in the new season. At this level clubs tend to live hand to mouth at the best of times.”

The Football League season starts on September 12, with the hope of being able to bring back limited crowds from October 3. The National League, however, recognised that its clubs, without any broadcasting revenue, simply do not have the resources to play even for a couple of weeks behind closed doors. So it was agreed that the new season will be condensed from its standard 10 months to eight, with fixtures beginning on October 3 when the fans - and the revenue they bring - can return to the game.

The problem facing those running the clubs is that as yet nobody knows how many of those supporters will be allowed through the turnstiles. Or indeed whether fears of a second pandemic wave will forestall any hope of a return. The National League has asked clubs to do their own feasibility study on how to keep crowds socially distanced, assessing criteria such as the size of the stadium concourse, circulation space and the ease of exits.

Although reports have been submitted to local authority health and safety departments, as yet few definitive numbers have been offered. So season ticket renewals, a vital part of every club’s revenue, have not been issued. And for many a non-league club the uncertainty extends beyond the numbers allowed in. Demographics at this level of the game suggest a significant proportion of supporters are well over 60. There can be no guarantee they will wish to rush back.

“I think this is a serious concern for many of our regulars,” says Lyon. “Yes we get students, yes we get ground-hoppers, but a lot of the fans coming through the gates every week are older. Will they come piling back or will they hold off for a bit? Who knows?”

Which is why Lyon, like many a non-league director, is as concerned about other aspects of his club’s income stream as he is about gate receipts.

“We have a 3g pitch which is hired out for community use every day of the week,” he explains. “We have a bar that provides food and drink for those hiring the pitch. We have darts teams, yoga clubs and all sorts using the bar. During the summer we have festivals and youth tournaments. All of that went with lockdown. Normally we start the season with a nice pot of money from the summer activities. We’ve none of that.”

At National League Maidenhead United the issues are the same. “We have a five-a-side pitch next to the ground that is a little gold mine for us,” says the club chairman Peter Griffin. “That closed overnight, along with our function suite and bars. What we don’t know yet is how much of our normal activity we will be able to reopen.” Such uncertainty of income has fed directly into financial planning. Wrexham, one of the biggest non-league clubs, has enforced a 40 per cent reduction in its playing budget and Waterson expects to see others obliged to be similarly frugal.

“Though we probably have more techniques in our kit bag to adjust costs than league clubs,” he explains. “One thing non league clubs can do very well is turn the taps off midway through a season. You invest in the playing squad to make a run for promotion, say, it doesn’t happen, the contracts mean you can release players. I expect to see a lot of clubs doing that if things don’t pick up.”

One huge area of uncertainty is how prevalent local lockdowns become, bringing with them inevitable disruption to matches. Anticipating future curtailments and delay, many clubs have changed the duration of players’ contracts, extending them from the standard 39 weeks to 52. Though with no increase in cash. Indeed, for non-league players, one thing is certain: there will be less money around.

At Maidenhead, Peter Griffin has been alerted to several former league players who have decided to turn part-time, seeing their playing future more likely to involve using football to supplement their income rather than depending on it for everything. “Our players have been brilliant,” he says. “They are not on big money anyway, but when they went on furlough, they all agreed immediately to a 20 per cent cut in their income. There are no Mesut Ozils in the lower leagues.”

But what there is in the non-league game is a long-standing and unifying community spirit. That was clear when Altrincham were involved in the National League North play-offs in May. Bringing players off the furlough scheme and undertaking an extensive covid-testing programme, meant the club was faced with a bill of over £50,000 in order to complete three behind-closed-doors matches. A fund-raising effort among the fans raised £45,000.

“Yes, it helped that we won the play-offs,” says Waterson. “But that is an example of the connection between the fans and the club that you get at this level.” It is also example of the sort of financial juggling that, Maidenhead’s Peter Griffin believes, will help non-league clubs negotiate the substantial challenges ahead.

“When you’re a club with not much money, you get used to making do with less,” he says. “I was chairman during the financial crisis in 2008 and I honestly thought football would change. For a couple of years things did slow down a bit, but then it was back to the way it ever was. Clubs will always on the brink, they will always spend money they haven’t got. Which is why I honestly believe there is more chance of bigger clubs going bust than clubs like ours.”

Over the next nine months we will see if such optimism is borne out.

Case study on Sutton United: 'We lost £200,000 due to Covid - but at least football is back'
The regulars will find Sutton United’s Gander Green Lane ground looking very different when they turn up for the first home game of the National League season in October.

There will be one-way systems, no-go areas, a host of hand-sanitising stations; in the main stand, only one one in eight of the 750 seats will be available to sit in; any refreshment outlets allowed to open will be cashless, admission will be bought in advance online and everywhere will be signage indicating where spectators can - and cannot - go.

Like every club in the National League, Sutton has been obliged to re-configure its ground completely for the new social distancing reality. “We had to appoint a Covid Operations Officer,” explains Adrian Barry, the club vice-chairman. “We have spent an enormous amount of time and energy getting the place up to speed. But the good news is, at least we have got football back again.”

Sutton’s last match before lockdown was a 1-1 draw with Hartlepool on 14 March. Since then, the place has been closed. The 3g pitch, normally in use seven days a week, was not available for hire. The club’s bars were shut, the hospitality suites no longer able to host functions, and the extensive community programme, involving two women’s sides, three disability and 20 junior teams, not to mention an over-50s walking football squad, put into abeyance.

“We estimate the financial hole over the time since lockdown began, in terms of lost matchday income, facility hire and sponsorship, to be around £200,000,” says Barry. “Given our playing budget is £300,000 a season, you can understand that is quite an amount.”

In order to comply with regulations on reopening to the public issued by four different bodies - the Department of Culture Media and Sport, the local authority, the National League and the FA - the club was obliged to appoint a whole team of Covid operatives to work in conjunction with the stadium manager. Each stage of the process of reopening was checked by local authority health and safety officers. Nothing has been left to chance: a whole new way of operating has been put into place.

“All the staff doing the work on this have been volunteers,” Barry explained. “Like a lot of non-league clubs we rely on volunteers here. We’ve not got a big supporter base, but we have a very good core of loyal supporters for whom the club is their community.”

As yet there has been no indication from the authorities about how many of the regulars will be allowed back into Gander Green Lane for the first home game. But the ground has wide, open concourses and unobstructed exit points, so Barry is hoping close to the usual home crowd of 1300 might be able to attend. Because without them, he suggests, the continued existence of the club will be endangered.

“Let’s not beat about the bush here, the return of supporters is critical,” says Barry. “Throughout lockdown the board has met every week, discussing what we are going to do, what costs we can save, what expenditure we can limit. Sutton is a club that has long lived within its means. We have established what we believe is an approach that will allow us to go forward. But that is entirely dependent on fans coming in, on the bars opening up and us being able to rent out our pitch once again. Until we can get back fully to that position, it is going to be tough, tough, tough.”

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Re: Football's Magic Money Tree

Post by Chester Perry » Mon Aug 24, 2020 8:59 pm

As with most sports leagues, the Premier League are planning for how to end a season early if Covid, or indeed any event forced the season to end the season early. From the Guardian

Premier League planning resolution to end season early if Covid-19 forces halt
Working group to tell clubs of proposal on 3 September
Standings would be final if more than 50% of games played
Ewan Murray and Jacob Steinberg

Mon 24 Aug 2020 20.15 BST - Last modified on Mon 24 Aug 2020 20.53 BST

Premier League clubs will be presented with a resolution to accept the standings as final if Covid-19 forces next season to a halt with at least 50% of fixtures played. The plan, described by insiders as a worst-case scenario, is being pursued in the hope of preventing acrimony around how to determine final positions if coronavirus renders completing the campaign an impossibility.

A league working group is due to put the proposal to clubs on 3 September, with confidence high it will gain enough support. The title, European places and relegation would then be determined this way.

The intention of clubs would be to continue playing in the event of another Covid wave but a variety of scenarios will be discussed.

The Premier League completed last season’s matches but the challenges were significant. The league was suspended in mid-March and resumed on 17 June, with 92 fixtures remaining.

There is acknowledgement a coronavirus wave in winter, with considerably more matches outstanding, would deliver a more troublesome scenario. With that in mind, a working group was formed with the view to putting legislation in place.

The Scottish Premiership season of 2019-20 was curtailed amid much anger, which lingered throughout the break before the new campaign started on the first weekend in August.

At a meeting of clubs on Monday, the Scottish Professional Football League’s chief executive, Neil Doncaster, raised a plan equivalent to the Premier League’s as an option for 2020-21. With no legislation in place in Scotland regarding how to deal with significant fixture disruption, several clubs are known to want Doncaster and his board to put a number of options in place.

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Re: Football's Magic Money Tree

Post by Chester Perry » Mon Aug 24, 2020 11:17 pm

TwoHundredPercent.com looks at the Swiss case against FIFA President Gianni Infantino and the strange unrecorded and unremembered meetings between him and the former Swiss Attorney General

FIFA ‘Farce’ – Infantino Meeting His Match?
by Mark | Aug 21, 2020

That Fifa president Gianni Infantino faces legal scrutiny over certain of his actions in office isn’t exactly news. The previous two Fifa presidents were corrupt as f**k for decades without proper sanction. Thus, cynical shoulder-shrugging is the commonest reaction to such things.
The issue imperiling Infantino seems innocuous. Three meetings with Switzerland’s attorney-general Michael Lauber in March/April 2016 and June 2017 (Fifa is headquartered in Switzerland). Indeed, descriptions of the legal importance being attached to these meetings as a “farce” and “absurd” have superficial merit.

However, the meetings forced Lauber’s resignation, the opening of a Swiss criminal investigation into their content, and (drum roll) criminal proceedings against Infantino, after Swiss investigations found “indications of criminal conduct” relating to “abuse of public office, breach of official secrecy, assisting offenders and incitement to these acts” with consideration of “additional criminal acts” remaining “reserved.” Wooh.

The meetings were undocumented and unmentioned by Infantino or Lauber, despite the by definition importance of any liaison between two such top-ranking officials. The explanations for them haven’t even addressed their secrecy, or those criminal conduct indications. Everyone at them has, to varying extents, tried to cover them up. And their very existence potentially explains some of the issues with Fifa-corruption probes since 2015.

The meetings were revealed, in November 2018, by “Football Leaks,” the website full of leaked documents on sports skullduggeries (the recent change in status of the man ‘behind’ FL, Portuguese hacker/whistleblower Rui Pinto, from house arrestee to protected witness, may or may not be coincidental). But the story originated in the world-famous rounding-up of many of Fifa’s less-than-great-and-good in Switzerland’s largest city, Zurich in May 2015.

Lauber was the leading light of the Swiss ‘end’ of the investigations into alleged Fifa corruption which the Zurich raids rammed into public consciousness. On 10th March 2015, his office had “opened criminal proceedings against persons unknown on suspicion of criminal mismanagement. and money-laundering in connection with the allocation of the 2018 & 2022 World Cup finals hosting rights.” However, the rest of the 700-word announcement of this operation was more defensive.

“The procedure is huge and complex on many levels,” Lauber stressed. Swiss investigations would be “executed independently” from US operations. He insisted that “the world of football needs to be patient. By its nature, this investigation will take more than the legendary 90 minutes.” And, indeed, the “Swiss probe” was soon “running into obstacles.”

These references now haunt Lauber. The US brought many Fifa officials to justice in late 2017, about which a book has since been written, published and best-sold globally (Ken Bensinger’s excellent, if unimaginatively-titled, “Red Card”). But his Fifa-corruption probes have foundered on a variety of rocks, the latest the collapse in April of a tax fraud trial relating to 2006 World Cup hosting rights, which fell to a “five-year statute of limitations,” the legalese for “took too long.” And an increasing number of legally relevant people have linked these failings to the Lauber/Infantino conflabs.

On 2nd November 2018, German news magazine Der Spiegel revealed Football Leaks’ Infantino leaks. “How Fifa’s President Failed To Clean Up Football,” they wrote, adding: “When Infantino took the helm at Fifa, he promised to rescue (it) from the crisis in which it found itself. Yet thousands of internal memos suggest he is just the latest in a line of despots bending the global organization to their will.”

The article referenced Rinaldo Arnold, a close Infantino friend, both hailing from Switzerland’s Upper Valais region. Arnold was president of the Swiss sixth-tier football team for which Infantino “often came on as a substitute and often got substituted.” However, FL alleged that in his ‘other’ role as Valais public prosecutor, Arnold facilitated two of THE Lauber meetings and subsequently received a number of potentially Infantino-related invitations.

On 6th November, the Valais Attorney-General’s office announced that it had “decided to entrust a special prosecutor with the task of establishing precisely the facts” of Arnold’s relationship with Infantino “and determining whether or not they would be subject to criminal law,” given media reports that Lauber’s office was then “leading 25 separate investigations” of suspected Fifa-linked corruption.

Infantino donned his sarky boots in response, asking if it was “forbidden in Switzerland to have friends.” And in April 2019, the special prosecutor, Damian K. Graf, said Arnold wasn’t forbidden, having “ruled out any suspicions” of him “accepting bribes” or committing the intriguing crime of “passive corruption.” But Graf focused more on tax evasion, of which he also cleared Arnold, than meeting facilitation. And Swiss legal focus soon (suspiciously soon, perhaps) re-turned to THE meetings.

Media reports chronologically-linked Lauber/Infantino I and II with Infantino’s April 2016 appearance in the “Panama Papers” mass document leak. This leak revealed that he signed a Champions League TV deal with Cross Trading, a company owned by US Fifa indictees, Argentine father-and-son Hugo and Mariano Jinkis. Infantino was then Uefa general secretary. So Lauber’s office searched Infantino’s old Uefa office.

Nothing publicly emerged from this. But Arnold’s probe was barely closed when another probe opened. This was conducted by the memorably-acronymed AB-BA, the Swiss Attorney-General’s Office supervisory authority, after Swiss media reports of a THIRD Lauber/Infantino liaison, on 16th June 2017 at Swiss capital Bern’s Schweizerhof hotel. AB-BA president Hanspeter Uster said that “when we asked (Lauber) in November if there had been any further meetings. He replied ‘no’.” Ooops.

Cynicism abounded. “When is a meeting not a meeting? Simple. When no-one remembers it,” wrote mock-bemused veteran journalist Keir Radnedge, as Lauber, Infantino and two other purported attendees, Lauber’s spokesman Andre Marty and Arnold (again), denied all recollection of being attendees.

A furious Lauber called the probe “a full-frontal assault on my person” and “an infringement on the independence” of his office. While a Fifa spokesman said: “The fact that the Fifa president met the general prosecutor in open circumstances and in full transparency to discuss these matters is simply an illustration of Fifa’s willingness to cooperate and to assist the (OAG) with its work.”

But circumstances had not been “open.” Transparency had not been “full.” The AB-BA said that “the mere fact that two meetings took place” was “not problematic,” but they should have been formalised and documented. Then, in June, Switzerland’s Federal Criminal Court ruled that the third meeting “gave the appearance of bias and collusion” and that its undocumented nature violated Swiss federal law. Lauber was thus ordered to recuse himself from all Fifa corruption investigation.

Lauber appealed and was even reappointed Attorney-General last September. But in March 2020, the AB-BA concluded its probe, which in turn concluded that Lauber had committed “breaches of duty of loyalty on the basis of false information provided concerning two meetings on 8 July 2015 and 16 June 2017 as well as obstructing the (AB-BA’s) investigations and showing “disloyal conduct towards it.” Lauber’s salary was cut by 8% for a year, reduced last month to 5% on appeal to the Federal Administrative Court (FAC).

The veracity of the 2015 meeting, with Marty and Arnold (who sound like a music hall act), was not questioned, as Infantino’s Fifa presidential candidacy was “not yet on the cards.” But the FAC slammed Lauber’s statements on the 2017 meeting. And it noted that no-one at the meeting could remember it, adding, with what may be my favourite line of all-time for a long time: “Such a gap in memory among several participants is to be regarded as absurd according to general experience of life.”

Thus it concluded “that (Lauber) intentionally made a false statement to the (AB-BA) on 12 November 2018 and knowingly concealed the third meeting with…Infantino.” This confirmed the original ruling that Lauber “deliberately and knowingly did not tell the truth about” Lauber/Infantino III, a “serious breach of Lauber’s official duty and duty of loyalty” to his office. But why the meeting was “knowingly concealed” remained unaddressed.

On 26th April, Swiss newspaper Tribune de Geneve (TdG) offered a possible subject of Lauber/Infantino I, quoting an e-mail from Infantino to Arnold, “expressing concern” about the probe into the above-mentioned Cross Trading deal and asking Arnold to facilitate a meeting with Lauber so that he could “try to explain that it is in my interests that everything should be cleared up as soon as possible, that it be clearly stated that I have nothing to do with this matter.” TdG also called Lauber/Infantino II, which it dated 22nd April 2016, a “mystery.”

Fifa’s combative response wasn’t over-helpful. They were responding to Uefa business which, by definition, was none of their business. They parroted a familiar line on ‘Football Leaks’ leaks, calling the email “obviously obtained by hacking, which is an illegal and criminal act,” thereby confirming its veracity, the silly sods. The email quotes were “completely out of context with the sole objective of misleading the reader” and it “never said (Infantino) wanted to clear his name.”

However, TdG said they had documentary confirmation that Infantino met Lauber to “get rid of an investigation that threatened him personally.” From July-to-September 2016, Swiss prosecutors and Fifa lawyers shared “more than 20” phone calls to “apparently help Fifa” as a victim in corruption cases, which “seems incompatible with the OAG’s duty of impartiality.” And, BTW, the investigation was closed in November 2017 “after a third informal meeting” between Lauber and Infantino.

The World Cup tax fraud trial collapse brought calls for Lauber’s resignation. The Swiss parliament’s Judicial Committee also wanted a word, about the AB-BA ruling. Meanwhile, on 14th May, a criminal complaint was filed, anonymously, with prosecutors in Bern…against Infantino, in connection with the Lauber/Infantino meeting there. This accused Infantino of “trying to induce Lauber to commit a crime that would compromise criminal investigations.”

Again, Fifa responded, despite not being involved. “Meeting prosecutors is standard procedure not a crime. Making an complaint against someone for (that) is a farce. Those who fear being brought to justice can make as many anonymous complaints as they want. This will not deter Fifa and the Fifa President from cooperating with prosecutors. The sole aim of such meetings is to assist the authorities in their investigation of criminal wrong-doing which has adversely affected Fifa.” But if so, it re-begged the question, why were they “knowingly concealed.”

Some observers ‘knew.’ Former Fifa governance adviser, Professor Mark Pieth, was quoted by Private Eye magazine, noting that while “a lot of Fifa investigations might look impressive, they have yet to result in a single conviction.” The Eye added that football was “not Lauber’s only blind spot,” noting that “privately, several Lauber colleagues have bemoaned his lack of vigour in pursuing money-laundering cases involving the larger Swiss banks.”

It concluded that “were the Swiss now to encourage Lauber to walk, Fifa on its own turf may find itself dealing with an altogether tougher agency.” And on 21st May, the parliamentary Judicial Committee voted 13-4 to launch impeachment proceedings against Lauber after questioning him on his role in Fifa corruption cases. Meanwhile, more criminal complaints were filed against Lauber and Arnold, in connection to the Infantino dalliances, leading Swiss MPs to call for another special prosecutor to examine the increasing complaints pile.

This finally got Infantino speaking out in late June. He barely departed from what Fifa had said for him. Meeting “the chief prosecutor of Switzerland” was “perfectly legitimate and perfectly legal. It’s no violation of anything. On the contrary, it’s part of the fiduciary duties of the Fifa president.” And his prior silence was “because the whole thing is absurd.” But he was bothered by “the wording about secret meetings.” Which was…absurd. “There is nothing secret in meeting a prosecutor in a civilised country,” he noted. But these meetings were called secret because they were kept secret.”

Infantino’s intervention put no obvious brake on his by now inexorable slide towards criminal investigation. On 3rd July, (very) senior Swiss prosecutor Dr Stefan Keller was named by the AB-BA as the called-for special prosecutor, who they said had already begun examining what were now four criminal complaints against Infantino, Lauber and, reportedly, “other people.” And on 28th July, after his appeal against his sanction by the AB-BA largely failed, Lauber announced his resignation, to take effect on 31st August.

On 30th July, Keller applied to parliament for “authority to conduct criminal proceedings” against Lauber, whose attorney-generalship gave him immunity from prosecution…until 31st August. And Keller began “criminal proceedings against” Infantino and Arnold. A media release said that Keller’s “original task was to examine” the afore-mentioned “four requests for criminal proceedings,” since when there had been “further requests.” And after his “examination of two of them, he concluded that, “in connection with the meetings…there are indications of criminal conduct.”

Fifa again responded, despite there being no proceedings of any kind against them, although Infantino was quoted extensively. Apart from much rehashing of earlier responses, they and Infantino went big on “co-operation” with relevant authorities and the “judicial process.” Arnold chipped in separately, calling the proceedings “actually a logical step to clarify the facts” and, incorrectly, thinking it relevant that “a case against me was closed last year.” But about the issues of “abuse of public office, breach of official secrecy, assisting offenders and incitement to these acts”? Nothing.

On 3rd August, Fifa Deputy General Secretary Alastair Ball, an old Uefa colleague of Infantino, showed combative but coherent disdain for the situation. The themes were familiar, though. There was “no criminal conduct of any kind…unless meeting the attorney general has somehow become a crime in Switzerland, which I rather doubt.” Ho-ho. Bell then claimed: “We have no idea what (Infantino) has done wrong or what could remotely be described as criminal conduct. All we have are anonymous complaints. Maybe the people who made those complaints would like to see (Infantino) fall.”

And the explanation-of-sorts for Infantino’s conduct had familiar flaws. “The president was in China, he comes back to Zurich, meets (Lauber), and the following day he goes to Russia,” Bell contextualised. “He gets asked about the meeting two years later and says he doesn’t remember the details. Is not remembering the details of a meeting a crime?” Well…no. But Infantino is under investigation for non-disclosure of the meeting, not forgetting the agenda.

Bell continued: “You see the most senior law officer in the country to offer co-operation for the purposes of criminal investigation and you end up being the subject of a criminal investigation yourself. What sort of message does this send out?” Probably that if “you see the most senior law officer in the country” for such purposes, it should be disclosed and documented.

And Bell called it “almost preposterous to suggest that if someone doesn’t remember the details of a meeting, something criminal should have been discussed.” Which is why no-one has suggested it. The suggestion is that something criminal being discussed was an entirely plausible reason to “knowingly conceal” its very existence.

Last week, Infantino and Fifa General Secretary Fatma Samoura tried galvanising support among global national football associations, using the same arguments…Infantino again using Fifa resources to fight a personal battle, almost as if Fifa is his personal fiefdom. Thus it was barely news that Fifa’s Ethics Committee Investigatory Chamber chair Maria Claudia Rojas (appointed in May 2017 by *checks notes* G. Infantino) isn’t even feigning interest. She announced this week that she “has” (present tense) “initiated a preliminary investigation.” But within about 261 words, she’d finished it.

She had “duly scrutinised all the material” which directed Keller to “indications of criminal conduct” and “decided to close the case due to the evident lack of a prima facie case regarding any alleged breach of the Fifa Code of Ethics.” And she insisted that “no aspect of the conduct analysed constitutes a violation of Fifa regulations, some do not even fall within the provisions of the Fifa Code of Ethics, or justify…any kind of measure, including provisional suspension.”

Yet DGS Bell insisted, two weeks earlier, that “no criminal conduct of any kind has been communicated to Fifa.” So, Rojas was able to fully investigate and dismiss the case in under half the time it took Keller to establish that there was a case to START investigating. Unless “indications of criminal conduct” do NOT breach or violate Fifa’s ethics… Which…well…

Swiss justice deserve scrutiny. Swiss attorney-generals are political appointees, which sits uneasily with their supposed independence. And Lauber was, remember, re-appointed during all this, a bizarre decision which has aged badly. But Infantino is a lawyer. He should know the implications of important meetings between holders of high office being undocumented and left for Football Leaks, of all entities, to reveal, 17-to-32 months later. The idea that he has no case, or even questions, to answer is…well…almost preposterous.

Still, in the “general experience of life,” Fifa presidents can act preposterously, absurdly, farcically unethically, you name it, with impunity. Infantino may yet be no different.

Chester Perry
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Re: Football's Magic Money Tree

Post by Chester Perry » Mon Aug 24, 2020 11:44 pm

The latest edition of FC Business is now out - featuring amongst the obligatory Leeds (there back you know) and Covid related articles is an interview with Brendan Flood about the latest developments with what appears to be a very successful UCFB

https://cloud.3dissue.com/6374/7271/131 ... .html?r=34

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 10:36 am

Chester Perry wrote:
Mon Aug 24, 2020 3:10 pm
Something for Burnley fans to remember when they next complain that they are not getting value for their money when Burnley play

https://twitter.com/KieranMaguire/statu ... 9197621253

and with that they are not contributing to a single penny of transfer fees - even though many demand we spend more and more each season
another thing for Burnley fans to consider when having a go at the club for not spending on transfer - look at what it does spend in terms of it's income and remember in that season over 60% of income was spent on wages too.

https://twitter.com/KieranMaguire/statu ... 1947666434

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 11:01 am

I find this short video clip of an Aleksander Ceferin fascinating - not necessarily for his personal very proper approach to the City/UEFA CAS case (the absolutely correct way of going about it) but for what he has to say about the the future of FFP and the potential for the next stage to incorporate a luxury tax on those who want to spend big.

https://twitter.com/RobHarris/status/12 ... 0463422471

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 11:09 am

Absolutely no surprise from me on this one - the recent glut of stories about UEFA keeping the single game format for the knockout stages of it's club competitions were a strange obsession to my eyes, which is why I did not post any of them - the clubs want more games (or at least the same number) and ideally want a more risk free (two legged) approach to the knock-out stages too. The Times with a report that UEFA would have to guarantee more games (and money) for clubs to agree to single game knockouts

Clubs raise concerns over single-game knockouts for Champions League
Martyn Ziegler, Chief Sports Reporter - Monday August 24 2020, 5.00pm, The Times

Europe’s top clubs would only embrace single-game knockouts for the Champions League semi-finals if Uefa agrees to increase the number of matches in the competition overall.

Aleksander Ceferin, the Uefa president, said that the organisation would consult about changing the format to make the matches more exciting after the coronavirus-enforced experiment of playing all quarter-finals, semi-finals and final in one city and over one leg.

The European Club Association (ECA) has been pushing for reforms of the Champions League to give the leading clubs more games in the competition from 2024. One ECA board member said any change would need to incorporate more games, such as having two group phases.

Under the current format, the maximum number of games in the competition is 13 for a club that reaches the final. If there were two group phases, two-legged quarter-finals and a knockout semi-final and final it would mean 16 possible games.

“We want more games not less,” said the ECA board member, who asked to remain anonymous. “If we cut the number of games overall that would mean less money from tickets and less from TV.”

Other figures in Uefa believe it would be a mistake to change what has been a winning formula and point out that two-legged semi-finals can prove just as dramatic as knockout games.

“I have to say that this system of one match seems more interesting to me than the other system with two-legged matches,” Ceferin said. “It’s something to consider for the future. Even though you have less matches, the value can be higher if promoted properly.”

The congested international calendar would almost certainly prevent a repeat of the quarter-final onwards being a mini-tournament, but one involving four clubs in the semi-finals and final during one week could be fitted in.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 11:32 am

Chester Perry wrote:
Wed Jul 29, 2020 12:11 pm
If you do not want to read the 90 plus page document from CAS on the Manchester City appeal- I empathise. However, there is some real nuggets in there that tell you quite about about Man City did and UEFA should have done - UEFA come out of it badly for not following their own rules and Manchester City appear to be every inch the nasty enterprise we suspected.

Much, though not all is summed up in threads from
@SportingIntel https://twitter.com/sportingintel/statu ... 3694051329
and
@TariqPanja https://twitter.com/tariqpanja/status/1 ... 1082681346

David Conn (a life long City fan) in the Guardian was particularly struck by the fact that City's nominee for the panel ended up being chair (final decision looks like a 2-1 to City) and appeared to be far from independent given his law firm has done million and millions of Euros/dollars worth of work for State owned Abu Dhabi businesses over the years

https://www.theguardian.com/football/20 ... -cas-rules

in his 2nd report he emphasises that the club still has questions hanging over them despite their claim of being exonerated

https://www.theguardian.com/football/20 ... s-judgment

The Independent chooses to focus on the complete has of things made by UEFA (Aleksander Ceferin must be furious - he is a lawyer by profession)

https://www.independent.co.uk/sport/foo ... 43511.html

I will post some legal observations from the regular sources at a later date
Finally got round to the Legal observations - now that both UEFA and Man City say it is closed and they will hold no grudges - this from LawinSport.com is pretty detailed

A full review of Man City v UEFA CAS Award – why this is not the end of FFP
A full review of Man City v UEFA CAS Award – why this is not the end of FFPPublished: Wednesday, 12 August 2020. Written by Christopher Flanagan No Comments
The dispute between UEFA and Manchester City Football Club over the latter’s compliance with the former’s Financial Fair Play (FFP) regulations has been one of the most high-profile sports law matters of the year.

On 13 June 2020, the Court of Arbitration for Sport (CAS) released a media statement under the header “MANCHESTER CITY FC DID NOT DISGUISE EQUITY FUNDING AS SPONSORSHIP CONTRIBUTIONS BUT DID FAIL TO COOPERATE WITH THE UEFA AUTHORITIES”. The CAS statement noted that “The Panel of arbitrators in charge of the matter, composed of Mr Rui Botica Santos (Portugal), President, Prof. Ulrich Haas (Germany) and Mr Andrew McDougall QC (France)” (the Panel) and concluded that “The final award with reasons will be published on the CAS website in a few days.”

Inevitably, this announcement resounded loudly around the world: Tottenham Hotspur manager Jose Mourinho said he agrees with the “concept”[1] of FFP, but called for an end to the regulatory initiative due to the “circus” that goes with it; Liverpool manager Jurgen Klopp described Manchester City’s success in the case as “not a good day for football”[2]; the BBC asked “is FFP dead?”; and the President of La Liga, Javier Tebas, was reported to have said that the result showed that “CAS is dead”[3].

On 28 July 2020, CAS 2020/A/6785 Manchester City FC v. UEFA (the Award), was published[4] (the Award being dated 13 July 2020).

This article will examine and critically analyse the Award before providing commentary on what––if anything––this means for FFP as a regulatory initiative. Specifically, it looks at:

- The factual background
- The key issues determined by the CAS Panel
- Analysis and commentary
- Whilst reports of the death of FFP and the CAS are greatly exaggerated, the Award will certainly give sports governing bodies and participants in professional football some pause for reflection.

References to ‘Paragraphs’ in this article are references to the paragraphs of the Award.

Factual Background
Main participants
Before setting out the principal facts and allegations, it is helpful to set out, and group together, the key legal persons involved in the case.

UEFA is the governing body for European football. At club level, its functions include the organisation of European club competition (presently the Champions League and the Europa League), the promulgation of rules relating to those competitions, and the obligations of clubs under its jurisdiction. Oversight and enforcement of FFP is undertaken by the Club Financial Control Body (CFCB), which is divided into two chambers; an Investigatory Chamber, responsible for monitoring and investigating FFP compliance, and an Adjudicatory Chamber, responsible for making decisions (including disciplinary decisions) on the matters referred to it by the Investigatory Chamber. The CFCB is functionally independent from UEFA.[6]

Manchester City Football Club Limited (MCFC) is a professional football club based in England. MCFC is part of a sophisticated corporate structure. MCFC is a subsidiary of Manchester City Limited. Manchester City Limited is itself a subsidiary of City Football Group Limited, which company is responsible for the operation of a portfolio of football clubs across the globe (Paragraph 7). City Football Group Limited is in the majority ownership of the Abu Dhabi United Group (ADUG),[7] the investment vehicle(s) of His Highness Sheikh Mansour bin Zayed bin Sultan bin Zayed Al Nahyan (HHSM). HHSM is the Deputy Prime Minister of the United Arab Emirates (of which Abu Dhabi is a constituent emirate).

Emirates Telecommunications Corporation PJSC (Etisalat) and Etihad Airways PJCS (Etihad) are each multinational corporations headquartered in Abu Dhabi. Etisalat is the Middle East’s largest telecommunications company and majority-owned by the sovereign wealth fund of the UAE, whilst Etihad is part of the Etihad Aviation Group and is ultimately owned by the government of Abu Dhabi. Etisalat and Etihad each have held sponsorship arrangements with MCFC commencing during the 2009/10 football season. These sponsorship arrangements were varied from time to time.

The 2014 settlement agreement
In 2014, the CFCB investigated MCFC in respect of alleged FFP breaches. On 16 May 2014, UEFA and MCFC entered into a settlement agreement (the Settlement Agreement) in respect of those alleged breaches. MCFC expressed no admission of any such breach under the Settlement Agreement (Paragraph 14). MCFC discharged its obligations under the Settlement Agreement on 20 April 2017.

Facts and allegations leading to present case
In November 2018, as a part of the ‘Football Leaks’ movement, various articles were published in various media outlets concerning MCFC. Amongst these publications were materials “acquired from MCFC’s computer systems by an illegal hack” (Paragraph 16). In an interesting flourish of advocacy rhetoric, MCFC appears to refer to the Football Leaks information throughout as the “Criminally Obtained Documents”, whereas UEFA refers to the same information as the “Leaked Documents”. The Panel prefers “Leaked Emails” (Paragraph 16). It is evident that the Leaked Emails, taken in isolation, implied to UEFA contraventions of FFP.

In the view of the CFCB, the Leaked Emails provided “compelling evidence” that the sponsorship payments received from Etisalat were “made or caused to be made by ADUG but attributed to…Etisalat”; and that the sponsorship payments received from Etihad were in part “funded or procured to be funded by or on behalf of ADUG, but paid through Etihad” (with £8m per year funded by Etihad itself) (Paragraph 29).

The CFCB Investigatory Chamber invited MCFC to comment on the Leaked Emails. Dissatisfied with MCFC’s response in correspondence, the Investigatory Chamber opened an investigation. On 28 March and 11 April 2019, hearings took place; however, as is made clear in Paragraph 317 of the Award, MCFC did not make available to the Investigatory Chamber all the persons whose attendance was requested, nor did MCFC adduce all the documents requested.

On 15 May 2019, the Investigatory Chamber referred the matter to the CFCB Adjudicatory Chamber. MCFC unsuccessfully challenged that referral before the CAS. The facts of that case are discussed here[8] and the award is available here[9]. The adjudicatory chamber rendered its decision on 14 February 2020, finding to its comfortable satisfaction (Paragraph 29) that MCFC:

- disguised equity payments by ADUG in respect of the Etisalat and Etihad sponsorship agreements;
- made false submissions in its financial statements submitted as part of the FFP process;
- made false submission in respect of its break-even compliance; and
- failed to cooperate with the CFCB.
- Specifically, the Adjudicatory Chamber found MCFC to have “contravened Article 13, 43, 47, 51, 56, 58, and 62 of the [Club Licensing and FFP Regulations]” (Paragraph 28).[10] There were no allegations or findings that the sponsorships were not for fair value (Paragraph 10).

The Adjudicatory Chamber excluded MCFC from UEFA club competitions for the seasons 2020//21 and 2021/22 and fined the club EUR30m, the severity of the sanction being warranted in the view of the Adjudicatory Chamber owing to this case being “by far the most serious breach of the Regulations to have been referred to the Adjudicatory Chamber” (Paragraph 29).

On 24 February 2020, MCFC appealed the decision of the Adjudicatory Chamber to the CAS. It was agreed by the parties that in order to “safeguard a proper running of the competitions” a reasoned CAS award should be issued no later than 10 July 2020.[11] A three-day hearing was held on 8, 9, and 10 June 2020.

Key issues determined by the CAS Panel
Based on the submissions of the parties, the key issues to be determined by the Panel were:

- The authenticity and admissibility of the Leaked Emails.
- Whether the CFCB breached its due process obligations.
- Whether the Settlement Agreement obviates any rights the CFCB may otherwise have had to prosecute the issues at hand.
- Whether the matter is time barred.
- The standard of proof.

The Panel’s findings of fact in respect of the allegations at hand:
- Did MCFC disguise equity payments?
- Did MCFC fail to cooperate with the CFCB investigation
G. The appropriate sanction, if any.

A – Authenticity and admissibility of the Leaked Emails
The Panel found it unnecessary to determine the parties’ strict legal rights in respect of the authenticity of the Leaked Emails, given original copies were disclosed by MCFC in the CAS proceedings.

Commenting on the fidelity of the Leaked Emails, however, the Panel observed that they did appear to have been amended by way of deletions of certain information, and in one case the elision of two emails, but that this “did not affect the veracity of the Leaked Emails on which UEFA primarily based its case.”

The Panel added (at Paragraph 88) that it “did not have evidence before it to establish whether the Leaked Emails are the only evidence that could support UEFA’s case…because such information was not disclosed by MCFC and – in the view of the majority of the Panel – because UEFA ultimately chose not to seek further disclosure.” It would be interesting to understand the view of the dissenting arbitrator in this regard. It is clearly true that UEFA did not pursue further disclosure during the CAS proceedings, in light of limited time available to the parties to resolve the dispute, but it appears incongruous with CFCB Investigatory Chamber’s requests for information pursuant to the Club Licensing and FFP Regulations, denied by MCFC.

This is however an issue of MCFC’s cooperation (discussed further below) rather than the authenticity of the Leaked Emails per se.

The Panel found the Leaked Emails (and, it is to be inferred, the original versions thereof) to be admissible as evidence. The Procedural Rules governing the CFCB state at Article 13(2) that “All means of evidence” may be considered; the Procedural Rules are, however, silent as to whether ‘illegally’ obtained evidence may be used. Consequently, the Panel considered position under Swiss law,[12] finding that that Article 184 of the Swiss International Private Law Act and Article 152(2) of the Swiss Code of Civil Procedure apply. This required a balancing of interests between “finding the truth” and “MCFC’s personality rights”.

Relying on the prior wide publication of the Leaked Emails and the private and public interest in FFP as a regulatory initiative (Paragraph 103 and 104), the Panel found that the balance swayed in favour of discerning the truth. The Panel’s conclusions in this regard are hard to disagree with; however, the reasoning is somewhat circular, in that the Panel relied upon the publication of the Leaked Emails in media outlets in order to find a public interest in their admissibility as evidence, which was derived from that same publication.

B – CFCB Due Process Proceedings
MCFC raised two issues in respect of the due process of the CFCB: The first related to the ‘premature’ issuance of the decision by the Investigatory Chamber to the Adjudicatory Chamber of the CFCB, which MCFC argued denied it the opportunity to make submissions concerning the relationship (or in fact the separation) of MCFC and its sponsors; the second related to the leaking of information to the press during the CFCB’s investigation, which may have implied bias.

The Panel found that MCFC was not prejudiced by the timing of the referral decision and that the de novo review of matters by first the Adjudicatory Chamber and latterly the CAS Panel had the effect of curing any defect in impartiality (if “for the sake of the argument” any were found) of the Investigatory Chamber implied by the leaking of information (Paragraphs 144 and 145).

Whilst the ultimate finding of the Panel in this aspect of the case was resolved in UEFA’s favour for present purposes, there will be cause for concern, given the Panel stated that the alleged leaking of information “is worrisome and too coincidental not to be taken seriously”. This follows similar remarks by the panel in the prior CAS case between the parties, CAS 2019/A/6298[13].

C - The 2014 Settlement Agreement
MCFC argued that the alleged breaches giving rise to this case could not be pursued by the CFCB because the matters at hand were subject to the Settlement Agreement.

The Panel found this to be incorrect. The Settlement Agreement concerned discrete matters: MCFC’s break even deficit; the fair value of certain sponsorship arrangements; and whether certain sponsorship arrangements were with related parties. The CFCB did not at the material time issue a referral decision to MCFC which were broader than the issues set out in the Settlement Agreement (Paragraph 153). The alleged breaches set out in the Settlement Agreement were not the same as the alleged breaches in the case at hand (relating to alleged disguised equity funding), notwithstanding certain overlaps in the time, persons, and issues involved.

The Panel’s conclusion makes sense to the author. The very nature of the case at hand is that it arose because of issues which were not known to the CFCB at the time the Settlement Agreement was made. The CFCB cannot be precluded from pursuing disciplinary action against a party on the basis of the resolution of other, distinct, alleged breaches by the same party at a similar time. In the words of the Panel, “The Settlement Agreement did not immunise MCFC from any possible further and different charges” (Paragraph 158).

D – Time-Barring and The Statute of Limitations
The limitation period for the ‘prosecution’ of breaches is set out in Article 37 of the Procedural Rules of the CFCB:

“Statute of limitations

Prosecution is barred after five years for all breaches…”

Limitation is therefore calculated by reference to the commencement of the prosecution. The Procedural Rules are defective in that they do not set out what it means to commence a ‘prosecution’, and MCFC and the CFCB differed in their interpretation.[14]

The Panel, by majority, agreed with neither party, finding instead that ‘prosecution’ starts at the issuance of the Referral Decision. The majority of the Panel appears to arrive at this conclusion based on a dictionary definition of ‘prosecute’, which is somewhat surprising to see, given there is no real analysis of the prevailing applicable law in relation to what it means to commence a prosecution, and given this is a critical issue to the case, with certain facts falling outside of the relevant limitation period.

As a result, the Panel found the relevant limitation period extended to 15 May 2014. Breaches before such date could not be prosecuted.

Given the multi-year assessment basis of FFP, there was also some discussion as to whether information submitted within the limitation period, but concerning ‘comparative information’ which relates to dates outside of the limitation period, can be prosecuted, given such information would previously have been submitted, but would fall outside of the limitation period if considered only on its original submission.

This question is critical in respect of the Etisalat sponsorship, as “the amounts at issue were transferred to MCFC on 13 June 2012 and 10 January 2013, i.e. outside the five-year limitation period” (Paragraph 185). The financial information submitted by MCFC in respect of the Etisalat sponsorship was thus submitted for the 2013/14 monitoring process, which falls outside of the limitation period.

UEFA argued that the resubmission of financial information for comparative assessment brought it within the limitation period. The majority of the Panel disagreed on the basis that this would “artificially” extend the limitation period (Paragraph 189). It is hard to disagree with this conclusion. For example, if clubs were required to submit financial information covering a ten year period on a rolling basis, on UEFA’s interpretation this would create a de facto limitation period of fifteen years, which surely cannot be intended. As an aside, the majority of the Panel did, however, find that this conclusion may be different in respect of break-even information, given that historic (possibly time limited) information is inherent to the correct calculation of the break-even calculation. Again, it is difficult to disagree with this conclusion.

Consequently, the Panel found the allegations in respect of the Etisalat sponsorship to fall outside of the limitation period (Paragraph 196). For the reasons expanded upon below, this is an important finding.

E - Standard of Proof
The standard of proof to be applied was that of comfortable satisfaction, with the burden of proof on UEFA.

MCFC suggested that the Adjudicatory Chamber failed to properly apply the standard of proof given the nature of the CFCB’s evidence and the severity of the allegations (“effectively being beyond reasonable doubt”, Paragraph 205); however the Panel found that the nature of the allegations, notwithstanding their severity, did not, in fact, have implications for the standard of proof.

F – Findings of Fact
I - Disguised equity funding
Limitation issues taken aside, this case was, in effect, decided on the evidence. In that regard, “Initially, UEFA’s case was entirely premised on the Leaked Emails” (Paragraph 229) and latterly certain financial information, whereas MCFC was able to rely on witness evidence of witnesses included the former President and CEO of Etihad, the Legal Advisor to the Abu Dhabi Department of Finance, the Senior Vice President in the Contracts and Administration Department of Etisalat, as well as its own officials and expert witnesses, and its own more detailed accounts.

The Panel found that whilst the Leaked Emails provided prima facie evidence of breaches by MCFC, who “clearly had a case to answer” (Paragraph 213), that case was answered by more comprehensive evidence available to the CAS Panel.

Moreover, the Panel found that Leaked Emails did not, on their own, establish a breach of the rules, as they do not establish that “the arrangements [discussed therein] were made and implemented”. The allegations brought by the CFC required a “completed act”, which was not found (Paragraphs 215 and 290). Whether or not the Leaked Emails demonstrate an intention to circumvent the rules (and it is not suggested here that such an intention was found), there was in any event no evidence that such a contravention was consummated.

The Award discussed the evidentiary aspects of the case at length (see Paragraphs 213 to 293), but the conclusions of the Award are best summarised by Paragraph 254:

“a finding that Etihad’s sponsorship contributions were funded, or procured to be funded, by HHSM and/or ADUG would require a conclusion that the evidence of several high-ranking officials of large international commercial enterprises….were false…and that at least [two persons] would be subject to criminal sanctions”.

The Leaked Emails and limited financial information available to UEFA were eviscerated by the comprehensive and credible witness evidence presented by MCFC.

However, this leaves important questions about the robustness of UEFA’s processes and of MCFC’s compliance with its regulator: Why was UEFA, and the CFCB before it, only able to obtain such limited information? As the competent regulator of European club football, acting under financial rules which give it broad audit and investigatory powers, is it proper that fuller information should transpire only on appeal to the CAS?

Even in the context of the present CAS case, UEFA made evidentiary requests in respect of contextualising information in relation to the Leaked Documents, an unredacted payment ledger, and the identity of an unnamed person who "plays a key role” and “made payments to MCFC which are at the heart of this case” (Paragraph 40). MCFC resisted this on the basis it would require “a proper determination” based on written evidence and a hearing, for which there was not time in light of the parties’ self-imposed deadline of 10 July 2020 (Paragraph 42). Instead, MCFC agreed to partly comply with UEFA’s requests (that is, provide some but not all of the material requested). UEFA acquiesced to that more limited disclosure.

This perhaps speaks to an undue confidence by UEFA in respect of the case presented. UEFA suggested that “There is no need for inferences to be drawn from the Football Leaks Documents as the true situation is set out in them” (Paragraph 63 subparagraph 648(d)) and made various references to its case being “unimpeachable” (see Paragraphs 40 and 63). With the benefit of retrospect, these proclamations look ill-advised, given the finding that the Leaked Emails were in some respects edited.

Ultimately, the Panel concludes that “Any alleged wrongdoing of MCFC with respect to the Etisalat payments is time-barred. Any alleged wrongdoing of MCFC with respect to the Etihad payments is partially time-barred and, in any event, not established to the comfortable satisfaction of the Panel” (Paragraph 324).

This leaves a somewhat open question as to whether the Panel could have reached a contrary conclusion in respect of the Etisalat payments were this element not time barred on the Panel’s interpretation of Statute of Limitations in the CFCB Procedural Rules. Based on the details of the Award, the Etisalat sponsorship does appear to raise more questions than the Etihad sponsorship. Counsel for MCFC indicates that ADUG did, as a matter of fact, make payments which were due to be paid by Etisalat, albeit that Etisalat, as the liable party under the sponsorship arrangement with MCFC, repaid ADUG on 18 March 2015 (Paragraph 61, subparagraph D.1.19 and 20). In submissions set out in the Award, MCFC put forward that “MCFC recognised in its accounts that these payments were made on behalf of Etisalat [by or at the direction of ADUG]” (Paragraph 61, subparagraph D.1.22).

This raises questions as to the proper characterisation of those payments made by ADUG. On one characterisation, these could be construed as the settlement of the liabilities of Etisalat to MCFC in accordance with the terms of their sponsorship agreement(s), albeit by a third party. An alternative characterisation would be to construe this payment as a related-party loan by ADUG to MCFC, later satisfied by the offsetting of the obligations of Etisalat to MCFC and MCFC to ADUG. Paragraph 61, subparagraph D.1.30 goes on to state that “Ernst & Young confirms that the accounting records of ADUG treated the two payments as creating a receivable from Etisalat [for ADUG]”

The proper interpretation of these payments is not examined in the Award, as the Panel found the arrangements to be time-barred, notwithstanding the repayment by ADUG to Etisalat on 18 March 2015, within the limitation period. Clearly the liabilities between ADUG and Etisalat should be properly recorded in those parties’ own accounts; however, if overall relationship of these payments were to have been recharacterised, then this may properly have entailed book entries in MCFC’s accounts within the limitation period. Paragraph 61 subparagraphs G.47 highlight the fact that under accrual accounting methods, revenue must be recognised when sponsorship services are provided, not when cash is received. Therefore MCFC had to account for the Etisalat liabilities in accordance with its invoices; but this point remains premised on the assumption that the payment by ADUG ‘on behalf of Etisalat’ is properly treated as such, and not as a loan to MCFC repayable by (in effect) by Etisalat at a future date.

However, the evidence presented does suggest that whatever the treatment of these payments ought to have been, once the inter-partes liabilities were set-off by Etisalat, that the monies were not funded by ADUG. In effect ADUG a creditor of Etisalat, not MCFC. That is to say that in the fullness of time, there was no equity provided by ADUG, because the payments were ultimately borne by Etisalat (albeit apparently not before 18 March 2015). UEFA did not, after all, base its case on related party transactions between ADUG and MCFC (if any), but on the funding of sponsorship arrangements by ADUG, which was found not to be the case.

Overall, the question of the Etisalat sponsorship arrangements is redolent of the case overall. UEFA averred that “No sensible explanation has ever been provided by MCFC as to why: i) ADUG was arranging payments on behalf of Abu Dhabi-based partners; nor ii) why ADUG needed to engage the assistance of [X] to make the payment” (Paragraph 63). It is certainly true to say that on its face, this arrangement raises questions; however, it remains somewhat based on mystery and insinuation without concrete facts buttressing the questions raised. A core question remains as to why UEFA only came to interrogate the matter in 2019 when the payments by ADUG on behalf of Etisalat came many years prior, ostensibly without interrogation by UEFA at the material time, despite the contemporaneous submission by MCFC of financial information in accordance with the FFP licensing and monitoring process.

II Failure to Co-operate
The final substantive point addressed by the Panel was whether or not MCFC failed to cooperate with the CFCB in accordance with its duties under the Club Licensing and FFP Regulations. UEFA argue that MCFC was “suddenly” able to provide witnesses for the CAS who were denied to the CFCB investigation (Paragraph 40).

Various parts of the Award make it clear that the CFCB Adjudicatory Chamber did not have the evidence available to it that the Panel did (see for example Paragraph 257). The Panel acknowledge that FFP is dependent on the cooperation of those clubs regulated by it, and that this duty of cooperation is explicitly enshrined in Article 56 of the Club Licensing and FFP Regulations (Paragraph 274). The Panel further acknowledge that the Leaked Emails gave MCFC a case to answer to the CFCB (Paragraph 213).

The Panel found that MCFC “failed to provide all but one of the witnesses requested by the CFCB Chief Investigator” (Paragraph 305) and “failed to provide the complete runs of emails of which the Leaked Emails formed part” (Paragraph 306).

On examination of the facts, the Panel found MCFC to have failed to cooperate with the CFCB’s investigation in contravention of Article 56 of the UEFA Club Licensing and FFP Regulations (Paragraph 321). A significant aspect of the section of the Award dealing with MCFC’s failure to cooperate with the CFCB is found at Paragraph 316, in which it is found that the failure to cooperate is “not repaired by the de novo nature of the CAS proceedings, because allowing clubs to hold onto relevant evidence until the proceedings before CAS would seriously risk turning the proceedings before the CFCB into a farce”. This interpretation must be correct, as any contrary finding would have conflated the failure to comply with Article 56 with the failure to comply with the CAS procedure, despite those being distinct obligations.

Yet there was still a benefit possible to MCFC in failing to comply with the CFCB, in that the Panel found that limitation is calculated by reference to the CFCB Investigatory Chamber’s Referral Notice, and thus any delay in the investigation leading to such Referral Notice could have had the effect on the events in scope of review for the CAS.

G - Sanction
The Panel was of the view that UEFA “by no means filed frivolous charges” (Paragraph 325); however, the central allegations of providing incorrect information and receiving disguised equity funding through Etisalat and Etihad were dismissed.

The Panel did, however, find MCFC to have breached the Club Licensing and FFP Regulations in respect of its cooperation with the “reasonable evidentiary requests” (Paragraph 326). The Panel agreed that “the entire FFP system depends on…complete and accurate reporting by clubs” (Paragraph 327), with MCFC’s “failure to produce original versions of the Leaked Emails…particularly serious” (Paragraph 328). The Panel goes on to state that MCFC’s failure to cooperate is aggravated by prior investigation by the CFCB for alleged breaches of FFP as resolved by the Settlement Agreement (Paragraphs 329 and 33), and concludes that MCFC, by failing to cooperate with the CFCB’s investigation, had committed a “severe breach and that MCFC is to be seriously reproached” (Paragraph 331).

However, taking view of the case overall, given that the main allegations were not established, the Panel reduced the sanction levied by the CFCB to a fine of EUR10m. The Panel did not find it appropriate to uphold the ban on participation in UEFA club competitions (Paragraphs 333 and 334).

UEFA may well have been frustrated by this outcome, and it may be construed as surprising given the seriousness the Award places on the failure to comply with the CFCB; however, as is noted in the Award at Paragraph 333, the Adjudicatory Chamber did not indicate to what degree its sanction was related to “disguised equity funding on one hand and on MCFC’s failure to cooperate…on the other hand”. Nor does UEFA’s own regulatory regime stipulate a specified punishment of a ban for breaches relating to clubs’ failures to comply with the CFCB. Thus, the punishment of a fine is within the reasonable spectrum of punishments available to the CAS Panel; it is for UEFA to clarify its rules if it has a contrary intention for future cases.

Analysis and commentary
There are a number of interesting details to this case on a granular level, but first to take a step back to look at matters in context: The origins of this dispute, which has generated significant interest in the media, and has doubtless had significant financial costs to both parties, arises because of opaque questions concerning unknown factors about the particular provenance of certain sponsorship monies paid to MCFC. The matter is unlikely to have every been pursued by UEFA but for the publication of certain limited and curated private emails into the public domain.

As is acknowledged in the Award, it would have been difficult for UEFA to have come into receipt the Leaked Emails and not to raise the matter with MCFC, not least because UEFA has an obligation to the other clubs which compete for and in UEFA competitions to ensure compliance by all clubs with its rules. In that respect, it is interesting to note at Paragraph 32 an application for intervention in these proceedings by nine Premier League clubs (in essence, those who had a prospect of taking a UEFA competition place in the event of a ban of MCFC), even though that application was ultimately moot.

As was anticipated, this case did not hinge on the underlying fundamental legality of FFP; and whilst the outcome of the matter may have reignited debate, the dispute between UEFA and MCFC was not in any real sense a referendum on the merits of FFP as a regulatory initiative, and care should be taken in drawing conclusions that imply that it was. Ultimately, this case related to an idiosyncratic set of circumstances which are unlikely to be replicable.

There are, however, clearly points to be taken away.

Timely production of documents
In particular, the entire CAS case, and indeed the initial decision of the CFCB Adjudicatory Chamber, could have been avoided had MCFC provided the timely production of the documents requested by the CFCB (Paragraph 328). In one sense, this comes as a surprise. The Club Licensing and FFP Regulations and the Procedural Rules of the CFCB bestow on the CFCB broad audit and information access rights. In another sense, it is not surprising, as those rights are only of use to the degree they are complied with and enforced. As Hessert has explained in greater detail here[15], the duty to cooperate with sports governing bodies is fraught with tension.[16]

This issue could perhaps be ameliorated with more robust audit and information rights. After all, the Award indicates that the CFCB was not wrong in its investigation or adjudication per se; it simply had a deficit of information when contrasted with the CAS (Paragraph 341). Part of the issue in this matter is that in order to properly determine the facts, the CFCB had also to consider information in the possession of parties outside of its regulatory ambit (both related parties and unrelated parties). Clearly this is problematic in relation to audit and information gathering. In other industries, this issue is addressed by a regulatory obligation for licensee to include audit rights of regulators in contracts with key counterparties.[17] Whether this is necessary or proportionate to the issues presented by the majority of FFP matters is, however, questionable. Nevertheless, a tightening of the scope of audit and information gathering rights would improve matters, as would a more clearly defined set of sanctions for failures to comply with such rights.

The split in the Panel’s views
An interesting point to note in this case is the clear split observed in the views of the Panel, with references in the decision to the views of the ‘majority’ of the Panel throughout. This indicates dissenting views.

In respect of the composition of the panel, it is noteworthy to observe that in each of the two CAS cases that were comprised in the dispute between MCFC and UEFA (i.e. CAS 2019/A/6298 and CAS 2020/A/6785), the parties nominated the same arbitrator (UEFA appointing Prof. Ulrich Haas and MCFC appointing Mr Andrew McDougall QC (Paragraphs 30 and 31)). There are, of course, legitimate reasons why the parties may have elected to nominate the same arbitrator in each case; not least their familiarity with the background in what is an incredibly complicated set of facts.

It should also be highlighted that research by Lindholm shows that CAS arbitrators tend to be selected from a narrow pool even in the context of the CAS list;[18] however, this may well reignite debate as to the independence of the CAS––which is critical to its legitimacy as a competent arbitral body (notwithstanding the elaboration on and partial foreclosure of that debate in the recent cases of Riza, Mutu and Pechstein[19]).

Much ado about nothing?
It is difficult not to conclude that aspects of this case constituted much ado about nothing. Allegations of deception, based on part truths and innuendo, which were not ultimately substantiated. FFP as a policy initiative may be refined as a result of the outcomes[20], but that was likely to happen in any event (temporary measures[21] already have been taken in response to the ongoing impact of the coronavirus), and indeed FFP has changed iteratively over the years of its existence in any event (as explained here[22]).

This Award does not, therefore, indicate the death of FFP. It may precipitate a refinement of the rules or the resources put into monitoring and compliance, but it would be disproportionate to invoke wholesale changes to the rules as a result of the specific facts of this case; particularly given the view of UEFA that, taken overall, FFP is working.[23]

Leaked information
The final point of this article is to highlight that despite the decision of the Adjudicatory Chamber of the CFCB and two CAS Awards, the matters in issue are still not altogether resolved. As it noted at Paragraph 26, MCFC filed a complaint with UEFA’s Control, Ethics, and Disciplinary Board concerning leaks of information during the CFCB investigation process. The CAS Panels in both CAS 2019/A/6298 and CAS 2020/A/6785 have expressed disquiet at these leaks. It remains to be seen how that aspect of this case will be resolved.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 11:42 am

This article released the day after the Champions League final in which a Qatari owned team lost to a Qatari sponsored team, underlines that the preparations for Qatar hosted world cup are still seeing significant abuses of human rights for migrant workers - from Human Rights Watch

https://www.hrw.org/report/2020/08/24/h ... ead-qatars

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Re: Football's Magic Money Tree

Post by Royboyclaret » Tue Aug 25, 2020 11:45 am

Chester Perry wrote:
Tue Aug 25, 2020 10:36 am
another thing for Burnley fans to consider when having a go at the club for not spending on transfer - look at what it does spend in terms of it's income and remember in that season over 60% of income was spent on wages too.

https://twitter.com/KieranMaguire/statu ... 1947666434
Big fan of Kieran Maguire normally, but this is far from one of his most considered pieces. Far too simplistic to look at transfers purely in terms of Income. Take Fulham for example, top of the pile at 87%, whilst also including a Wages to Income ratio of 67% in their accounts. Not Maguire's finest hour.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 11:50 am

here is @theFootballLaw take on the Man City/UEFA CAS decision

https://www.footballlaw.co.uk/articles/ ... ubbish-out

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 11:54 am

@theFootballLaw also has a detailed look at the Birmingham City cases resulting from EDL Charges that were heard this summer (you may have heard in talk on the subject on yesterdays Price of Football podcast

https://www.footballlaw.co.uk/articles/ ... eaches-efl

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 3:20 pm

Derby get off again on Financial Fair Play breeches - they are the kings of getting round it - from the Telegraph

Derby County avoid points deduction as charges for breaching Financial Fair Play dismissed
JOHN PERCY AUGUST 25, 2020

Derby County will face no points deduction or fine after the charges against them were dismissed by an independent disciplinary commission.

The Championship club were charged in January by the English Football League over exceeding "excess losses", with another charge related to their accounting procedures, but a panel has ruled that no sanctions will be issued against them.

Derby insist they are "delighted" with the outcome and it is understood that the prospect of legal action against the EFL cannot be ruled out.

It is also believed that Derby are pushing for the written reasons on the verdict to be released as soon as possible.

The EFL's statement read: "In January 2020, following a review of Derby County’s Profitability and Sustainability (P&S) submissions, the EFL charged the Club for recording losses in excess of the permitted amounts provided for in EFL Regulations for the three-year period ending 30 June 2018.

"An independent Disciplinary Commission has dismissed the charge brought against the Club in respect of the valuation associated with the sale of Pride Park in 2018.

"A second charge relating to the Club’s policy regarding the amortisation of intangible assets was found proven only in respect of the Club’s failure to properly disclose a change in policy in 2015. The Commission found that the Club’s approach to amortisation did not break financial reporting standard FRS 102.

"The EFL notes the decision of the Commission and will now consider the judgment in full before commenting further. Both parties have 14 days to appeal."

Derby were found to have exceeded “excess losses” in the three years up to June 2018, with the charge understood to be related to the £80million sale of their Pride Park stadium to a company owned by chairman Mel Morris.

There was also a charge over the amortisation policy in their financial statements but that has also been dropped.

Derby said in a statement: "Derby County is delighted at the outcome and will, at this stage, not make any further comment relating to the matter and the full focus of everyone at the club is now on preparations for the upcoming 2020/21 season."

In July Sheffield Wednesday were docked 12 points after being found guilty of financial misconduct by an IDC.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 4:29 pm

It is looking like the Southampton shirt sponsorship deal with LD Sports was an expensive mistake - they have been forced to ditch the sponsor with no actual business (no reasons given) after new season kits with the logo sold have been made and sold to fans - they have gone down the betting route for a quickly organised ((and no doubt less lucrative) 1 year deal - from the Guardian - I have raised issues with the LD Sports sponsorship for some time and I suspect that the Premier League were not having it that a sponsor with no business was a good idea in their league.

Southampton say 'no alternative' but to ditch shirt sponsor LD Sports
Chinese brand to be replaced by Sportsbet.io for next season
Club will work with fans who have already bought 2020-21 shirts

David Hytne Tue 25 Aug 2020 14.18 BST Last modified on Tue 25 Aug 2020 15.43 BST

Southampton have announced an abrupt end to their sponsorship arrangement with LD Sports, suggesting that the Chinese brand is no longer an appropriate and viable partner. The club have struck a one-year deal at short notice with Sportsbet.io and the online gambling company will be their front-of-shirt sponsor for the 2020-21 season.

It is hugely embarrassing for Southampton, less than three weeks before the start of the new campaign, and they have pledged to work with supporters who have bought LD Sports-sponsored shirts to provide a suitable solution.

The club announced the deal with LD Sports in May of last year when they described it as a “new sports content, marketing and entertainment platform”, although little was known about the company.

Southampton are owned by Gao Jisheng, a Chinese businessman, and the deal with LD Sports was said to have been struck by one of his China-based employees. Gao owns 80% of the club and he and his family had the option to purchase the remaining 20% this summer from Katharina Liebherr, the former majority shareholder. It is unclear whether Gao has done so.

Southampton said in a statement: “Over the last week, we have endeavoured to secure confirmation that LD Sports are still an appropriate and viable partner for the club but have been left with no alternative other than to end the partnership today with immediate effect.

“The club has also taken the difficult decision to temporarily halt all sales of home, away and third kits. Fans who have already purchased a 20-21 home, away or third shirt with LD Sports on the front are kindly asked for their patience and understanding at this time whilst the club resolves what is an extremely complex situation and sources a solution for updating their shirts.”

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 4:53 pm

Following the news that Derby have been cleared of it's FFP charges the club is getting quite bullish and are reportedly considering legal action against the EFL - from the Telegraph

Exclusive: Derby County consider legal action against Football League after charges for breaching FFP dismissed
JOHN PERCY AUGUST 25, 2020

Derby County are considering legal action against the English Football League after charges of breaching spending rules were dismissed by an independent disciplinary commission.

The Championship club was charged in January by the EFL over exceeding "excess losses", with a second charge relating to accounting procedures, but a panel has ruled that no sanctions will be issued.

Derby insist they are "delighted" with the outcome and it is understood they will now weigh up whether to seek compensation after racking up millions of losses during the investigation.

It is also believed that investment deals have fallen through this year, while the club has also been operating under a soft embargo which has restricted it in the transfer market.

Other Championship clubs are pushing for the written reasons from the verdict to be released as soon as possible. The EFL, meanwhile, could appeal against the decision.

The EFL's statement read: "In January 2020, following a review of Derby County’s Profitability and Sustainability (P&S) submissions, the EFL charged the Club for recording losses in excess of the permitted amounts provided for in EFL Regulations for the three-year period ending 30 June 2018.

"An independent Disciplinary Commission has dismissed the charge brought against the Club in respect of the valuation associated with the sale of Pride Park in 2018.

"A second charge relating to the Club’s policy regarding the amortisation of intangible assets was found proven only in respect of the Club’s failure to properly disclose a change in policy in 2015. The Commission found that the Club’s approach to amortisation did not break financial reporting standard FRS 102.

"The EFL notes the decision of the Commission and will now consider the judgment in full before commenting further. Both parties have 14 days to appeal."

Derby were found to have exceeded the permitted losses in the three years up to June 2018, with the charge relating to the £80 million sale of their Pride Park stadium to a company owned by chairman Mel Morris. The sale led to a pre-tax profit of £14.6m in 2017-18, keeping Derby within a three-year cap of £39m in losses.

There was also a charge over the amortisation policy in their financial statements - which is effectively how the purchase price of a player is spread over a contract - but that has also been dropped.

Derby said in a statement: "Derby County is delighted at the outcome and will, at this stage, not make any further comment relating to the matter and the full focus of everyone at the club is now on preparations for the upcoming 2020/21 season."

In July, Sheffield Wednesday were docked 12 points for the 2020/21 season after being found guilty of financial misconduct by an IDC.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 5:16 pm

Today's Ornstein and Chapman Podcast talks, amongst other things, the Redball Acquisitions Corporation and whether it will buy a Premier LEague club - from 30:27 in

https://podcasts.google.com/feed/aHR0cH ... ICRAE&ep=6

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 5:43 pm

Part 2 of the Telegraph's future of Football series - analysing the state of football in the post-Covid world, Jeremy Wilson examines governance and why clubs must not be left at the mercy of their owners.

Future of football, part II: Why clubs must not focus on self interest as the game faces a 'moment of truth'
JEREMY WILSON AUGUST 25, 2020

The call for a radical overhaul of English football’s governance is not new, but never previously have its proponents felt more optimistic.

It is almost six months now since fans were inside a professional club’s stadium and, with financial pressures growing ever more acute and an unflattering magnifying glance shining on a structure so riven with factionalised self-interest, momentum for the most fundamental reform in a generation is clear, with experts suggesting that the game has never been nearer the advent of a European Super League.

It is - as David Bernstein, the former Football Association chairman, told this newspaper in April - a "moment of truth" for the game.

Financial analysts Vysyble, who had already calculated combined economic losses among Premier League and Championships clubs for the 2018-19 season at almost £1billion, have long warned that football’s top-end reliance on broadcast income has left it wide open to toppling the wrong side of what they call a “knife-edge”.

They also advocate independent financial regulation but highlight the number of American-owned clubs, alongside a media landscape with cast American influence (Comcast bought Sky in 2018 and Amazon and Facebook have begun acquiring sports rights over recent years), and predict that Covid might simply expedite a march towards some sort of breakaway competition.

“We expect potential American investors to take advantage of a very weak pound and increasing levels of financial distress,” said Vysyble’s John Purcell. “One more Premier League acquisition by an American owner for a non-US owned club would, for the first time, place the Americans as the biggest group in the division by nationality.

“Further ahead, it does not take too much to imagine increased lobbying for regulatory changes and improved financial controls as US investors aim for regular returns on their capital outlay. The attraction is obviously TV money. However, with a decline in domestic rates and the strong possibility that international deals and positions might have to be reassessed as a result of Covid-19, some creative thinking might be called upon in order to protect and preserve existing TV revenue streams. It all increases the probability that football’s future will be an American-dominated Premier/European League facilitated by an American broadcaster with American-type regulations. And we don’t think that it is too far away.”

Such change would of course be met with huge opposition, but the most pertinent wider question is whether there is sufficient political will to proactively act now, especially amid the myriad of other public policy issues, or continue to leave English football’s governance very largely at the mercy of club owners?

Fans' groups are adamant that the interconnected pyramid remains central to English football's heritage and appeal, even if the immediate priority for far too many is simply ensuring their club still exists when next season comes to an end. So will the Premier League deliver on the promise made by culture secretary Oliver Dowden to share the rewards of ‘Project Restart’ through the entire football family? Can it even do that without any agreement with the players, and notably Gordon Taylor’s Professional Footballers’ Association, on wage deferrals or reductions? Or will we simply return to circular arguments in which positions are ultimately defined by individual benefit rather than the collective future health of English football?

Last Friday, the Football Supporters’ Association launched its ‘Sustain the Game!’ campaign around five core principles: Protect our clubs, transparency, financial controls, strengthen the pyramid and supporter engagement. The introduction of independent and enforceable financial regulation was again proposed amid a warning that the very survival of clubs and football’s traditional fabric is at stake.

“The limitations of self-regulation have been shown time and again,” said FSA vice-chair Tom Greatrex. Last year’s Conservative Party manifesto did promise a fan-led review of football and the FSA have found clubs, leagues and governing bodies to be increasingly open to dialogue. “There is genuine cross party interest involvement - and a much less defensive approach [from inside football] than we have encountered in the past,” said Greatrex. “There is an awareness that things have to change and now is the time.”

With so many lower leagues clubs having been reliant upon the government furlough scheme and major costs now looming as leagues attempt to restart without any immediate prospect of full crowds, the situation will only become more urgent in the coming weeks.

There is confidence that the Government will at least deliver on their fan-led review and, according to Julian Knight, the new committee chair for the Department of Culture Media and Sport, the specific “debacle” over Premier League clubs furloughing staff has “prompted those at the highest levels of Government to question” football’s governance. “The best that can come out of this dreadful crisis as far as football is concerned is that we have a pressing of the reset button so the strong in the game pay better attention to the weak,” he said.

Tracey Crouch, the Conservative sports minister between 2015 and 2018, has joined the Labour and Liberal Democrat shadow sports ministers in backing the FSA’s campaign. “Coronavirus has shown why there is a need for reform,” she said. “We have a system where leagues are both judge and jury and that’s a very difficult place to be. While we should be looking at governance and licensing, we should be looking at a fundamental reform of the PFA.”

The sense that something must change is clear. Greater regulation, it would seem, is likely but the question that Vysyble raise is intriguing and there are voices also at the very elite of European club football who want this accompanied by an even more controversial overhaul of football's entire competitive structure.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 5:50 pm

With UEFA's club competitions now finished for the season the hard part now begins - determining the rebates - from SportsBusiness.com

Having delivered the Champions and Europa League, Uefa must figure out media rebates
Callum McCarthy, Europe office - August 25, 2020

- Rebate talks between Uefa and broadcast partners ramp up this week
- One-leg format produced huge ratings but gave broadcasters concrete proof of lost revenue
- Uefa will seek to strike balance between protecting clubs and appeasing partners

After a five-month delay and a few matches shaved off the top, this season’s Uefa Champions League and Europa League have finally come to a close. The one-legged format used from the quarterfinals produced one of the most exciting tournaments in recent memory, prompting Uefa president Aleksander Čeferin to ponder whether Uefa could learn a thing or two for future seasons.

Speaking to Reuters before Sunday’s final, Čeferin said: “I doubt as much as the calendar is now, that we could do a final eight [tournament] because it would take too much time. But a format with one match and a system like it is now? I think it would be much more exciting than the format that was before.”

He continued: “We have seen it as a big success and the viewership over TV has been huge. Maybe it also good because it is August and people are at home – some of them at least – but interesting, interesting tournament.”

It’s no surprise that Čeferin is full of praise for this season’s tournament finales. European football’s governing body delivered premium football to its broadcast and brand partners during a window when no other top-tier football was played, allowing matches to be played on weekends and securing massive viewership in major markets.

Eric Conrad, executive vice-president of sports programming and acquisitions at Univision, Uefa’s Spanish-language broadcaster in the US, tells SportBusiness that Univision has been delighted with how the Champions League has performed:

“We had, in the past couple weeks, the most watched round of 16 match ever, the most watched quarter-final match ever and the most watched semi-final match ever. The return of the most prestigious soccer tournament in the world, after so many months off, helped with that, as did the amount of promotion we gave the property, not just within our sports ecosystem but across all facets of the company.”

However, Čeferin also knows that difficult conversations must now be had with partners about how much of the €3.25bn gross revenue generated by this season’s Champions League and Europa League will have to be returned.

Even for broadcasters that enjoyed record-breaking viewership on a consistent basis, refunds will be expected due to the five-month delay as well as the six fewer Champions League matches and eight fewer Europa League matches eventually delivered by Uefa.

While broadcasters such as Univision may have seen increased viewership on a single-match basis – this year’s semi-finals attracted 30 per cent more viewers than each of the first or second legs of last season’s semi-finals – that increase isn’t enough to replace the inventory from an entirely lost match.

Stronger position than most?
The five-month wait and shortfall in matches has already had partners ask Uefa for a refund, while streaming platform DAZN cited the delay and the reduced number of matches as reasons for its desire to terminate its media rights deal for the Champions League and Europa League in Southeast Asia and Japan.

Telco Altice, which holds exclusive Champions League and Europa League rights in France, is so far the only broadcast partner to have publicly and explicitly demanded its money back.

Back in May, its chief executive Patrick Drahi said: “We already paid €175m in July last year for the first part of the season and we paid in January another €175m for the second part of the season. The problem is that I didn’t see anyone play since mid-March. We’re not [going to] pay the league for something I’m not getting. Basically, I expect some money back, very quickly.”

Unlike most domestic league broadcast contracts, Uefa Champions League and Europa League contracts require broadcasters to pay in two tranches, rather than three or four.

The second tranche is paid in January, meaning that broadcasters had already paid in full for this season’s Champions League and Europa League competitions before the pandemic halted the tournament in mid-March.

It is unclear whether Altice has received any refund – Uefa did not respond to a request for comment – but sources close to the situation say that Uefa has acknowledged to its broadcast partners that a shortfall exists and that compensation can be expected. SportBusiness understands that it is highly unlikely Uefa could have paid refunds prior to the end of each club competition.

The reason for this is two-fold. Firstly, much of the money available to clubs participating in the Champions League and/or Europa League has already been paid out in the form of starting fees. Champions League clubs are paid €15.25m prior to the start of the competition, while Europa League clubs receive €2.92m. There is also fixed prize money for wins, draws and progression, as well as a fixed amount paid to each club based on their position in Uefa’s club coefficient.

Secondly, the total amount owed to each club can only be calculated and paid out at the end of the season. Money paid to clubs from the TV market pool – a tranche of money paid to clubs based on the rights fees generated in their home market and their performance in the competition – can only be calculated once the tournament is finished.

Should Uefa agree to pay refunds to broadcast partners, experts say they are likely to first speak with participating clubs about whether they would agree to cut the amount they earn from the TV market pool (a pot of €292m available to Champions League clubs and €168m available to Europa League clubs) in order to free up cash.

One industry veteran with decades of broadcast rights sales experience said this would allow Uefa to confidently declare a set total amount that they could reasonably refund, having already reached an agreement with clubs as to how much they will give up.

However, this method would disproportionately affect Europa League clubs and especially those from large TV markets. Almost a third of the total amount paid to Europa League clubs (€168m of a total of €510m per season) comes from the TV market pool, compared to about 14 per cent of the total for Champions League clubs (€292m of €2.04bn).

Pierre Maes, a long-time consultant at Belgian telco Telenet and author of Le Business des Droits TV du Foot, tells SportBusiness that despite providing fewer matches than promised, Uefa could be in a stronger position than domestic leagues such as the English Premier League and the Bundesliga, which had to negotiate with broadcast partners to secure outstanding payments.

“I think that Uefa will make a proposition to the broadcasters with a partial refund, but to have an idea of the level of this refund is difficult,” he says. “Regardless, I think Uefa’s position is very strong. They offered a strong product and the money is in their pocket, but they don’t want BT or Sky Deutschland to be angry with them. They will make sure broadcasters don’t leave this with a bad feeling.”

One size fits all, or bespoke?
Industry experts polled by SportBusiness say Uefa has two options when it comes to refunding its broadcast partners, both of which carry their own risks.

One option – as outlined above – is to first receive a commitment from clubs as to how much of their Champions League and Europa League earnings they are willing to forego.

Once this has been agreed, Uefa could formalise the amount each broadcaster is owed according to certain criteria such as the amount paid, viewership, estimated losses as a result of the five-month delay, estimated losses from the smaller number of matches played, and whether a broadcaster will remain as a Champions League and Europa League broadcaster beyond the 2020-21 season, when the current media rights cycle ends.

Broadcasters could either accept the amount they would receive from this programme or reject the offer and enter private negotiations. This method could mean a delay to broadcasters receiving money back while Uefa negotiates the total amount with the clubs.

The second option is for Uefa to immediately begin private negotiations with each of its broadcast partners and create bespoke solutions for each in an attempt to save as much money as possible. It would then return to the clubs with an estimate of how much they would have to pay back.

Daniel Cohen, senior vice-president and head of global media rights consulting at Octagon, says that a Uefa-led, standardised rebate programme would be unlikely to work for the rights-holder or its broadcasters.

Cohen tells SportBusiness: “I don’t think a one-size fits all solution works. I think each broadcaster is going to have a unique position on their discussions with Uefa and a lot of it has to come down to how much revenue they were able to recover and generate off of these 30 matches. I think it’s market-specific but, on the whole, I don’t think that Uefa are in a position to play hardball. I don’t think that would be in their best interests whatsoever.”

Cohen has spent the past five months advising rights-holders in their discussions with broadcasters over refunds and believes bespoke solutions should be sought wherever possible – both to reduce the cash amounts being paid out by rights-holders and to deepen existing partnerships between the rights-holder and broadcaster.

Mitigating the damage
By creating individual refund packages with each broadcast partner, Cohen believes Uefa can far more accurately calculate its partners’ losses while potentially mitigating its own.

“We’ve been doing a lot of work to look at the cost of lost inventory and if it cannot be defined, then the lawyers come in. But in most cases, it’s the commercial guys who end up resolving it and calculating what losses they are willing to share,” he says.

“You look at production – who was responsible for it, what the sunk costs were, where the rights-holder and broadcaster can find optimization, and where savings may lie moving forward. Then you look at advertising. In some contracts, advertising inventory is owned by the rights-holder.”

“You then need to calculate and quantify both the true value of that inventory or asset in a Covid-19 environment against the original value as it was intended. And of course, you need to consider the subscription revenue impact.”

Experts say that calculating lost subscription revenue on a property-by-property basis has been the toughest part of rebate negotiations between broadcasters and rights-holders. Cohen says that several points are considered when trying to determine this loss including an assessment of how the property contributed to average revenue per user prior to Covid-19, as well as the impact of its absence on affiliate fees and churn.

Cohen continued: “Once this is done, you can provide the broadcaster with a fair market valuation of the total net loss and begin negotiations earnestly and with all parties well-informed.”

Cohen says that once Uefa and a broadcast partner has agreed upon how much compensation Uefa owes, there can still be plenty of room for a rights-holder to reduce its cash rebate to a broadcaster.

Rights-holders around the world have been reducing the cash amounts they owe to broadcasters by offering them additional digital rights; more live content including more matches to be broadcast in current or subsequent seasons; contract extensions; packages of consumer data collected from a rights-holder’s direct-to-consumer platforms; and sometimes even consultancy and other services that can be offered by other companies under a rights-holder’s parent company.

“My job is to look under every single rock and try to create new value in lieu of a straight cheque; to ask how else we can become a truly ingrained partner to you as a broadcaster by providing you more of whatever more we can offer,” Cohen says.

Less flexibility
Due to the comprehensive nature of Champions League and Europa League broadcast contracts, Uefa and Team Marketing have less room for manoeuvre than domestic leagues such as the English Premier League, which could feasibly offer broadcasters a greater number of live matches as a substitute for cash.

Champions League and Europa League broadcasters already receive the maximum possible in live matches and ancillary content from Uefa. After Uefa doubled the amount of group-stage kick-off slots in its current rights cycle starting in 2018-19, it has nowhere to go in terms of expanding the number of matches available for broadcast (at least not without disrupting domestic football leagues).

For broadcast partners such as Altice in France – which has already committed to withdrawing from bidding for Uefa club competition rights in the future – there is very little compensation that could be accepted aside from cash.

For broadcast partners already committed to show the Champions League and/or Europa League in the next rights cycle, from 2021-22 to 2023-24, Uefa may be able to delay the repayment process, smoothing the losses felt by the governing body and participating clubs.

Broadcast partners such as telco BT in the United Kingdom, Nordic Entertainment Group in the Nordics, telco Telefónica in Spain and commercial broadcaster Univision in the US have already acquired rights from 2021-22 to 2023-24, opening up the possibility for delayed or amortised repayments over the coming seasons.

“If you’ve got the rights for a long period of time, you’re going to figure out a way to continue to work together by amortising and whatever cocktail of make-goods and rebates you can think of,” Cohen says. “If I’m coming up to the end of my deal and have perhaps lost the rights, it’s just a straight cash play. You’re not going to be my partner moving forward and it’s all about recovering loss.”

Uefa will now begin this delicate process of calculating and mitigating its partners’ losses. The governing body has taken a huge financial hit due to the postponement of Euro 2020 and will want to minimise the impact of Champions League and Europa League rebates as best it can.

As for Čeferin’s enthusiasm for the single-location, one-leg format in the latter stages of the Champions League and Europa League, Maes believes repeating this would be commercially impossible.

“Playing on a neutral ground has no interest. Playing one game instead of two has no interest. Playing in an empty stadium has absolutely no interest. There is nothing to keep there,” he says. “Here, we are just in an emergency [solution] built by Uefa to keep the vast majority of their 2019-20 TV revenue. If Covid does not reappear, we will never see this format again.”

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 5:57 pm

Simon Chadwick writes for SportsBusiness.com about the geopolitical conflicts between China and the West and others effects sport - nothing really new to us and currently not as significant for footbal as say the IPL 20/20 Cricket and Indian sport in general but there needs to be caution

Sport feels the strain of East-West political tensions
Simon Chadwick, director of Eurasian Sport at emlyon Business School France/China, outlines the pressures being felt in the sports industry as political tensions ratchet up between China, the West and others.

August 25, 2020

The sensitivity of current relations between China and the West was dramatically highlighted within sport by last year’s Daryl Morey incident. Following a tweet posted by the Houston Rockets’ general manager supporting protesters in Hong Kong, authorities in Beijing launched punitive action against the National Basketball Association.

Not even a global pandemic has cooled the mood between the two powers. If anything, the situation has deteriorated, and the NBA continues to suffer the negative consequences of both Morey’s words and its own attempts to mitigate their damage.

Matters have not been helped by the political administrations in Beijing and Washington. An already bullish China has been emboldened by its early emergence from pandemic controls. The country has been seeking to strengthen its power and influence across a range of industrial sectors, whilst others including the United States have floundered in their efforts to control Covid-19.

China has shown itself very willing to use sport to project soft power – see recent images of the new Lotus-flower-shaped football stadium in Guangzhou as an example. Beijing remains committed to a policy of ‘stadium diplomacy’ as part of deals with governments for natural resources and other projects. And it has used action around sport to signal displeasure with other countries.

In the US, Donald Trump and his administration seem far less engaged with sport and less adept in using sport the way China does. Nevertheless, Trump’s bellicose posturing in relations with Beijing is contributing to an increasingly incendiary atmosphere, and creating a complex, challenging environment in which business must operate. It is against this backdrop, which some observers identify as a new ‘Cold War’, that the sports industry must function.

The English Premier League is another high-profile rights-holder to suffer consequences due to the great power rift. Boris Johnson’s British government has lined up behind Trump and Washington’s stance on China.

One recent episode occurred around Premier League champions Liverpool’s last home game of the season. The day before the match, Chinese state television broadcaster CCTV moved coverage to a smaller channel than originally scheduled, and behind a paywall.

In an incident last year, an Arsenal match disappeared from television schedules following social media posts in support of Uighur Muslims from Arsenal player Mesut Özil.

In another instance, Chinese streaming platform PPTV – owned by electrical retail giant Suning, also the owner of Italian football club Inter Milan – has reportedly withheld a £160m rights payment to the Premier League. This is largely due to PPTV experiencing financial challenges during Covid-19, but newspaper reports said UK-China political tensions were also at play.

The symbolism of these episodes is powerful – they should be construed as warning shots across British bows and, for that matter, those of Western sport in general.

The schism which sport finds itself caught up in is not an asymmetric one. The United States is hardly an innocent bystander, idly watching as China rolls-out an uncompromising global agenda. American concerns about and controls upon Chinese IT firm Huawei culminated in the American arrest of the company’s chief financial officer for racketeering and theft of trade secrets. Huawei has long been a sport sponsor, and is actively engaged in relationships with properties including the African Cup of Nations and Polish footballer Robert Lewandowski.

It is not only Western countries and sports industries that have felt the impact of an increasingly assertive China. India recently banned Chinese social media platform TikTok following border skirmishes between the two countries.

The old adage that ‘sport and politics don’t mix’ remains as salient today as ever. However, recent events show how difficult it is to separate the two, and how toxic the mixture can be.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 6:06 pm

Chester Perry wrote:
Sat Jul 25, 2020 12:52 am
the 3rd bundle podcast with @YannickRamcke looking at the sports media landscape - fascinating stuff including the huge gamble that The French leagues have taken for their new record breaking domestic rights deal with Mediapro - it sounds exactly like ITV Digital to me as the contract is not guaranteed, and the rights holder is setting up a new distribution service from scratch that depends on 3.5 million subscribers paying 25 euros a month

https://podcasts.apple.com/gb/podcast/e ... 0485946145
Mediapro have done a lot of good work regarding carriage deals for it's Ligue 1 & 2 football offering in France, but it is still very early to tell if the gamble by both Ligue and Mediapro will pay off as they announce a carriage deal with Telefoot - from SportsBusiness.com

Mediapro ‘agrees’ Téléfoot carriage deal with Free
Reginald Ajuonuma - August 25, 2020

Spanish agency and production group Mediapro has reportedly agreed a carriage deal with telco Free for its Téléfoot subscription service in France.

The deal for the service, which launched last week, would cover the 2020-24 cycle, according to L’Équipe.

Mediapro created the service on the back of its €780m ($921.5m)-per-season acquisition of the bulk of Ligue 1 broadcast rights from 2020-21 to 2023-24. It is aiming to attract 3.5 million subscribers.

Free also holds its own Ligue 1 rights for the 2020-24 cycle, covering near-live clips.

The Free carriage deal would add to the those Mediapro has already signed with telcos Bouygues Telecom and Altice. The agency and Altice have also agreed a co-broadcast deal for Uefa club competitions next season.

Mediapro has also reached agreement with internet entertainment giant Netflix to create a joint consumer offer incorporating Téléfoot.

In addition, it has agreed distribution on Samsung smart TV sets and Apple will offer the Téléfoot app on its platform and devices, including Apple TV, iPhones and iPads. The app can also now be downloaded on Android devices.

However, the agency has yet to agree carriage deals with the two main distribution platforms: Canal Plus and telco Orange.

Toward the end of last month, carriage negotiations with Orange were said to “have advanced little”, according to L’Équipe, while those with Canal Plus were said to have reached a stalemate.

This month, Mediapro unveiled the subscription pricing details for Téléfoot, including a mobile pass for smartphone and tablet devices priced at €14.90 per month, with no long-term commitment.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 6:10 pm

There is a suggestion that Redball Acquisitions is wanting a minority stage in Liverpool - from SportsProMedia.com - seems to easy for me, just an American paper putting 2 and 2 together, though it is not an impossible consideration. The Spurs minority stake may make more sense given the varied interests involved in Redball and the ability for their stadium for multiple event types - Liverpool have already been limited by the local council for the number of events that it can hold.

Report: RedBall eyeing up Liverpool minority investment
Premier League champions a ‘primary target’ for US$575m SPAC.

Posted: August 25 2020 By: Ed Dixon

- Liverpool had been ‘shopping a minority stake pre-Covid’
- Club could lose ‘US$250m’ due to pandemic
- Top-flight teams open to minority investment amid economic downturn

RedBall Acquisition Corp, the recently formed special purpose acquisition company (SPAC) set up by Gerry Cardinale and Billy Beane, is targeting ‘a large minority investment’ in top-flight English soccer champions Liverpool, according to the New York Post.

The US-based newspaper reports that the Premier League champions are a ‘primary target’ for RedBall, which is armed with US$575 million from its initial public offering (IPO) and counts Richard Scudamore, the former executive chairman of English soccer’s top flight, as a board member.

Oakland A’s executive Beane is also reportedly a Liverpool fan and has links with the club’s owner John Henry, who heads up Fenway Sports Group, which also owns Major League Baseball’s (MLB) Boston Red Sox.

The Post report adds that RedBall will have well over US$1 billion at its disposal, which would be enough to take on a sizeable minority stake in Liverpool.

One sports banker told the Post: “Liverpool has been shopping a minority stake. Even before Covid.”

Recent on field success has seen Forbes value Liverpool at US$2.18 billion, with the club also announcing pre-tax profits of UK£42 million (US$54.9 million) for the 2018/19 financial year. However, as well as facing coronavirus fiscal losses, FSG is set to take a further hit as the Red Sox continue a truncated MLB campaign, potentially opening the door for RedBall.

If successful, Cardinale and Beane will join National Basketball Association (NBA) icon LeBron James in owning a stake in the Reds. The Los Angeles Lakers star acquired two per cent of the team in 2011.

The Athletic initially reported that a Premier League club was at the top of RedBall’s wish list. The Post adds that England’s elite sides are likely to be open to cash infusions in the wake of Covid-19, with financial services firm Deloitte predicting that teams will face a permanent loss of UK£500 million (US$654 million) made up of rebates to broadcasters and the loss of matchday revenue from the 2019/20 season. Liverpool alone could lose more than US$250 million because of the pandemic, according to the Mirror.

In 2018, the Post reported that Henry was open to selling Liverpool. FSG denied that was the case at the time.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 6:19 pm

DAZN has managed to renegotiate it's Japanese football rights deal reveals SportsProMedia.com - it has been a good week for DAZN having agreed to show the rest of Discovery's Bundesliga rights (2 years in current Cycle in a deal that leaves Discovery with Euro 30m less than they paid for the rights

DAZN hails ‘transformational’ restructure of JA¥223.9bn J.League rights deal
Two-year extension brings in incentive-based revenue sharing with reduced annual fee.

Posted: August 25 2020 By: Tom Bassam

- DAZN’s original ten-year J.League deal worth JA¥210bn through 2026
- New contract based on Spotify model; runs through 2028
- OTT service to use new contract structure in future rights negotiations

Global digital sports media company DAZN and Japanese soccer’s top-flight J.League have announced a two-year extension and restructure of their existing ten-year broadcast partnership.

In agreeing to take the contract through 2028, DAZN claims it has made a ‘transformational’ deal that it says could redefine the sports rights model and see a move away from legacy arrangements based solely on fixed license fees.

Financially the restructured deal sees the J.League receive a slightly reduced rights fee of JA¥223.9 billion (US$2.1 billion) over 12 years as opposed to JA¥210 billion (US$1.97 billion) over ten years, but the agreement features an incentive-based profit-sharing model which DAZN says could boost the value of the contract further.

The arrangement is based on the commercial model established between music labels and music streaming services such as Spotify which have dramatically changed how that industry operates. DAZN believes this structure will be key in future rights and content relationships, as it rewards mutual growth, whilst encouraging both parties to continue investing in the partnership.

SportsPro understands that DAZN will be using the restructured J.League contract as a template for its future broadcast rights discussions with rights holders. The over-the-top (OTT) specialist is in the process of trying to secure rights to South American club soccer’s Copa Sudamericana for its Brazilian operation.

James Rushton, DAZN Group acting chief executive, said: “We are proud to pioneer this new risk-reward proposition with the J.League that extends our partnership, supports mutual prosperity and marks a new industry standard for the sports rights business. By working with our rights partners, our subscriber base is on track to be fully recovered to pre-Covid-19 levels by Q4 this year.”

He added: “Our new rights strategy is part of our fresh approach that sets us and our partners up for success in a world post Covid-19. Another key part is the development of our live and original content mix that will enable us to continue to build our platform in core markets as the go-to global sports destination.”

The announcement comes with DAZN shifting its commercial approach after the recent departure of former chief executive Simon Denyer and subsequent restructure of the UK-based company’s leadership team under Rushton.

DAZN has spent the last couple of months assessing its broadcast rights investments and moved to end contracts early where possible, with a view to realigning around premium core properties. So whilst it has dropped Uefa Champions League soccer rights in Southeast Asia it has also doubled down on investing in domestic top-flight Bundesliga soccer packages for its German service.

The company is also in the process of beta testing a boxing-centric global streaming service which was delayed but is now scheduled to go live later this year.

DAZN’s original ten-year deal with the J.League started in 2017, securing the company rights to all games in the top-tier J1 League, as well as the lower tier J2 and J3, which were made available to watch live and on demand in the market for the first time.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 6:27 pm

The harsh reality of post covid football, especially if you are no longer at the top table - following Valencia effectively putting it's whole squad up for sale - the tale of Malaga is much worse - from SportsProMedia.com - it is another sorry tale of a foreign owner spending big, running into financial difficulties and the whole shebang caving in - they are still functioning though

Malaga announce player redundancies amid Covid-19 fallout
Up to ten players to lose jobs with 80% pay cuts being enforced.

Posted: August 25 2020By: Tom Bassam

- Former Champions League quarter-finalists fell into Spanish second tier in 2018
- Club’s most recently available accounts show 40% drop in turnover

Spanish second-tier soccer outfit Malaga are making some first-team players redundant in a bid to improve their finances.

Malaga once aspired to be among Europe's top sides, but were relegated from the top flight in 2018 and have now announced that they are being forced into making job cuts amid the fallout of the coronavirus pandemic.

According to Spanish outlet Marca, ten players are being forced to depart and the La Liga Segunda club would only be able to hold on to players who agreed to take a pay cut of at least 80 per cent, which would amount to a salary of no more than €200,000 (US$236,000) per year.

‘This new restructuring is part of the new financial plan that hopes to take the club out of the complicated financial situation it still finds itself immersed in despite recent efforts,’ Malaga said in a statement.

‘The club feels obliged to take this step for the good of the club and hopes that Malaga season ticket holders and supporters understand and support this new move, the only objective of which is to bring hope to the club once again.’

The club were bought in 2010 by Qatari businessman Abdullah Bin Nasser Al Thani, who bankrolled their most successful period as they finished fourth in La Liga in 2012 to qualify for the Champions League for the first time.

But as Al Thani ran into financial difficulties top players were sold in order to meet the league's financial regulations. Despite the upheaval, Malaga reached the Champions League quarter finals in 2013.

As the playing squad was downgraded the club fell in standing, ultimately culminating in relegation. In February this year, a regional court removed Al Thani as president for six months on a series of charges including alleged illegal appropriation, with judicial administrator Jose Maria Munoz put in charge of the club.

In mid-May, a local court ordered the removal of Al Thani as majority stakeholder and a transfer of the 49 per cent owned by his investment vehicle NAS Spain 2000 to the hotel group BlueBay.

The club’s 2018/2019 financial report showed a profit of just €3.38 million (US$3.99 million), down from the €12.48 million (US$14.75 million) in the previous year. The club's revenues also fell by 40.2 per cent year-on-year in that period to €42.58 million (US$50.36 million).

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Re: Football's Magic Money Tree

Post by GodIsADeeJay81 » Tue Aug 25, 2020 6:32 pm

Ouch that's brutal at Malaga.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 6:33 pm

The Chairman of Colchester United issues a statement about season ticket refunds and where the club, the EFL in general and football is currently at

https://www.cu-fc.com/news/2020/august/ ... statement/

I particularly take note of this section (reminds me of a certain @AndyhHolt who has been silent on social media for a few months now)

There was no way, back in March, that I could foresee that by September every single EFL club would have survived and would be planning for the 2020/21 season. But this is how most of us have achieved this amazing outcome:

1. The EFL gave us all an interest free loan.
2. The Taxman has allowed us all to defer PAYE payments.
3. The VAT man has allowed us all to defer VAT payments.
4. Some clubs, (not CUFC), have deferred player wages.
5. Most clubs, (not CUFC), have already sold next season's Season Tickets.
6. The EFL have advanced club distributions.
7. The Premier League have advanced Solidarity payments.
8. Clubs have furloughed their players and staff.

That’s eight tin cans, (and there are more), that clubs have kicked down the road. Delaying fan refunds is another. And guess what? Kicking the can down the road is not an endless option.
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Re: Football's Magic Money Tree

Post by MrTopTier » Tue Aug 25, 2020 6:35 pm

Derby found not guilty of dubious activity around the sale of the ground.

https://www.dailymail.co.uk/sport/footb ... arges.html

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 6:57 pm

MrTopTier wrote:
Tue Aug 25, 2020 6:35 pm
Derby found not guilty of dubious activity around the sale of the ground.

https://www.dailymail.co.uk/sport/footb ... arges.html
see further up this page - posted about it this afternoon - though the result was a foregone conclusion if you listened to yesterdays Price of Football podcast, they shared information with Sheffield Wednesday and in their case the price of Hillsbrough wasn't challenged so Derby argued theirs should be either - that simple.

The amortisation one is possibly the most interesting from a technical perspective

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Re: Football's Magic Money Tree

Post by MrTopTier » Tue Aug 25, 2020 7:06 pm

Apologies.

So much on here, having trouble keeping up.

PS Over 100 pages on this thread, great stuff.

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 7:07 pm

Chester Perry wrote:
Thu Jul 23, 2020 8:24 pm
the vultures are at the door continued - there is a new entrant in the factoring market - trying to dress up what they are offering as a means of supporting the return of live entertainment/sport - the example of financing quoted in this article from SportsProMedia.com is 15% off the top (not quite loan shark territory but given the relative security involved it seems sharp practice) level of interest on a short term secured loan, which is more than 2 times higher than clubs were being offered last year.

Opinion | How to make the most of the commercial (comeback) factor
US-based Endorser, Inc. has built its business on providing debt-free financing to live events operators in return for commercial-related income. Founder Paul Linden explains how the company’s cashflow solutions can help sports organisations regroup and rebound during and after the Covid-19 crisis.

Posted: July 23 2020By: Paul Linden

Covid-19 brought the live events industry to its knees with alarming speed and thoroughness that few thought possible.

To date, we’ve witnessed leaders of sport and entertainment fall as a result, including the upstart US professional football league, the XFL, as well as the national governing body of rugby union in the US, USA Rugby, and Cirque du Soleil, the largest contemporary circus producer in the world. The global live events economy has been rocked so severely that no one knows when the negative consequences will end.

Unfortunately, it appears the situation may only worsen, as more athletes and team personnel test positive for Covid-19. During the initial phase of the crisis, many live events had enough cash to continue operating in the short term. But as the pandemic stretches on, live events are running out of money.

Yet, three months into the global pandemic, the consequences across the business are only beginning to come into focus.

US-based Endorser has emerged as one of the leaders assisting the global live event industry on its path of sustainability and recovery with its cash solutions. Its business is built around providing debt-free financing to live events operators for commercial-related income invoices. Endorser can provide cash advances ranging from UK£20,000 (US$25,000) to more than UK£80 million (US$100 million), depending on the value of those commercial agreements.

“We have sat in the curator’s seat,” says Endorser’s founder, Paul Linden, “and know the pain they are facing. We want to be part of the solution of allowing live events to come back as soon as possible.”

Endorser has built a business on providing solutions for the financial health of live events The commercial (comeback) factor to not have to wait on their revenue partners to pay when they need the money now.

“Say you have a sponsor that is scheduled to pay their UK£800,000 (US$1 million) sponsorship in six months, but you know your franchise doesn’t have the cash reserves to last that long,” says Linden. “You can assign that commercial agreement to us to collect upon, and we will provide you up to UK£680,000 (US$850,000) tomorrow.”

Flashback to the 2008 financial crisis, which saw live events scramble to increase cashflow even as consumer spending dropped. Some live events closed, while others retooled the aspects of their operations that had become irrelevant. Those that were willing to adapt made it through that crisis. Today, companies who apply that same adaptive spirit will survive this crisis - provided they have the right roadmap of cash reserves, payment terms, debt ratios, working capital, and more.

“International sport over the past decade has experienced unlimited growth, unrestrained spending and unwavering popularity,” says Linden. “This boom has also fuelled too many key players and franchises in the industry with massively high debt ratios and others with limited cash reserves. Thankfully, we are not at the point yet to see another Phoenix Coyotes go bankrupt, as it did in 2008, but I am sure we are closer than most people know.”

What does a 60-day delay mean to your cashflow? It could be the final nail in your coffin.

When the Covid-19 crisis started, the natural first call for many operators was to contact their depository financial institutions to discuss options regarding weathering any prolonged closures.

“The unfortunate reply that most received from their financial institutions was that they did not fit the low-risk profile that banks view as their sweet spot,” says Linden. “Times of financial uncertainty have routinely shown that banks do not have an obligation and/or desire to serve the needs of our industry beyond depository activities.”

An exception occurred recently with the UK£175 million (US$218 million) loan Premier League soccer club Tottenham Hotspur secured from the Bank of England at a 0.5 per cent interest rate. Elsewhere, US-based Blackstone was linked with a €100 million (US$112 million) short-term loan to help clubs in Italy’s Serie A mitigate against the financial impact of the ongoing pandemic, while the league has also been in talks over an equity sale to Luxembourg-based CVC Capital Partners and London-based Cinven.

Yet others feeling the cash crunch have not been so lucky to secure debt financing. In May, Endeavor Group secured a US$260 million emergency loan after selling some of its minority stake in Fortnite publisher Epic Games. The following month, the National Football League’s (NFL) Pittsburgh Steelers sold an estimated five per cent minority stake to private equity investors Joshua Harris and David Blitzer, while McLaren Group, which owns McLaren Racing, pocketed a UK£150 million (US$185 million) loan from the National Bank of Bahrain (NBB) after initially considering selling a minority stake in its Formula One team.

Linden suggests there are other potential paths to consider. “Dilution doesn’t have to be the solution, neither does the sale of assets or even debt,” he says.

“Our leadership has deep roots as operators of global-scale events, so we understand what our peers are experiencing right now. We launched by asking the question: what if we advanced US$8 million on your US$10 million title sponsorship agreement? Could this help ease the cashflow financial burden everyone is currently experiencing?”

In early July, it was reported that Learfield IMG College was asking US schools for 60-day delays on payments for their radio, marketing, and sponsorship rights deals. The requests also included a proposal to restructure deals to reduce or eliminate guaranteed rights fees.

“What does a 60-day delay mean to your cashflow?” Linden asks. “It could be the final nail in your coffin.”

Going forward, what is certain is that cash is king and without it, live event operators will be forced to close and never reopen.
The SportsPro Podcast speaks to Endorser founder and Chief Executive Paul Linden about "financial solutions" to help sports organisation out of Covid. - if you are still struggling to understanding Factoring give it a listen, it expounds a fair amount of detail on it.

https://www.sportspromedia.com/analysis ... us-podcast

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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 7:11 pm

MrTopTier wrote:
Tue Aug 25, 2020 7:06 pm
Apologies.

So much on here, having trouble keeping up.

PS Over 100 pages on this thread, great stuff.
don't apologise if you think you have something worth contributing, do so - the thread will be stronger for it

almost at 5000 posts now, it has really got carried away with itself, covering an enormous range of stories with a common denominator, it would have died without people continuing to read it and making their own contributions - I remain grateful others find it as absorbing as I do
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Re: Football's Magic Money Tree

Post by Chester Perry » Tue Aug 25, 2020 7:29 pm

Interesting article regarding the changing nature of sports sponsorship from the man behind Rakuten's sponsorship of Barcelona - from SportsProMedia.com

‘This is the moment of truth’: Rakuten’s Rahul Kadavakolu on what Covid means for sport sponsorship
Rakuten’s director of global marketing and branding explains how the Japanese ecommerce giant is optimising its partnership strategy for a new reality, and discusses how the pandemic could change the way contracts are drawn up in the future.

Posted: August 25 2020 By: Sam Carp

Already armed with franchises of its own, the Japanese ecommerce firm set about using sport to grow its brand and awareness globally in 2016 when it signed a four-year shirt sponsorship deal with Spanish soccer giants Barcelona worth at least €220 million (US$258 million). That was soon followed up by a jersey patch partnership with the Golden State Warriors and a broader, US$225 million agreement with the National Basketball Association (NBA) itself, making Rakuten the league’s exclusive distribution partner in Japan for live games.

Given the amount of money Rakuten has committed to gain exposure from those partnerships, one would be forgiven for thinking that the pause of live sport would have been a big concern for the Tokyo-headquartered company. But according to Rahul Kadavakolu (right), who heads up Rakuten’s sports business globally, there was no sense of panic.

“We had to apply different strategies to the sponsorship side of things as well as the team side of things,” he tells SportsPro. “We moved to using digital platforms very effectively as soon as we knew that sport was going to be going away for some time – a lot of the staff was going to start working from home, establishing those process, not only in our company, but also the peers we work with on the partnerships side.

“At Rakuten we’ve always been ahead of the learning curve as far as technology is concerned. We’re connected globally to pretty much all our offices and connect our employees around the world using the best in class technology. So as far as our partnerships are concerned, we moved to our digital platforms very effectively.”

Indeed, with more than 70 businesses in its portfolio spanning online retail, financial services and media, it would be fair to say that Rakuten was better positioned than most sponsors to extract value from its sports partnerships even while games weren’t being played.

In fact, with large groups of spectators still unlikely to be able to attend sporting events for the foreseeable future, Kadavakolu actually believes this is an opportunity for leagues, teams and athletes to reach fans in new markets. One such example is ‘Be part of the Big Picture’, Rakuten’s latest activation with Barcelona which invites fans around the world to send in pictures of them cheering the team. Those images will form part of a new giant mosaic that will decorate the façade of the La Liga club’s Camp Nou stadium next season.

SportsPro caught up with Kadavakolu to hear how Rakuten has adapted its sports partnerships strategy amid the disruption caused by the pandemic, and to discuss why he believes this could be an opportunity for the sponsorship industry to reinvent the wheel.

How is Rakuten optimising its sponsorship strategy for the new reality with games being played behind closed doors?
I think Covid essentially accelerated some of the conversations that we’ve been having over the past two years – that’s what a crisis does. In the case of Covid it’s not incremental innovation that is expected now, but it’s exponential innovation. Let’s not forget that sports and brands who have been investing in sports have always known that we need to look for new fans outside of the arena. It’s not the 20, 30, 40 or 90,000 in the case of soccer that you’re going after - it’s the 200, 300, 400 million fans who are all around the world trying to enjoy their favourite sport or athlete competing in a game.

Our plan was always not to just address the community sitting inside the stadium. Of course, in-stadia experience is extremely critical, but we’re predominantly a services company driven by technology and digital solutions. So, our plans right from the start included a good balance of online and offline, so it was a little bit easier for us to switch the balance and focus more on the online mediums that are available to still connect with fans around the world, and keep actively engaged.

What we’ve had to do without is the LED exposure that we get when matches run, the actual fan experience that you can connect and engage with in the stadium, but we’ve found alternate mediums to keep that going. Is that ideal? I don’t think so. Obviously we need to have a good balance between online and offline, but we know this is not a permanent situation.

I think every business, brand - both on the brand side and the partnerships side - has had to adapt. These are not times where you go after active sales, but you stick to the basic values behind which you have done this partnership, which is empowering communities. Sport has a larger purpose and it’s that vision that keeps these partnerships alive, and that’s what it’s done for us.

Rakuten and Barcelona are set to use a total of 46,000 photos from around the world for the ‘Be part of the Big Picture’ campaign. What is the thinking behind this activation?
This is a very good opportunity. Some of these initiatives might dial down once you have fans starting to come in, where you’ve used some of these mediums just as a temporary replacement for not having fans in the stadium.

But some initiatives, though they’re temporary, can easily be extended beyond this whole situation, simply because you are connecting with more fans around the world. You’re able to bridge the gap between the real and the virtual world and give fans a more in-stadia experience wherever they are sitting. So I think this is a huge opportunity for brands, leagues, teams and athletes to capitalise on even beyond the Covid situation.

What role do you think sponsors can play in rebuilding the live sports experience both at home and in stadiums?
The way I see it, partnerships have changed significantly in the past five years. This is like the moment of truth where you see all of this coming to life. I think about ten, 15 years ago partnerships were about a bunch of administrators who came and sold commercial assets. They had an asset sheet and they said, “this is the value if you took these ten things, this would be the value if you wanted just these three.” But I think over the last three to five years that model has been significantly changing. I feel it’s actually two brands talking to each other and saying how they can help each other.

It’s not the 20, 30, 40 or 90,000 in the case of soccer that you’re going after - it’s the 200, 300, 400 million fans who are all around the world trying to enjoy their favourite sport or athlete competing in a game.

So I think this whole thing of how brands and clubs and teams and athletes can start working together, and do something for each other, co-create something special, we absolutely saw these partnerships that way, which is why I think we were able to move on these partnerships fairly quickly. If you see the ways in which we launched our partnerships, suddenly people saw Rakuten on some of the most powerful jerseys in the world of sport, but the reason we were able to move that quick is because we built our partnerships on shared values and clear objectives on what we want to achieve using each other. I think when you have that, a good connect at that level, it’s a lot easier to build a framework around the activities that you need to bring that vision alive.

Now is the time when you stand by each other, and you still try finding ways. If you look at some of the conversations we’ve had with our partners during this Covid situation it’s not to say, “can I just replace this asset with A, B or C?” It’s us sitting across the table and saying what can help us as a brand to navigate during these tough times, and then the team going back, working a model and coming back to us and saying, “OK, we’ve worked a kit that could help you.” It’s more co-creation than anything else – I think that’s the way we’ve looked at this.

In the wake of Covid-19, how would you as a sponsor like to see rights holders package their sponsorships? Is it an opportunity to get out of the habit of the old way of doing things and collaborate more to identify the mix of assets that fit the sponsor’s objectives?
100 per cent. It’s those partnerships that were built on that framework and that mindset that will survive this test of time. For those that haven’t taken that very seriously it’s testing times. If you build a partnership on a real vision and true values you wouldn’t have to go and justify it in these testing times, the partnership should be working to your advantage in this time, and that’s how I see it. We should not underplay this moment, it is a tough situation, but I 100 per cent believe this is when you see the true essence of what the word partnership means.

How do you think the way sponsorship deals are valued and how the success of those sponsorship deals are measured will change after this?
It will change. I don’t think the fundamentals of measurement will change, but I think it is the frequency, the models that you use, how you value certain things, I think those metrics will change.

As far as sponsorships are concerned, although I say that the fundamentals won’t change significantly, I think it is a reset in that sense. But it’s a good thing in my opinion. I think the concept of how much more you use the word partnership as a sponsorship, I think now’s the time, and that will define pretty much everything that you do going forward. It’ll be essentially trying to co-create the parts that both brands want to achieve as they go along.

Some initiatives, though they’re temporary, can easily be extended beyond this whole situation, simply because you are connecting with more fans around the world.

There will also be the evolution of new business models. For us our partnership strategy has been strongly centred around three pillars: one was of course brand awareness, two is how you convert some of the brand awareness and preference into loyalty, and the third pillar is new business models, which is can we go to a new market together? Can we create a new business that gives you new revenue streams?

So I feel that the way people [draw up] contract[s] will also become new business models now, including the way people invest in the partnership – you will start seeing more risk-reward models come into play, more KPI-driven metrics coming into play.

Will Rakuten be looking to grow its portfolio of sports partnerships any time soon?
Sports has always been a part of our journey, going back to the Rakuten Eagles, Vissel Kobe, and the ATP tournament in Japan, they’ve always been part of our overall mix on the marketing side, branding side or running it as a business. So we believe in the power of sport and what impact it can bring to community, and the optimism that it brings. So yes, sports will continue to be an integral part of our mix.

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