Financial planning for this summers transfers

[gandhisflipflop]

I get what your saying but as an all round keeper Pickford is slightly better. Pope is a great shot stopper and commands his area but as his England performances proved, he couldn’t adapt to playing out from the back.

Just as a side point, I think Pickford has a bad reputation. Pickford and Pope have had the same amount of errors leading to the goals this season (2).

Don’t get me wrong we could get more than 20m for him. I just can’t see any club shelling out 40m.

If you get to a major tournament and come up against a strong side would you want a goalkeeper who could actually keep the ball out of the net or a goalkeeper who can pass?

[Conroy92]

I get what your saying but as an all round keeper Pickford is slightly better. Pope is a great shot stopper and commands his area but as his England performances proved, he couldn’t adapt to playing out from the back.

Just as a side point, I think Pickford has a bad reputation. Pickford and Pope have had the same amount of errors leading to the goals this season (2).

Don’t get me wrong we could get more than 20m for him. I just can’t see any club shelling out 40m.

I'd have to disagree, while Pickford is a decent keeper, his actual goal keeping skills are worse than Pope's. He has a different dimension to his game I will give you and is better with his feet but as a goalkeeper Pope is far more solid and consistent.
I see you have used stats to show they have both made 2 errors, if you were to look at most of the other stats for keepers, high claims, expected goals saved etc Pope comfortably comes out on top.

[Newcastleclaret93]

I'd have to disagree, while Pickford is a decent keeper, his actual goal keeping skills are worse than Pope's. He has a different dimension to his game I will give you and is better with his feet but as a goalkeeper Pope is far more solid and consistent.
I see you have used stats to show they have both made 2 errors, if you were to look at most of the other stats for keepers, high claims, expected goals saved etc Pope comfortably comes out on top.

That was merely to highlight the fact the people say Pickford is a mistake waiting to happen.

Pope is great at them aspects of the game. But at the elite level of football the attack starts with the goal keeper. The goal keeper has to be able to pass to beat the press of the opposition strikers. That is the main reason I don’t think Pope would go for that value.

Nothing wrong with that. He is a top keeper but unfortunately does not suit the style of the teams that would pay 40m.

[GodIsADeeJay81]

No one is surprised when Pickford fumbles.

Everyone is surprised when Pope does it.

That's the difference between the 2

[Tall Paul]

That was merely to highlight the fact the people say Pickford is a mistake waiting to happen.

How does that stat compare over their careers, rather than the arbitrary period that you've chosen?

[GodIsADeeJay81]

How does that stat compare over their careers, rather than the arbitrary period that you've chosen?

Pickford 170 PL appearances - 15 errors leading to a goal.


Pope 103 PL appearances - 4 errors leading to a goal.

[Oshkoshclaret]

I have no special knowledge but my guess for the shirt sponsor world be Dell

[bfcmik]

A hut is almost a household (four walls and a roof )

Just imagine if we were to sell the name of the ground, we could be playing matches at The Hut rather than The Turf

"Goin' down t'hut" does have a ring to it.

[mill hill claret]

I have no special knowledge but my guess for the shirt sponsor world be Dell

That would be a real deal I should imagine ...can't see it though unfortunately

[Bosscat]

I have no special knowledge but my guess for the shirt sponsor world be Dell

Dell as in "Trotters Independent Trading"

[claretonthecoast1882]

Dell as in "Trotters Independent Trading"

Well we have had some tits play for us over the years

[Silkyskills1]

Anne Summers?

What got you thinking that at 8.26 in the morning?

[elwaclaret]

Unlike many of the clubs in our league Turf Moor is a brand in its own right... selling naming rights is the last thing I would expect the marketing department to be looking at...T’turf, The Turf and Turf Moor are all instantly recognisable... history and identity are a marketers dream; Turf Moor is incredibly marketable attaching a sponsor would be detrimental.

[Andreshotboots]

What got you thinking that at 8.26 in the morning?

I'd just seen my neighbour and the fact that he's and absoulute **** got me thinking

[rob63]

"Goin' down t'hut" does have a ring to it.

As long as it's pronounced goin' down t'ut

[jojomk1]

Unlike many of the clubs in our league Turf Moor is a brand in its own right... selling naming rights is the last thing I would expect the marketing department to be looking at...T’turf, The Turf and Turf Moor are all instantly recognisable... history and identity are a marketers dream; Turf Moor is incredibly marketable attaching a sponsor would be detrimental.

Most people outside of East Lancs will have no idea what The Turf/Turf Moor is about

[elwaclaret]

Most people outside of East Lancs will have no idea what The Turf/Turf Moor is about

I can assure you first hand that is far from the case. I have heard everything from Turfa Moor (Spain and Italy) and “the Moor” to much hilarity in my party in the US loung bars....

Turf Moor is a famous venue, for those interested in domestic football history, worldwide.

Just to add...

Most of these occasions were unprompted, and before our rise back up the divisions and not due to Modern TV wall to wall football coverage.

[DCWat]

I think it’s correct to say that aside from the bigger clubs, it’s the gambling companies that pay the biggest amount to sponsor shirts.

If we have a new sponsor from a different type of company, will we be receiving less or have we managed to get an even better deal?

That’d be a nice double whammy - no betting company on the shirt and more money in the coffers.

[elwaclaret]

I think it’s correct to say that aside from the bigger clubs, it’s the gambling companies that pay the biggest amount to sponsor shirts.

If we have a new sponsor from a different type of company, will we be receiving less or have we managed to get an even better deal?

That’d be a nice double whammy - no betting company on the shirt and more money in the coffers.

As some suggest above a Dell cannot be ruled out, but we have to remember that these gentlemen have moved in some high circles. It can be assumed they know a good few who might be interested in raising their uk profiles. It is only a matter of time until gambling companies are replaced as sponsorship market leaders, there is plenty of opportunity outside betting... a few years ago it was automotive industry, before that music centres, before that construction was popular...

[tiger76]

Anyone mentioned about keeping the manager in place yet??

That would be arguably our biggest signing if we could tie Sean down to a new long contract, players can be replaced, not easily admittedly but they can, it'll be a damned sight harder getting another gaffer of Sean's calibre. Hence why we should pull out all the stops to ensure we retain him at all costs.

[elwaclaret]

That would be arguably our biggest signing if we could tie Sean down to a new long contract, players can be replaced, not easily admittedly but they can, it'll be a damned sight harder getting another gaffer of Sean's calibre. Hence why we should pull out all the stops to ensure we retain him at all costs.

I may be reading between the lines, but it is backed by a couple of ‘in the know’ type posts of others... but SD’s entire demeanour has changed since the hand over, while others suggest he is likely to be here for a while as part of an overall plan for the club.

[NewClaret]

I may be reading between the lines, but it is backed by a couple of ‘in the know’ type posts of others... but SD’s entire demeanour has changed since the hand over, while others suggest he is likely to be here for a while as part of an overall plan for the club.

Probably waiting to see if he gets backed... and who can blame him?

[jojomk1]

He also thought he had the power over Garlick (which was backed up by the support of the huge majority of fans), so he could confidently criticise if he so desired

He can't do that with the new owners until he, and we, all have time to see their plans for future investment

[Stalbansclaret]

I would guess Boo Hoo as the club sponsors

I really hope not.....imagine the memes every time we lose a game if we have our players walking off with Boo Hoo on their shirts.

[DCWat]

I really hope not.....imagine the memes every time we lose a game if we have our players walking off with Boo Hoo on their shirts.

How true they are, I don’t know, but there have been plenty of less than positive stories about them as employers.

If we are going to be critical of gambling companies, should we equally be critical of cheap fast fashion brands and the affects they have on the environment and ‘possibly’ poor working conditions at their suppliers?

I suppose it depends how strong our moral compass is and whether or not it limits our options too much!!

[COBBLE]

As a major contributor to the local economy and local employment I'd be happy with Boo Hoo. Doesn't mean they can't be subjected to some moral persuasion.

[claretonthecoast1882]

Not sure about moving away from betting company sponsorship on a moral crusade and then accept payment from a company with dubious conditions for its workers where they are borderline sweatshops and under minimum wage levels of pay.

[GodIsADeeJay81]

Do we know what the conditions are for workers in China who make football kits for the likes of Umbro?

Or those who make products for the likes of Nike etc?

[Newcastleclaret93]

I’m not particularly fussed what sponsor we have as long it results in more money for the club.

Not sure what the issue is with betting company’s sponsoring the club?

[Chester Perry]

Not sure about moving away from betting company sponsorship on a moral crusade and then accept payment from a company with dubious conditions for its workers where they are borderline sweatshops and under minimum wage levels of pay.

borderline!!! - the prices tell you everything you need to know about that, just think about it - cost of fabric and materials - time to manufacture - cost of warehousing, offices and factories upkeep, administration costs and business rates/taxes, various transport costs yet they are still turning significant profits.

[claretonthecoast1882]

borderline!!! - the prices tell you everything you need to know about that, just think about it - cost of fabric and materials - time to manufacture - cost of warehousing, offices and factories upkeep, administration costs and business rates/taxes, various transport costs yet they are still turning significant profits.

I was being polite

[DCWat]

I’m not particularly fussed what sponsor we have as long it results in more money for the club.

Not sure what the issue is with betting company’s sponsoring the club?

The many issues caused by problem gambling.

I’m not that much against it on shirts. Where it bothers me is all of the adverts on TV.

For the younger fans, it would be nice if they could wear the same shirt that the players and older fans wear.

[Newcastleclaret93]

The many issues caused by problem gambling.

I’m not that much against it on shirts. Where it bothers me is all of the adverts on TV.

For the younger fans, it would be nice if they could wear the same shirt that the players and older fans wear.

I appreciate people have problems with gambling but are they as serious as people with drinking problems? On that merit should the club stop supplying alcohol at the stadium?

As you highlighted I’m not really sure what difference it makes removing betting top when every single match is sponsored by betting company’s.

[gandhisflipflop]

I don't have an issue with betting companies being involved in football, the only issue i have with it is i feel at the moment it is just too much and too 'in your face' and the fact that they look awful on football shirts. We can tone it down a little but like anything with addiction, people have their own responsibility as well to face it and overcome any issues and with that they have my sympathy.

[Chester Perry]

I’m not particularly fussed what sponsor we have as long it results in more money for the club.

Not sure what the issue is with betting company’s sponsoring the club?

The Newcastle solution has permeated to none barcodes now - just what are they putting in the water

[WiscoClaret]

A new shirt sponsorship deal is almost certain but given the kudos of our club (most people outside of the UK don't even know where Burnley is ) can we seriously expect a significant revenue increase in any such package deal

I know where Burnley is and I’m American! No connection to the town. Just love the team and started following them awhile back!
UTC

[WiscoClaret]

Most people outside of East Lancs will have no idea what The Turf/Turf Moor is about

Well...some of us do?

[dibraidio]

Selling the naming rights for Turf Moor could bring in 10m a year. There are very few deals that could bring in this sort of additional revenue. For me it's a no brainer. The company who buy it would get their name mentioned around the globe at 19+ games a year. It doesn't matter what locals call it. Does it matter whether we call it the North Stand, the Longside or the James Hargreaves? We all know what we're talking about.

[Chester Perry]

Selling the naming rights for Turf Moor could bring in 10m a year. There are very few deals that could bring in this sort of additional revenue. For me it's a no brainer. The company who buy it would get their name mentioned around the globe at 19+ games a year. It doesn't matter what locals call it. Does it matter whether we call it the North Stand, the Longside or the James Hargreaves? We all know what we're talking about.

are you being serious about that figure - a long held historic ground, in a small town - all studies and commercial evidence in this country suggest you are miles off - the last published study by the global specialists in Stadium rights put us at just over a £1m less than 2 years ago

I think both Arsenal and Manchester City get less than £10m for their stadiums which are both new and not in historic club locations and both are much bigger teams than us

Tottenham have been trying to get £25m for their new Stadium for 4 years, It is recognised as the best Stadium in Europe. Hosts Football, regular season NFL and concerts, it's roof is clearly visible on the flightpath to Heathrow and there is a reason why it is still called the Tottenham Hotspur Stadium - no one is willing to part with that much in this country

that study I was talking about https://www.duffandphelps.com/-/media/a ... s-2019.pdf

[Chester Perry]

I know where Burnley is and I’m American! No connection to the town. Just love the team and started following them awhile back!
UTC

I assume that you are from Wisconsin, we seem quite popular in that state from what I have seen - glad to have you with us

[Kreuzberg]

It really is exciting times for the club. There is so much hope. Thank you @BenWickes for sharing your information, your time and sharing is very much appreciated and increases my excitement exponentially.

The shirt sponsor has me intrigued. Was there any tentative date discussed for announcing?

Regarding transfers, I personally don’t think the squad needs massive incomings. I think a player or two would be sufficient for this window.

[Leisure]

For the younger fans, it would be nice if they could wear the same shirt that the players and older fans wear.

I know quite a few fans who'd like to wear the shirt that the younger fans wear (no sponsors name on it)!

[Chester Perry]

I know quite a fans who'd like to wear the shirt that the younger fans wear (no sponsors name on it)!

One of the quirsks of the generations - The many of the older ones prefer no sponsor on their shirt - the younger ones want the sponsor on

[DCWat]

It really is exciting times for the club. There is so much hope. Thank you @BenWickes for sharing your information, your time and sharing is very much appreciated and increases my excitement exponentially.

The shirt sponsor has me intrigued. Was there any tentative date discussed for announcing?

Regarding transfers, I personally don’t think the squad needs massive incomings. I think a player or two would be sufficient for this window.

If we assume Tarkowski is leaving, there’s one. Our cover for Mee and Tarkowski is not good enough, so there’s two and three (ideally ones for the future to crank the conveyor belt up again).

Brady will likely be moving on which leaves us with Dwight and JBG as wingers. Our midfield needs reinforcement and improvement and I’d hope that we are looking at some tweaks to our front four.

We can’t keep kicking the can down the road.

I wouldn’t expect all of the above to be done in one window, though we need to be recruiting with an eye on the age of some of the squad and their contract situations.

If this season has taught us anything, it’s that we need more depth - the benches we have fielded have been woefully short at times. We can’t keep expecting the same core group to deliver year on year as they get older.

I think we need to bring in at least four this window just to avoid needing bigger recruitment numbers in the next year or two, at which point we’ll have a good few 33 / 34 year olds!!

[Chester Perry]

If we assume Tarkowski is leaving, there’s one. Our cover for Mee and Tarkowski is not good enough, so there’s two and three (ideally ones for the future to crank the conveyor belt up again).

Brady will likely be moving on which leaves us with Dwight and JBG as wingers. Our midfield needs reinforcement and improvement and I’d hope that we are looking at some tweaks to our front four.

We can’t keep kicking the can down the road.

I wouldn’t expect all of the above to be done in one window, though we need to be recruiting with an eye on the age of some of the squad and their contract situations.

If this season has taught us anything, it’s that we need more depth - the benches we have fielded have been woefully short at times. We can’t keep expecting the same core group to deliver year on year as they get older.

I think we need to bring in at least four this window just to avoid needing bigger recruitment numbers in the next year or two, at which point we’ll have a good few 33 / 34 year olds!!

It could be argued that the most important lesson of the season for the game is that you cannot expect players to perform and remain fit if you ask teams to play games every 3 or 4 days for months on end.

[dibraidio]

are you being serious about that figure - a long held historic ground, in a small town - all studies and commercial evidence in this country suggest you are miles off - the last published study by the global specialists in Stadium rights put us at just over a £1m less than 2 years ago

Brighton get over 8.6m a year for combined shirt and ground naming rights, to be honest I thought it was more. Your link suggests it's 1.3m.

The state of the ground doesn't really matter. It's a premier league ground. The name gets mentioned constantly. Now over to our commentary team at the xxx stadium... That's what you're selling not how pretty it looks.

As your link says:
In summary, there is significant potential for all Premier League teams to gain valuable stadium naming rights sponsorship....
All Premier League teams benefit from being televised around the world on a regular basis with the U.S. alone showing all ten games each week, which means even the small teams and their eventual naming rights sponsors will benefit from global exposure to new and existing customers.

Maybe 10 million is too much but the 1.1 million in your link is clearly undervalued but then again that's the point of the article. Even Real Salt Lake get almost double that as I'm sure Dave Checketts is well aware.

[DCWat]

It could be argued that the most important lesson of the season for the game is that you cannot expect players to perform and remain fit if you ask teams to play games every 3 or 4 days for months on end.

That’s certainly not helped. It also highlighted our lack of depth. Hopefully it will have done some of the kids some good, but it’s cost us points.

[GodIsADeeJay81]

Haven't Bradford renamed their ground a dozen times now?

[Chester Perry]

Maybe 10 million is too much but the 1.1 million in your link is clearly undervalued but then again that's the point of the article. Even Real Salt Lake get almost double that as I'm sure Dave Checketts is well aware.

in your opinion it is undervalued - Duff and Phelps are the world leaders in assessing this area (I know that from research I did on the subject in 2019 and posted on the MMT) - one of the prime devaluations in stadium sponsorship is the historic name of the stadium according to industry experts, this is a result of that historic name being likely to be used instead of the sponsors name by fans and more importantly the media. What is the use of paying money for a name that is not going to be used. There are cases of clubs demanding the media use the sponsors name and just being ridiculed for it, it ends up having a negative impact on the brand of the sponsor.

It is possible that more could be attained for such a deal, but that would be likely require a "friendly sponsor" - I would argue it is more valuable to a club like ours to sponsor the individual stands, not least because they are so distinct from one another, and it does not detract from the historic ground name.

[Chester Perry]

Haven't Bradford renamed their ground a dozen times now?

that adds to devaluation to from a naming rights perspective - which is why such deals tend to be for extended periods