KRBFC wrote: ↑Tue May 11, 2021 8:53 pm
How do you think it works for a club like us though? is there much info out there on the Wolves/Portugal link?
Of course the influx of interest once you've signed a player like Ronaldo is massive but how does that scale? and when does it stop being viable financially? I'm surprised teams aren't buying Chinese players to rot in the reserves or does this kind of method only really work with world class players? An interesting concept for sure.
Appreciate the normal response, thanks!
For us we need a more active social media team, and whilst they've improved of late, they're still lagging behind.
Social media from a business perspective isn't just about sensible business posting.
When Weetabix posted about putting beans onto Weetabix, that twitter thread exploded with all sorts of social media business accounts from around the world chipping in from all sorts of different industries, but I don't recall seeing any football clubs on there but every single corporate /business account was getting a lot of likes, retweets and comments which increases exposure and eventually sales.
Roma is a very good example of a well ran twitter account, I follow them and I'm not even a Roma fan, same with Dortmund, however they post a lot of good content both football and non football related, but then you start to keep an eye out for their results, maybe even plan a visit to their ground incorporating it into a holiday and then before you know it you're a fan of the team, even if it is casual (no glory hunting references before you try
)
Our social media team need to up the ante, make it an account that people want to follow, for both the non-footballing aspect and then eventually for the football.
For the club, we do need to consider having an eye on signing players for marketing reasons along with the usual ability and fitting into the dressing room.
The long history of signing mainly british players has done really really well in getting us into and keeping us in the top flight, but from a business brand expansion point of view its done us very little for us because someone in Italy probably doesn't give a toss about an Englishman drinking a cup of tea (its Ashley Westwood incase you haven't seen them, but I don't recall them tagging his favorite brand of tea and that's a missed trick if they haven't)
We can use Brighton's signing of Caicedo recently as an example - he's the biggest prospect to come from Ecuador in years and apparently he's very very good.
If Brighton can help him grow and he becomes a regular in the first team then from a brand point of view it helps them gain attention in that part of the world, both within Ecuador and around it.
As we know, they're very passionate about football over there so there will be people using social media to track his progress and if Brighton are on the ball they'll do the occasional post in his native language, videos on youtube about how he's settling in, what they're doing to help him etc etc as that will keep generating clicks and follows etc.
If he does well and gets a big money move from it, Brighton do well financially, plus the money they'll earn from the likes of youtube if the videos gain enough attention.
In turn that helps to convince more young players from that end of the world to take the leap to a small club in England who've shown they can develop and look after a young lad from the other side of the world.
Brands in Ecuador/South America may then be interested in partnering with Brighton for various things.
If it doesn't work out and he's a flop, at least they've shown they tried and they looked after him to ensure he didn't get too homesick etc.
It's a little easier for Brighton, they can take that extra risk because Bloom has deep pockets to cover expenses /losses to get it going or if it doesn't work.
Burnley need to broaden their horizon for players in the long run though.
If there are 2 wingers who fit our scouting profile, in regards to ability, cost in wages and transfer fees and both speak English, but one is actually English, based in the UK and one is German but based abroad for example we should be more willing to pick the foreign lad.
I'm not suggesting we rip the core of the team apart and replace with foreign lads, just add a sprinkling.
Its also worth considering signing 2 foreign players from the same country if we find 2 that fit our needs, they won't feel so quite alone then.
Reading did that years ago, signed Kevin Doyle and also Shane Long to apparently help Doyle settle in, which worked a treat
Havertz and Werner apparently converse in German on the pitch at Chelsea and same with Tevez and Mascherano at West Ham.
Chinese players don't appear to be of very good quality yet, there's a dozen or so in Europe in low quality leagues, but if anyone spots a good one...
Sticking them in the reserves won't generate the required social media interest to make the signing worthwhile.
This user liked this post: Vegas Claret