ClaretPete001 wrote: ↑Wed May 03, 2023 8:41 pm
If you are arguing that we are generating more PR than Ryan Reynolds then so be it.
Ryan Reynolds and Rob McElhenny capture a huge entertainment audience, and Wrexham will pick up fans through that for sure, but Watt in particular, being a sportsperson, captures an actual sports audience. People tuned in to Watt as a famous person are more likely to be sports minded, so while you might rightly argue Wrexham can potentially cast a much wider net because of its owners' profiles, Watt's involvement and promotion of Burnley, due to his background naturally targets people inclined to sport, even if they haven't yet discovered footy, or are aware of the PL but just haven't settled on a team.
I don't have an NFL team and I don't know much about it, but if, say, Robbie Blake (and imagine he's also really famous outside Burnley) turns up and goes, "right, you're all Seattle Seahawks fans, no negotiation", well, that's that settled: I'm now a Seahawks fan. I'm not listening if it's, say, Hugh Grant telling me who to follow, even though Hugh Grant is probably more recognisable than most football players. The extent to which people engage directly can be debated, but indirect engagement through social media, people's awareness of the brand, and their engagement with content, these things can all be analysed and expressed as data points, data which can then be leveraged when negotiating sponsorship and inviting further investment. The leveraging of the brand is fundamental to all of this. If you take nothing else away from this thread, take this:
positive exposure generates commercial leverage.
These 3 users liked this post: GodIsADeeJay81 CoolClaret Greenmile