New Kits 21/22

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Re: New Kits 21/22

Post by claret2018 » Mon Jul 19, 2021 1:19 pm

Would give anything to have Holland’s Pies back

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Re: New Kits 21/22

Post by martin_p » Mon Jul 19, 2021 1:20 pm

Hedontplayforyou wrote:
Mon Jul 19, 2021 1:18 pm
One year deal. Suggests no betting company next year in my opinion. They’ve not had long to secure this deal and by the looks of things Spreadex are doing the right things, in terms of tackling problem gambling etc
Aren’t they usually one year deals, in recent years anyway?

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Re: New Kits 21/22

Post by Hedontplayforyou » Mon Jul 19, 2021 1:23 pm

The chairman has outlined his teams intent to have long term sponsors lined up, which you can only imagine will bring our commercial income to a higher level

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Re: New Kits 21/22

Post by claretblue » Mon Jul 19, 2021 1:34 pm

BFC have pledged to donate £5 for every third-choice shirt sold towards Alzheimer’s Society, which Spreadex will match

https://www.burnleyfootballclub.com/con ... r-spreadex

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Re: New Kits 21/22

Post by Fez » Mon Jul 19, 2021 1:36 pm

Another betting company, what a shame.

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Re: New Kits 21/22

Post by ŽižkovClaret » Mon Jul 19, 2021 1:36 pm

So a good British bookmaker! No more forrin muck! ;)

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Re: New Kits 21/22

Post by ClaretTony » Mon Jul 19, 2021 1:44 pm

martin_p wrote:
Mon Jul 19, 2021 1:20 pm
Aren’t they usually one year deals, in recent years anyway?
LoveBet was a three year deal signed two years ago. They followed LaBa who were, in effect, the same company.

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Re: New Kits 21/22

Post by Foshiznik » Mon Jul 19, 2021 1:47 pm

At least they are British i guess?

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Re: New Kits 21/22

Post by Spike » Mon Jul 19, 2021 1:48 pm

I was hoping to see the global advertisers that ALK could attract.
What do we get a betting company from St Albans!

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Re: New Kits 21/22

Post by Foshiznik » Mon Jul 19, 2021 1:54 pm

Back to the Kit, Werder Bremen's new away kit looks similar to that west ham away kit so maybe we will have that template on the away/third kit?Image

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Re: New Kits 21/22

Post by CrosspoolClarets » Mon Jul 19, 2021 2:01 pm

The problem here is if you view gambling as bad even if a user doesn’t have an addiction, i.e. a mental illness.

I do, because I see it as the thin end of the wedge - the user dabbles first, then gets addicted later, often during a period of vulnerability such as a life crisis. Spreadex may be trying to be ethical, but it won’t avoid those stories, and with this being our sponsor, some of those people will be Clarets.

It’s about where to draw the line - taking a purely moralistic approach we would ban sales of alcohol, pies etc. But I tend to view online gambling, particularly spread betting, as more dangerous.

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Re: New Kits 21/22

Post by Chester Perry » Mon Jul 19, 2021 2:04 pm

Hedontplayforyou wrote:
Mon Jul 19, 2021 1:18 pm
One year deal. Suggests no betting company next year in my opinion. They’ve not had long to secure this deal and by the looks of things Spreadex are doing the right things, in terms of tackling problem gambling etc
There is also the probability that it will be banned by the 2022/23 season

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Re: New Kits 21/22

Post by Tall Paul » Mon Jul 19, 2021 2:14 pm

ClaretAL wrote:
Mon Jul 19, 2021 1:16 pm
you would think it would be a direct conflict of interests with Etoro and Spreadex both sponsors of the same club, I presume both would want some kind of exclusivity rights.
Not sure where the conflict is, Etoro don't offer sports betting as far as I know.

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Re: New Kits 21/22

Post by ŽižkovClaret » Mon Jul 19, 2021 2:14 pm

Chester Perry wrote:
Mon Jul 19, 2021 2:04 pm
There is also the probability that it will be banned by the 2022/23 season
You'll forgive my cynicism that this government is unlikely to take such a moral stance. They love a pound note, so i'd expect a few consultancy jobs and the suggested ban will vaporise

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Re: New Kits 21/22

Post by ŽižkovClaret » Mon Jul 19, 2021 2:15 pm

Tall Paul wrote:
Mon Jul 19, 2021 2:14 pm
Not sure where the conflict is, Etoro don't offer sports betting as far as I know.
Also, exclusivity is expensive, and i don't think either deal pays the necessary $$$

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Re: New Kits 21/22

Post by ClaretAL » Mon Jul 19, 2021 2:17 pm

Tall Paul wrote:
Mon Jul 19, 2021 2:14 pm
Not sure where the conflict is, Etoro don't offer sports betting as far as I know.
They also offer a Financial Trading platform from what I can see

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Re: New Kits 21/22

Post by leightonjameslegend » Mon Jul 19, 2021 2:19 pm

Spike wrote:
Mon Jul 19, 2021 1:48 pm
I was hoping to see the global advertisers that ALK could attract.
What do we get a betting company from St Albans!
Well as others have said they are British, employ over 150 people in St Albans since formed in 1999. Oh, and they had revenues of nearly £50m in 2020 with total current assets of £124m. They have paid the money we need and offer to help with charitable works. One year probably as betting companies will be banned and gives ALK time to find another more palatable sponsor.

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Re: New Kits 21/22

Post by mikeS » Mon Jul 19, 2021 2:20 pm

Thats me out then. I'll not wear anything with a betting logo on it regardless of who owns it.

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Re: New Kits 21/22

Post by ŽižkovClaret » Mon Jul 19, 2021 2:21 pm

On twitter especially, there's a lot of people outraged, but very few can offer an opinion or alternative sponsor who wouldnt leave a gaping hole in the accounts.

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Re: New Kits 21/22

Post by Tall Paul » Mon Jul 19, 2021 2:23 pm

ClaretAL wrote:
Mon Jul 19, 2021 2:17 pm
They also offer a Financial Trading platform from what I can see
But their main business is sports betting, they're not really in competition with Etoro.

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Re: New Kits 21/22

Post by NewClaret » Mon Jul 19, 2021 2:31 pm

They’ve got a £50m revenue?

Crikey, they can’t be paying us that much then. Sounds like a big reduction from the Lovebet £££ then.

Personally don’t hold the same ethical concerns as others, but overall disappointing if we’ve had to go with this and take a big commercial hit.

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Re: New Kits 21/22

Post by ClaretAL » Mon Jul 19, 2021 2:33 pm

I don't know anything about the going rate for sponsorship of a Premier League side, but £7.5M (IF its true) for combined arm and main shirt seems a little cheap, but then i suppose a race against time once Lovbet pulled out its the best we can do.

"The financial details of the deal have not been announced but it is understood that the shirt sponsor deal, combined with new sleeve sponsor AstroPay, is of similar value to what Love Bet were paying per year, income in the region £7.5million."

https://www.lancs.live/sport/football/f ... e-21089303

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Re: New Kits 21/22

Post by wilks_bfc » Mon Jul 19, 2021 2:46 pm

ClaretAL wrote:
Mon Jul 19, 2021 2:33 pm
I don't know anything about the going rate for sponsorship of a Premier League side, but £7.5M (IF its true) for combined arm and main shirt seems a little cheap, but then i suppose a race against time once Lovbet pulled out its the best we can do.

"The financial details of the deal have not been announced but it is understood that the shirt sponsor deal, combined with new sleeve sponsor AstroPay, is of similar value to what Love Bet were paying per year, income in the region £7.5million."

https://www.lancs.live/sport/football/f ... e-21089303
Looking at this site of last seasons deals, https://www.totalsportal.com/money/prem ... kit-deals/, excluding the “big 6”, Everton are paid the most with £9.5m from Cazoo (who also paid Aston Villa £3m)


Taking out those top 6, the rest are averaging sponsor deals (shirt & sleeve) of £5-6m
Last edited by wilks_bfc on Mon Jul 19, 2021 2:54 pm, edited 1 time in total.

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Re: New Kits 21/22

Post by claretonthecoast1882 » Mon Jul 19, 2021 2:52 pm

ClaretAL wrote:
Mon Jul 19, 2021 2:33 pm
I don't know anything about the going rate for sponsorship of a Premier League side, but £7.5M (IF its true) for combined arm and main shirt seems a little cheap, but then i suppose a race against time once Lovbet pulled out its the best we can do.

"The financial details of the deal have not been announced but it is understood that the shirt sponsor deal, combined with new sleeve sponsor AstroPay, is of similar value to what Love Bet were paying per year, income in the region £7.5million."

https://www.lancs.live/sport/football/f ... e-21089303
How does 7.5m a year seem cheap ?

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Re: New Kits 21/22

Post by Chester Perry » Mon Jul 19, 2021 2:57 pm

ClaretAL wrote:
Mon Jul 19, 2021 2:17 pm
They also offer a Financial Trading platform from what I can see
I thought that was a spread betting platform on the financial markets, not for share buying

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Re: New Kits 21/22

Post by ClaretAL » Mon Jul 19, 2021 2:59 pm

claretonthecoast1882 wrote:
Mon Jul 19, 2021 2:52 pm
How does 7.5m a year seem cheap ?
Just a finger in the air on the coverage gained from a global platform with lots of coverage compared to other sports, but since looking around and the likes of West Brom in 2020 getting £3M it does seem a good offer, just surprised.

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Re: New Kits 21/22

Post by Chester Perry » Mon Jul 19, 2021 3:01 pm

ŽižkovClaret wrote:
Mon Jul 19, 2021 2:14 pm
You'll forgive my cynicism that this government is unlikely to take such a moral stance. They love a pound note, so i'd expect a few consultancy jobs and the suggested ban will vaporise
fully understand and empathise with the view - I think the populism approach will see it banned on shirts (a lot of Tory back benchers are for the ban) - but not banned from perimeter advertising - which is stupid I know

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Re: New Kits 21/22

Post by ŽižkovClaret » Mon Jul 19, 2021 3:08 pm

Chester Perry wrote:
Mon Jul 19, 2021 3:01 pm
fully understand and empathise with the view - I think the populism approach will see it banned on shirts (a lot of Tory back benchers are for the ban) - but not banned from perimeter advertising - which is stupid I know
Possibly they could enforce plain kids shirts as an option. Maybe we end up going down the route of "players shirts" and "supporters shirts" being a different entity, with a different / no sponsor on the supporter shirts?

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Re: New Kits 21/22

Post by Chester Perry » Mon Jul 19, 2021 3:41 pm

Meanwhile Hull City go with the invisible sponsor logo look on their away shirt

https://twitter.com/SportByFort/status/ ... 7462652930

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Re: New Kits 21/22

Post by ClaretTony » Mon Jul 19, 2021 3:45 pm

NewClaret wrote:
Mon Jul 19, 2021 2:31 pm
Crikey, they can’t be paying us that much then. Sounds like a big reduction from the Lovebet £££ then.
I think you are accurate with that

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Re: New Kits 21/22

Post by jdrobbo » Mon Jul 19, 2021 3:50 pm

Very disappointed and I’ve previously voiced my thoughts on the issue. However, for now, we’ll see what happens over the next year. I really hope that by securing just a one year deal, it’s a sign that we’re at least trying to become a more ethical, community club.

I would like to hear the rationale behind Pace’s call on this, other than the fact that betting firms bring in more money than most.

I still believe we can be better than this. I will not stop banging the drum.

And for what it’s worth, in my opinion, the problem gambling issues and charity support does not make it a good company to have on our shirt: far from it.

WE CAN DO BETTER THAN THIS!

Fingers crossed, the next year brings a clearer understanding as to which direction our new Board would like to take us in.
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Re: New Kits 21/22

Post by KRBFC » Mon Jul 19, 2021 3:52 pm

Chester Perry wrote:
Mon Jul 19, 2021 3:41 pm
Meanwhile Hull City go with the invisible sponsor logo look on their away shirt

https://twitter.com/SportByFort/status/ ... 7462652930
That kit's so nice

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Re: New Kits 21/22

Post by KRBFC » Mon Jul 19, 2021 3:54 pm

I have no idea how spread betting works but aint it significantly riskier than traditional betting?

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Re: New Kits 21/22

Post by Grumps » Mon Jul 19, 2021 3:55 pm

jdrobbo wrote:
Mon Jul 19, 2021 3:50 pm
Very disappointed and I’ve previously voiced my thoughts on the issue. However, for now, we’ll see what happens over the next year. I really hope that by securing just a one year deal, it’s a sign that we’re at least trying to become a more ethical, community club.

I would like to hear the rationale behind Pace’s call on this, other than the fact that betting firms bring in more money than most.

I still believe we can be better than this. I will not stop banging the drum.

And for what it’s worth, in my opinion, the problem gambling issues and charity support does not make it a good company to have on our shirt: far from it.

WE CAN DO BETTER THAN THIS!

Fingers crossed, the next year brings a clearer understanding as to which direction our new Board would like to take us in.
So who could we have got?
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Re: New Kits 21/22

Post by Bigvince » Mon Jul 19, 2021 3:58 pm

KRBFC wrote:
Mon Jul 19, 2021 3:54 pm
I have no idea how spread betting works but aint it significantly riskier than traditional betting?
As far as I’m aware the risk is you’re not sure how much your loses could be, as opposed to normal betting where just your initial stake can be lost. But I’m no expert
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Re: New Kits 21/22

Post by Chester Perry » Mon Jul 19, 2021 3:59 pm

ClaretTony wrote:
Mon Jul 19, 2021 3:45 pm
I think you are accurate with that
Shows how difficult the shirt sponsorship market is and how much over the odds the last deal was - it was very surprising when the Lovebet sum was made public - it put us in the top 10 at the time - this sounds like we will be in the bottom 4. By way of contrast the recently collapsed deal for Manchester United's training Ground sponsorship which was circa £20m a year until fan protests led to it's withdrawal. That was with a company founded and controlled by someone who is supposedly a Burnley fan.

The one year deal gives time for the new board to work on a new partner (a lot will depend on how we fair on the field) and how well the notion of favourite underdog takes a grip (at least in the US where football audiences - for major games - are starting to approach levels of NBA and NHL and sometimes beating them).

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Re: New Kits 21/22

Post by martin_p » Mon Jul 19, 2021 4:00 pm

jdrobbo wrote:
Mon Jul 19, 2021 3:50 pm
I would like to hear the rationale behind Pace’s call on this, other than the fact that betting firms bring in more money than most.
And that will be it. And while it’s the case the clubs that can’t attract the big money deals will continue to get the best out of the market they’re in.

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Re: New Kits 21/22

Post by Bigvince » Mon Jul 19, 2021 4:02 pm

I thought love bet didn’t cough up the money for last season!

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Re: New Kits 21/22

Post by dandeclaret » Mon Jul 19, 2021 4:16 pm

The Twitter echo chamber is strong on this one. I loved the person who said “Read the room”….. 50 people max complaining on Twitter, 13,000 season ticket holders, 8,000 shirts sold…….. I’d say they’re perfectly capable of reading the room.

I also suspect they did what Pace said in his tweet, reviewed it as part of the overall commercial strategy for the club, and felt as though the loss of funds for 3 first team players (if £7.5m pa is ball park correct) was too much to lose.
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Re: New Kits 21/22

Post by Grumps » Mon Jul 19, 2021 4:21 pm

dandeclaret wrote:
Mon Jul 19, 2021 4:16 pm
The Twitter echo chamber is strong on this one. I loved the person who said “Read the room”….. 50 people max complaining on Twitter, 13,000 season ticket holders, 8,000 shirts sold…….. I’d say they’re perfectly capable of reading the room.

I also suspect they did what Pace said in his tweet, reviewed it as part of the overall commercial strategy for the club, and felt as though the loss of funds for 3 first team players (if £7.5m pa is ball park correct) was too much to lose.
I haven't seen anyone on twitter, or on here, come up with a viable alternative, for roughly the same income
People can Complain all they want, but please come up with an alternative
I see the supporters group are complaining they weren't consulted... Who do they think they are wanting to be consulted in a multi million pound deal, I doubt they have anyone qualified enough to get involved in that kind of discussion
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Re: New Kits 21/22

Post by Murger » Mon Jul 19, 2021 4:22 pm

If SpreadEx offered the most, then they are quite right in accepting the deal. Money pays the bills, not morals.
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Re: New Kits 21/22

Post by ŽižkovClaret » Mon Jul 19, 2021 4:23 pm

dandeclaret wrote:
Mon Jul 19, 2021 4:16 pm
The Twitter echo chamber is strong on this one. I loved the person who said “Read the room”….. 50 people max complaining on Twitter, 13,000 season ticket holders, 8,000 shirts sold…….. I’d say they’re perfectly capable of reading the room.

I also suspect they did what Pace said in his tweet, reviewed it as part of the overall commercial strategy for the club, and felt as though the loss of funds for 3 first team players (if £7.5m pa is ball park correct) was too much to lose.
Indeed. Plenty of people are happy to gripe, but they can't come up with a viable alternative
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Re: New Kits 21/22

Post by dandeclaret » Mon Jul 19, 2021 4:28 pm

They could have had no sponsors and added on an extra £500 per season for each supporter….. season tickets paying the full £500 and walk ons paying £30 extra per game……….

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Re: New Kits 21/22

Post by ŽižkovClaret » Mon Jul 19, 2021 4:41 pm

dandeclaret wrote:
Mon Jul 19, 2021 4:28 pm
They could have had no sponsors and added on an extra £500 per season for each supporter….. season tickets paying the full £500 and walk ons paying £30 extra per game……….
I think we both know the odds on people supporting that ;)

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Re: New Kits 21/22

Post by Boss Hogg » Mon Jul 19, 2021 4:44 pm

If anyone thinks money isn’t the number one priority in football I don’t know where they’ve been the last 20 years. Betting firms pay the most. I don’t like promoting gambling as it ruins the lives of people with addictive traits and their families. Needs a blanket ban like tobacco and formula one for it to work.

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Re: New Kits 21/22

Post by dandeclaret » Mon Jul 19, 2021 4:49 pm

ŽižkovClaret wrote:
Mon Jul 19, 2021 4:41 pm
I think we both know the odds on people supporting that ;)
If you want it, you’ve got to pay for it.
Last edited by dandeclaret on Mon Jul 19, 2021 4:49 pm, edited 1 time in total.

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Re: New Kits 21/22

Post by arise_sir_charge » Mon Jul 19, 2021 4:49 pm

jdrobbo wrote:
Mon Jul 19, 2021 3:50 pm
Very disappointed and I’ve previously voiced my thoughts on the issue. However, for now, we’ll see what happens over the next year. I really hope that by securing just a one year deal, it’s a sign that we’re at least trying to become a more ethical, community club.

I would like to hear the rationale behind Pace’s call on this, other than the fact that betting firms bring in more money than most.

I still believe we can be better than this. I will not stop banging the drum.

And for what it’s worth, in my opinion, the problem gambling issues and charity support does not make it a good company to have on our shirt: far from it.

WE CAN DO BETTER THAN THIS!

Fingers crossed, the next year brings a clearer understanding as to which direction our new Board would like to take us in.
John, I’m not sure why you keep posting the screenshot everywhere.

It’s as though you feel some sort of promise has been broken.

I’ve said before, I’ve no issue with gambling sponsorship personally, it’s business.
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Re: New Kits 21/22

Post by Bordeauxclaret » Mon Jul 19, 2021 4:52 pm

People were getting carried away with this Mormon thing and a single tweet.

It’s was always going to be who pays most.

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Re: New Kits 21/22

Post by dandeclaret » Mon Jul 19, 2021 4:54 pm

    Bordeauxclaret wrote:
    Mon Jul 19, 2021 4:52 pm
    People were getting carried away with this Mormon thing and a single tweet.

    It’s was always going to be who pays most.
    The single tweet also only stated that “they would review it as part of the overall commercial strategy”….. they’ve done that. At no point did they say they were going to have no more gambling ads, or anything remotely close to that.
    These 2 users liked this post: ŽižkovClaret Bordeauxclaret

    Boss Hogg
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    Re: New Kits 21/22

    Post by Boss Hogg » Mon Jul 19, 2021 5:00 pm

    Having reread my own post I’m not sure where this stops. Do we end up stopping promoting alcoholic drinks promotion too ? What proportion of people gamble responsibly versus those that don’t and by the same token drinking. I’m sure a huge majority can control their drinking but is it different with gambling ? With tobacco it was different as all tobacco use is harmful. Maybe gambling promotion will continue after all.

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