Paddy Power advert

[CrosspoolClarets]

Really funny, well done Paddy Power for taking an interest in us, researching our style, and complimenting Burnley fans for not being the type of soulless, neanderthal dullard that used to be the stereotype.

Because that’s what it is, a compliment. It is satire and irony. They know full well, as does the rest of the country, that no fans feel that way, certainly not now.

Also amusing how it has triggered a few pseudo-intellectuals who will claim they get irony but I’m not sure they do, I get the feeling deep down some of us are embarrassed at where we have come from, that’s where this vulnerability to get triggered comes from. Let’s all lighten up and appreciate our past as a town and a people while laughing at the jokes about it.

The real insult is when nobody talks about us at all, Paddy Power aren't doing that.

[forzagranata]

Some Burnley fans are so desperate for recognition, any kind of mention, they'll even get excited about utterly unfunny, crude stereotypes

[yTib]

what exactly is a pseudo-intellectual and how do i become one?

[martin_p]

Some Burnley fans are so desperate for recognition, any kind of mention, they'll even get excited about utterly unfunny, crude stereotypes

I’m struggling with the stereotype thing, what stereotype is it portraying exactly?

[forzagranata]

I asked Chat GTP to write a parody of a Burnley fan who has to a sophisticated style of football:

As I stood there on the sidelines, watching the elegant ballet of football unfold before my eyes, I couldn't help but feel like a fish out of water. The players moved the ball with such grace and finesse, their every touch an exquisite brushstroke on the canvas of the pitch. It was like watching a symphony, with each pass and movement orchestrated with the precision of a maestro conducting a masterpiece.

But here I was, a Burnley fan through and through, accustomed to the rugged, no-nonsense style of play that had been our trademark. Our beloved "hoof-it-up-the-pitch" strategy might not have been the most artistic, but it got the job done. We didn't need all these fancy flicks and tiki-taka nonsense.

As the opposing team effortlessly weaved through our defense, I couldn't help but long for the days of gritty tackles and headers that reached the clouds. Our goalkeeper used to launch the ball like a missile, and we'd pray it found its way to one of our burly forwards. None of this delicate passing out from the back business – that was for the other teams.

The fans around me seemed to be in awe of the fluid movement and intricate passing. They oohed and aahed at every pirouette and backheel, while I muttered under my breath about the good ol' days when a well-executed slide tackle was cause for celebration.

And what was with all the "possession football" nonsense? Back in Burnley, we knew the value of giving the ball away – it was a strategic move to gain territory. These folks acted like losing the ball was some sort of crime against the sport.

As the match went on, I found myself yearning for a thunderous header into the back of the net, a goal celebrated with pure, unadulterated passion. Instead, I was surrounded by fans who seemed to care more about the aesthetics of the game than the final score.

Sure, I might be a fish out of water in this world of sophisticated football, but I wear my claret and blue with pride. Give me a gritty, hard-fought battle on a rain-soaked pitch any day. As for all this fancy footwork and elegant passing? Well, that might be art to some, but for me, football will always be a beautiful chaos – and Burnley's brand of chaos will forever have my heart.

[Volvoclaret]

I assumed that this was a Spiral tome before checking the user name and first paragraph, my bad.

[Elbarad]

I had a good laugh at it. Though I thought the writers must have read our board for some of their lines. Especially the part about the keeper playing it out the back. We'll see how it all works in the PL.

Some of us might be wishing for some more Dyche-like stratagems if we're getting beat 5-3 every weekend. Hope not, VK's style is fun to watch.

[Spiral]

I assumed that this was a Spiral tome before checking the user name and first paragraph, my bad.

I'd have dropped a fk or a shite or two in there. And also I hated Dycheball. It's quite funny actually because some of us like the nerdy tactics chat and go knees deep with the jargon simply because the jargon is a sort of convention, so when you say 'pivot' or 'overload' or whatever to someone else who also used the jargon, it communicates an idea really clearly and precisely, but every now and again some bellend on here chimes in with some sly, snarky comment about swallowing a coaching manual or overcomplicating footy, so I dunno, maybe the bald lad in the advert is representative of some of our fans. It got a small chuckle out of me and nothing more, but I think the problem some folks might be having with it is that the character is designed to totemise this attitude and apply it broadly, to all, which simultaneously feeds upon and sustains a reputation with respect of - for lack of a better term - Burnley's football culture, a reputation that everyone at the club is trying to escape. Obviously, this is not club output, it's PaddyPower, so they can do what the hell they want and it's totally out of our control, but people are commenting on it as part of what I think can be best described as a cultural discourse on Burnley FC, and part of this discourse involves our drastic rebrand. As a general principle, rarely is it good practice for an entity concerning itself with rebranding to make reference to its former brand. It can be done carefully, but if done badly the cynicism and pretence of a rebrand is revealed to an audience. Bear in mind that nobody is demanding PaddyPower get in line, just consider why some people think it's shite.

Is that long and overblown enough for you? Don't pretend that in all the loathing people have for me and what I post on here there aren't one or two nuggets of truth, accurate observations or novel ways of looking at things that aren't being posted by anyone else. People can't stand what I say and how I say it, and the fact you mention me by name on a thread I hitherto have not commented on is probably all the evidence I need to make that claim, but you know as well as everyone else who claps back that you hate my tone more than you do the content of what I say. This tells me something about people's sensitivities.

[blatherwickstattoos]

Cringed watching this. Are there no working actors from Burnley ?? Seriously this is poor

[yTib]

two pieces of advice for spiral:

1. paragraphs. makes it easier for those of us whose eyesight isn't what it was to read your inspirational posts.
2. get that fuucking chip off your shoulder and grow the fuuck up as well.

[Spiral]

Oi oi oi, you got a loicence for that word? I don't think we're allowed to say the word 'cringe' around here. Despite me and I presume many others using it our entire lives, some sheltered and sensitive souls seem to believe it's a neologism, and neologisms make sensitive people feel as though the world is moving too fast for them.

[forzagranata]

Dycheball deserves reconsidering from a post-modernist perspective I reckon.

[Juan Tanamera]

Inspirational posts but has a chip on his/her shoulder?
Mmmm!

[Spiral]

two pieces of advice for spiral:

1. paragraphs. makes it easier for those of us whose eyesight isn't what it was to read your inspirational posts.
2. get that fuucking chip off your shoulder and grow the fuuck up as well.

1. I'm trying to make this as difficult as possible. I considered doing that big post without the paragraph break. If I could edit it I'd go back and remove the paragraph break as an act of aggression
2. You might be overexaggerating how seriously I actually take this forum. I think people take my posts far too seriously.

[Spiral]

Dycheball deserves reconsidering from a post-modernist perspective I reckon.

I think a post-modern reading of Dycheball would benefit from first analysing it through the lens of Marxian dialectical materialism.

[Volvoclaret]

I'd have dropped a fk or a shite or two in there. And also I hated Dycheball. It's quite funny actually because some of us like the nerdy tactics chat and go knees deep with the jargon simply because the jargon is a sort of convention, so when you say 'pivot' or 'overload' or whatever to someone else who also used the jargon, it communicates an idea really clearly and precisely, but every now and again some bellend on here chimes in with some sly, snarky comment about swallowing a coaching manual or overcomplicating footy, so I dunno, maybe the bald lad in the advert is representative of some of our fans. It got a small chuckle out of me and nothing more, but I think the problem some folks might be having with it is that the character is designed to totemise this attitude and apply it broadly, to all, which simultaneously feeds upon and sustains a reputation with respect of - for lack of a better term - Burnley's football culture, a reputation that everyone at the club is trying to escape. Obviously, this is not club output, it's PaddyPower, so they can do what the hell they want and it's totally out of our control, but people are commenting on it as part of what I think can be best described as a cultural discourse on Burnley FC, and part of this discourse involves our drastic rebrand. As a general principle, rarely is it good practice for an entity concerning itself with rebranding to make reference to its former brand. It can be done carefully, but if done badly the cynicism and pretence of a rebrand is revealed to an audience. Bear in mind that nobody is demanding PaddyPower get in line, just consider why some people think it's shite.

Is that long and overblown enough for you? Don't pretend that in all the loathing people have for me and what I post on here there aren't one or two nuggets of truth, accurate observations or novel ways of looking at things that aren't being posted by anyone else. People can't stand what I say and how I say it, and the fact you mention me by name on a thread I hitherto have not commented on is probably all the evidence I need to make that claim, but you know as well as everyone else who claps back that you hate my tone more than you do the content of what I say. This tells me something about people's sensitivities.

Back to Chatbot again botboy

[gtclaret]

Some people need to lighten up, it supposed to be a joke. I thought it was funny!

Absolutely spot on,I don't know if some of the responses are serious,but was was a JOKE.Some of our fans are exactly like that,I see them on match days

[Cooclaret]

Some people might remember the Fast Show sketch 'Julio Geordio' - which made fun of the idea of a South American/Spanish player playing for Newcastle and mixing in Geordie football cliches with broken Spanglish.

That was also based on some stereotypes, as much humour is, but it was original and funny because it cleverly played with those stereotypes, switched them about it, the humour was subtle and worked.

This Paddy Power thing is just pointing a finger and laughing at us and there is no subtlety or cleverness to it at all.

There is a broader more political point that could be made, but I'll skip that.

Fast show and Goodness Gracious Me (which is being re shown on BBC one currently) we’re brilliant at this kind of humour.

[Cooclaret]

two pieces of advice for spiral:

1. paragraphs. makes it easier for those of us whose eyesight isn't what it was to read your inspirational posts.
2. get that fuucking chip off your shoulder and grow the fuuck up as well.

Christ on a bike! I think you’ve read him wrong…

[Venkys4eva]

That was hilarious! But lets spare a moment for some utc users who are currently in their safe space clutching a copy of the guardian.

[AlargeClaret]

Some Burnley fans are so desperate for recognition, any kind of mention, they'll even get excited about utterly unfunny, crude stereotypes

You do realise this could have worked for any number of clubs with the “old die hard fan moaning about the new fangled football but still goes on every game and is a mass of contradiction” It’s BFC because at this moment we fit that template perfectly . It’s a piece mildly amusing but instantly forgettable fluff .

[quoonbeatz]

Did you recently record an advert for Paddy Power?

I don't have as manc an accent as that!

[bf2k]

That was hilarious! But lets spare a moment for some utc users who are currently in their safe space clutching a copy of the guardian.

I can't make my mind up whether it's a lack of a sense of humour or just a sheer lack of perspective or just that some folk love to moan.

The ad, when seen for what it is, is funny. The fact a company like Paddy Power are running ads like this just shows how far our club has come in image & branding.

[Foshiznik]

Ironically, this skit is of the same sort of clarets who for at least 6 months of last season were calling out Muric for being too risky. The same fake arguments were used on here, but now, its offensive. Take a time out ffs.

[Bobzuruncle]

cat 1 : took time to accept VK style / offended
cat 2 : took time to accept VK style / not offended
cat 3 : accepted VK style immediately / offended
cat 4 : accepted VK style immediately / not offended

As post above, I agree the skit is of cats 1&2 but not sure that the offended are only cat 1.

I think that spiral nailed it when he pointed out that the offended are from cat 3 but don’t want to be lumped in with the rest or have Burnley shown in that light. (apologies if I misunderstood)

I would say that cat 4 are definitely the most balanced but I have to say I’m somewhere between 3&4 but not that serious to really give a toss.

[Spiral]

I was cat 4, but I lost my status because I failed the audit.

[Spiral]

Back to Chatbot again botboy

Such patronising diminutions - botboy in this case - are often used by insulted persons to try and make another person feel small (often in vain) in the insulted one's hope that both parties become aware of the power of the insulted one hurling the diminution, but you have to understand that when the behaviour and sensitivity of the insulted one is seen with clarity by the person the insulted one is attempting to diminish in mental stature, the diminution loses all power to cause harm, and the insulted one looks more pathetic and feeble than if they were to have remained silent. Do you feel insulted? Was I right in alluding to people's sensitivities? Your honour, let me state for the record that I have not gone out of my way to insult anyone on here directly.

[bf2k]

Incidentally Paddy Power have again done and equally tongue in cheek advert about Hartlepool United.

[Spiral]

Incidentally Paddy Power have again done and equally tongue in cheek advert about Hartlepool United.

Anyone falling over themselves to celebrate Little Old Burnley™ being recognised by PP, imagining flattery like someone desperately crying 'pick me, pick me', needs to learn about the cynicism of PP's marketing. It's basic-bitch, sometimes funny, more often not so, inoffensive stock football banter repurposed and pressed into work to get addicts to give them their money. They aren't going out of their way to flatter or promote anyone (beyond themselves), because why would they do the same for Heartlepool? That's a bad reading of the situation. (Not accusing you of that, bf2k.)

[forzagranata]

I think a post-modern reading of Dycheball would benefit from first analysing it through the lens of Marxian dialectical materialism.

I look forward to that.

[Spiral]

I look forward to that.

Nobody would look forward to that, not even Marx himself.

[arise_sir_charge]

Anyone falling over themselves to celebrate Little Old Burnley™ being recognised by PP, imagining flattery like someone desperately crying 'pick me, pick me', needs to learn about the cynicism of PP's marketing. It's basic-bitch, sometimes funny, more often not so, inoffensive stock football banter repurposed and pressed into work to get addicts to give them their money. They aren't going out of their way to flatter or promote anyone (beyond themselves), because why would they do the same for Heartlepool? That's a bad reading of the situation. (Not accusing you of that, bf2k.)

…….and if you’re not careful you’ll end up becoming a Mormon.

[Spiral]

That seems like a non sequitur if truth be told, but whadda I know.

[Middle-agedClaret]

Well - I thought the advert was funny.
Nothing in it insulted me, offended me, or caused any type of chip to grow on my shoulder.

[EarbyClaret]

Cringed watching this. Are there no working actors from Burnley ?? Seriously this is poor

It was crying out for Sir Ian McKellen

[FeedTheArf]

Putting my obvious Burnley bias to one side, it’s just a crap advert

[Vegas Claret]

Mike Dean one is good too
https://twitter.com/paddypower/status/1 ... 76704?s=20

[Luppy]

Bit of harmless fun. In fairness to PP, they take the mickey out of just about everyone - they aren't just singling us out all the time.