Club badge

[claptrappers_union]

Just noticed it claret and white on the official website now too

[BurnleyFC]

Sorry, I don’t like it.

It looks worse than its predecessor which also looked worse than its predecessor!

[TPClaret]

No one complained last season when all the training gear had the same badge. I personally think it’s looks modern and good time to rebrand going into premier league

[RickyBobby]

No one complained last season when all the training gear had the same badge. I personally think it’s looks modern and good time to rebrand going into premier league

On training tops, caps and other merchandise it works, but on graphics and as a ident of the club for me it doesn’t. Looks far to bland and corporate. Out former badges were colourful and had a uniqueness about them, this one is very sterile and I don’t think it gives off the right impression about Burnley, both the town and the club, unlike what we previously had. No reason the colour badge couldn’t stay for official purposes and the new badge just used on merchandise and when appropriate.

[ClaretInLeeds]

You can’t please everyone all of the time

[Roosterbooster]

Sorry, I don’t like it.

It looks worse than its predecessor which also looked worse than its predecessor!

yeah I didn't mind the colour version, and then monochrome on selected bits
But this looks weird on its own

Is there a timeline anywhere to compare them all?

[Chester Perry]

Interestingly under the proposals for of the Government white paper in regard to an Independent regulator official 'badge' changes, as this appears to be, can only be done following consultation and agreement with the fans.

Some may argue that it is the same badge, but is it? ours is built on heraldry of a form, and that has always employed colour

[Falcon]

I'm still of the belief that they're just using the monochrome version of the 'main' badge for stylistic reasons on social media / merchandise.

The badge on the home shirt will be the thing that confirms/denies a change.

[Chester Perry]

I'm still of the belief that they're just using the monochrome version of the 'main' badge for stylistic reasons on social media / merchandise.

The badge on the home shirt will be the thing that confirms/denies a change.

They have changed the badge on Social Media too (tiktok notwithstanding)- it is pretty darned official I would say

Did the Fan Advisory Board know about this (and indeed the membership scheme)? it wasn't reported in the output from their last meeting

[ClaretTony]

Seems strange that the club would change the badge without any kind of communication/consultation with the fans.

That's what they did in 2009. That decision was for one season only, apparently.

Firstly, there should be consultation. But to answer Pickles, the badge was changed to the current one in 2010 and not 2009. The club badge in 2009/10 remained the previous one but the anniversary kits that season had the old County Borough of Burnley Coat of Arms, similar but with the Latin inscription. The decision to change the badge was made after that season - but you are right, no consultation then and none now if indeed they are changing it.

[ClaretTony]

They have changed the badge on Social Media too (tiktok notwithstanding)- it is pretty darned official I would say

Did the Fan Advisory Board know about this (and indeed the membership scheme)? it wasn't reported in the output from their last meeting

Where have you seen output from the meetings?

[BurnleyPaul]

Did the Fan Advisory Board know about this (and indeed the membership scheme)? it wasn't reported in the output from their last meeting

About the whole rebranding exercise that is going to be happening over the next few years? I think I’m on fairly safe ground when I say yes they did know! As to what can be said publicly though there will be some fairly large commercial and/or legal considerations which need considering which may/will prevent everything said there being reported at the time.

[Devils_Advocate]

I heard they've removed a full section of seats in the Longside Lower stand to make way for a giant artwork model of the new chromosome badge that will be built in the seats place.

Not sure how much it will reduce the capacity if true but it sounds like a novel idea that could work really well so fair play to Mr Pace

[AGENT_CLARET]

Love the new badge

[Chester Perry]

Where have you seen output from the meetings?

Nothing official - though that is part of the mandate - and is supposed to be coming with the next series of meetings and then there have been things like this from the individual members the link being to the Chairman of the Clarets Trust, who is one of three No Nay Never representatives on the FAB

https://claretstrust.co.uk/2023/05/22/e ... -chairman/

another FAB member who is also a member of the London Clarets also had a piece in the current issue of 'Something to write home about'

[GetIntoEm]

i like it, fresh and modern.

so much better than the old fussy crest

[Clarets4me]

I suspect there was a conversation either before or shortly after our new proprietors took over along the lines of, " Do you mean to tell me that we do not own the trademark/copyright and licensing rights to our own Club Badge/Emblem ? " The Club will not have rights to the Town Crest nor the former Borough version.

The answer they received is why we are seeing these changes ...

[forzagranata]

A monocrhome version of the badge isn't a bad idea at all, for various reasons, most of which have been outlined.

Its just that this version looks cheap and nasty.

If we wanted something that stood out and was monochrome - why not use the old version that is on VK's now famous cap?

[ClaretTony]

I suspect there was a conversation either before or shortly after our new proprietors took over along the lines of, " Do you mean to tell me that we do not own the trademark/copyright and licensing rights to our own Club Badge/Emblem ? " The Club will not have rights to the Town Crest nor the former Borough version.

The answer they received is why we are seeing these changes ...

We do have rights to it, that was probably the main reason for making the changes to it. I was told that we didn’t have the rights to the previous one because we’d allowed the licence to lapse.

[Falcon]

Monochrome version appears on today's official Premier League Facebook post showing fixtures

[Quickenthetempo]

Monochrome version appears on today's official Premier League Facebook post showing fixtures

I couldn't find our badge for a little while on their twitter posts.

It doesn't stand out, it isn't particular memorable.

We have some lovely colours associated to our club and we produce that?

[CoolClaret]

Sat on this for a few days -

It's bloody awful if honest.

Long for our pre 09/10 badge

[Falcon]

I'm not the biggest fan of the current badge, but for me the pre-2009 badge was awful. I don't mind the monochrome one being used in tandem with the full colour one for stylistic purposes but not as a replacement.

[Pickles]

Long for our pre 09/10 badge

Me too. Wasn't perfect but knocks the socks off anything we've had since. And considering you can get stuff with the BFC badge, I think it's strange you can't get anything in the club shop with it on (other than Score Draw replica shirts and I think a pair of swimming shorts)

[ClaretsPadiham]

https://www.google.co.uk/amp/s/amp.foot ... 192959181/

Article here put on today about our new Badge Change..

[wilks_bfc]

https://www.google.co.uk/amp/s/amp.foot ... 192959181/

Article here put on today about our new Badge Change..

What a thoroughly insightful article that is

[ChrisG]

Me too. Wasn't perfect but knocks the socks off anything we've had since. And considering you can get stuff with the BFC badge, I think it's strange you can't get anything in the club shop with it on (other than Score Draw replica shirts and I think a pair of swimming shorts)

I liked the 'old' one (70s to 2009), but looking at the current PL badges of other teams, I think it would look a bit anachronistic.

I get why they used the current badge longer than the one of season, but it's probably time for an overhaul to bring it up to date. Something different to the current one.

[CoolClaret]

I liked the 'old' one (70s to 2009), but looking at the current PL badges of other teams, I think it would look a bit anachronistic.

I get why they used the current badge longer than the one of season, but it's probably time for an overhaul to bring it up to date. Something different to the current one.

There’s far too much going on, on our current badge to be monochrome though surely

Also standing out can be a positive - no one wants to be a poor imitation of somebody else or just following trends

[Pickles]

I liked the 'old' one (70s to 2009), but looking at the current PL badges of other teams, I think it would look a bit anachronistic.

I get why they used the current badge longer than the one of season, but it's probably time for an overhaul to bring it up to date. Something different to the current one.

I agree. I'd like to see a questionnaire for supporters, asking what we consider to be the most iconic, symbolic parts of a Burnley FC badge.

Cotton spindle, red rose, 1882, bee(s), upside down V... etc etc.

And then that information used to make a new one, with more than a nod to what's been before.

[Spiral]

Chim chiminey chim chiminey chim chim che...rite?

[Chester Perry]

I agree. I'd like to see a questionnaire for supporters, asking what we consider to be the most iconic, symbolic parts of a Burnley FC badge.

Cotton spindle, red rose, 1882, bee(s), upside down V... etc etc.

And then that information used to make a new one, with more than a nod to what's been before.

you are more likely to get requests for an eagle eyed crow doing its business while flying over lower Darwen

[Spiral]

you are more likely to get requests for an eagle eyed crow doing its business while flying over lower Darwen

Screw it, Michael Jordan silhouette style badge but it's Ash pushing the Rovers keeper in the net: do it you cowards!

[CoolClaret]

Monochrome boring corporate bland world

I’m actually really cheesed off about this - it is beyond terrible.


Wrexham (media’s love/golden child) seem to be marketing extremely well with their old school unique crest - so should we be able to!

[MarkGreen]

Screw it, Michael Jordan silhouette style badge but it's Ash pushing the Rovers keeper in the net: do it you cowards!

Prefer the crest we have personally

jordan barnes.png (47.05 KiB) Viewed 1103 times

[IanMcL]

They have sucked the life out of it!

[elwaclaret]

Dreadful… we’ll make the club current, exciting and progressive while staying true to our history; by adopting a soulless monochrome badge that could brand any business letterhead, insurance firm of delivery van without anyone battling an eyelid.

Extremely disappointing.

[IanMcL]

That's it Elwa.

There are badges and logos for notepaper end documents and there are the full dress version for the real world.

This is very wrong.

[Clockwork Claret]

Well, I quite like it.

Sucked the life out? It's literally been used on other kits.

[Vegas Claret]

it's just a badge

[taio]

it's just a badge

It's understandably more than just that to many football supporters

[gawthorpe_view]

The badge on the home screen shortcut on my tablet changed to the new one this morning.

[elwaclaret]

it's just a badge

Surprised me with that Vegas. It’s a lot more than that, or should be.

[Superjohnnyfrancis]

Can someone email Alan with a link to this thread, i dont believe he knows the bad feeling the 2010 rebrand is causing and has caused.

There was no need to change it from the classic version we had before 2010 and i doubt he even knows about the old crest.

They should do a poll on what people prefer with all the options on it.

[Vegas Claret]

It's understandably more than just that to many football supporters

you are looking at it from an emotional point of view (which I fully understand, I have the badge hanging from one of my walls at home and love it), I was talking about the relevance it has to us on the pitch this season (which unless you are a mind reader you wouldn't have got!), I'll take a naff badge and a guy who can score 20 goals for us this season over a superb badge and a player who can't so to speak. I hope that makes sense

[Vegas Claret]

Surprised me with that Vegas. It’s a lot more than that, or should be.

yeah I didn't explain it very well, I've been in hospital all week and am currently floating around a room high as a kite (it's not fun!!)

[Superjohnnyfrancis]

Yeah, I've always felt it was sneaky and always been surprised that more people weren't bothered they changed a badge without any consultation etc. Bit like changing the kit to commemorate something which can happen, but then not changing it back, people wouldn't be happy.

I think if people bombarded Pace with emails about it it might get changed back, as it stands he probably doesn't know we even had that badge when he came in, he obviously doesnt like the way the current one looked as he or his team have changed it to monochrome.

[123EasyasBFC]

We used the new kind of badge on the 3rd shirt in 21/22 and on both away shirts last season and nobody moaned then, comments of saying it’s sucked the life out of the club are way ott, right now it’s literally a badge on social media nothing else

[NewClaret]

yeah I didn't explain it very well, I've been in hospital all week and am currently floating around a room high as a kite (it's not fun!!)

So sorry to hear that mate. Hope you’re okay.

[Clockwork Claret]

Can someone email Alan with a link to this thread, i dont believe he knows the bad feeling the 2010 rebrand is causing and has caused.

There was no need to change it from the classic version we had before 2010 and i doubt he even knows about the old crest.

They should do a poll on what people prefer with all the options on it.

What makes you think this messageboard is representative of Burnley fans? It's overloaded with grumpy, moany people. I'd ignore it if I were him.

[elwaclaret]

yeah I didn't explain it very well, I've been in hospital all week and am currently floating around a room high as a kite (it's not fun!!)

Exactly the same sentiment as NewClaret.
Sorry to hear that, hope you are on the mend and back to full speed soon.